Posted May 13, 2026

Sr. Digital Media Buyer

Full Circle Research  | US

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The Sr. Digital Media Buyer is responsible for designing, executing, and scaling paid media strategies to recruit and grow high-quality B2C and B2B research panels. This role requires proven experience in digital media buying, acquiring both consumer and professional audiences and a track record of successful campaign management.

Roles & Responsibilities

• Panel Acquisition Strategy (B2C & B2B)
  • Develop, execute and continuously optimize paid media strategies specifically focused on panel recruitment for both consumer and business audiences.to ensure alignment with goals, audience and KPIs.
  • Plan, launch and manage campaigns across social, programmatic, paid search, email, and direct media buys to drive qualified panel sign-ups.

• Budget Management
  • Own and manage the media-buying budget, with clear allocation of resources between B2C and B2B.
  • Optimize spend based on cost-per-acquisition (CPA), lifetime value (LTV), and panel quality metrics.
  • Monitor campaign-level budgets and deliver accurate monthly reconciliation and forecasting.

• Campaign Optimization
  • Analyze acquisition funnels end-to-end (impression → click → registration → validation → engagement).
  • Optimize creative, targeting, bidding strategies, and landing environments to improve both conversion and respondent quality.
  • Implement and monitor tracking systems to ensure accurate attribution and data integrity.
  • Apply brand safety and fraud prevention measures aligned with panel quality standards.

• Collaboration
  • Partner with Product, Panel, Operations, Data Quality and Marketing teams to align acquisition strategies with panel health and usage needs.
  • Collaborate with external partners (i.e., ad networks, media platforms) to unlock new acquisition channels and high-quality supply sources.

• Reporting & Analysis
  • Track and report performance across B2C and B2B acquisition pipelines on a daily, weekly, and monthly basis.
  • Provide channel-level reporting with clear insights into volume, cost efficiency, and respondent quality.
  • Translate performance data into actionable recommendations to improve acquisition strategy and panel outcomes.

• Industry Trends
  • Stay current on digital acquisition trends, especially as they relate to identity, targeting, privacy, and fraud in panel recruitment.
  • Continuously test new platforms, formats, and data sources to improve reach into hard-to-access B2B audiences and high-value consumer segments.

• Bachelor’s degree in marketing, business or related field
• Minimum 5-7 years of B2B/B2C digital media buying experience with direct responsibility for audience acquisition.
• Demonstrated success building and scaling both B2C and B2B audiences/panels
• Experience in market research, panel recruitment, lead generation, or data-driven acquisition environments strongly preferred

Applicants must be currently located in the United States and authorized to work in the U.S. or be open to engagement as independent contractors.

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