Posted November 21, 2025

VP/Director -- Advanced Analytics

Cranbrook Search Consultants -- Matt O'Mara  | Bloomfield Hills, MI, US

Responsibilities and Expectations
Use and stay abreast of sophisticated analytical techniques and practical applications
Translate and simply communicate complex approaches for non-technical audiences
Play a key role in, or lead, internal and external advanced analysis meetings
Contribute to and take lead on cross-company initiatives
Effectively communicate with Insights Associates, Senior Insights Associates, peers, and other senior staff
Takes advantage of training and development opportunities including new techniques and software tools that emerge in the field
Adhere to processes and best practices
Successfully completes peer reviews on time as requested
Conduct all higher-level primary research analytics used, including, but not limited to, conjoint analysis, latent class and segmentation modeling, data mining and predictive analysis, TURF analysis, key driver modeling, and preference modeling
Directly own, work on, and complete the most complex client project engagements
Partner with clients, Practice Leaders and other Client Services team member to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction, and quality project deliverables
Anticipate and identify project problems and finds solutions independently
Exhibit leadership in training, developing, and mentoring across the organization

Qualifications

Experience with market research analysis and approaches including (but not limited to): discriminant analysis, adjusted chi-square residuals analysis, factor analysis
Preferred hands-on experience with advanced analytical tools and technology including (but not limited to): Sawtooth Software products, LatentGold, Salford Systems Predictive Modeler Suite, SPSS
Preferred knowledge of other programming / statistical modeling software including (but not limited to): Python, R, Stata, SAS, EViews, MatLab, Q, Displayr
Bachelor’s degree in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
Master’s degree in a related field preferred
Minimum of 7 years of custom market research experience; Minimum of 5 years managing multiple custom market research projects with advanced analytics
Experience with market research advanced analytical techniques and approaches including (but not limited to): conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC), preference modeling (Maximum Difference Scaling, Anchored MaxDiff), segmentation modeling (Latent Class, CART/CHAID, cluster and ensemble analysis), data mining and advanced regression modeling

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