Posted May 29, 2025

Vice President Qualitative Research

Smith Hanley Associates  | US

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We’re looking for a VP-level qualitative research lead with strong B2B Tech focus. This is someone who’s hands-on, thrives in an autonomous yet collaborative environment, and brings fresh perspective without ego. This is a true end-to-end research role: from writing screeners and discussion guides to moderating interviews and writing strategic reports. 

Key Responsibilities

• Lead qualitative research projects from start to finish (design, moderation, analysis, reporting)

• Conduct in-depth interviews (IDIs)

• Build trusted relationships with clients through excellent research and strategic thinking

• Collaborate with internal teams who handle logistics, sample/recruiting, and operational support

• Potentially travel domestically and internationally depending on project needs

• Contribute to business development through great client work and organic relationship building

• Participate in and contribute to the firm’s collaborative, team-based culture

What We’re Looking For

• 8–10+ years of qualitative research experience, ideally including B2B Tech

• Skilled moderator 

• Able to manage multiple projects and work independently with minimal oversight

• Strong writer and communicator, able to synthesize insights clearly and strategically

• Comfortable in a flat, non-hierarchical, team-oriented culture

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