Elevate Your Pricing and Promotions Strategy 

March 12, 2025, at  2 p.m. ET/6 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

SKIM’s logo. Two circles placed on top of each other with a dark blue circle more above the blue and orange circle. SKIM is written in blue all caps text to the left.Is your pricing and promotion strategy optimized for growth in 2025? 

Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.

To address this challenge, discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your revenue management approach to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.

Key takeaways:

  1. The persistence of price importance for consumers, even with increased stabilization in market inflation.
  2. The importance of quality and trusted brands despite the reality of trade-down, both in-store and related to brand selection.
  3. How to win over consumers by leveraging strategic promotions in your go-to-market plans. 

Presenter:

Jessica Edwards' headshot on white background.

Jessica Edwards, vice president, revenue management, SKIM 

Jessica is co-lead of SKIM’s global revenue management practice. With 20+ years of CPG, client-side experience – with a background in organizational RGM implementation focused on price, promotion and assortment strategies – Jessica has a deep understanding of the commercial and executional challenges that exist when seeking to drive sustainable and profitable growth. She enjoys tackling both the daily challenges and driving the long-term strategic roadmap of revenue management. She is also passionate about partnering with our clients to achieve their key business objectives.

Mary Kate Murrary's headshot on a white background.

Mary Kate Murray, manager, SKIM 

Mary Kate is a manager at SKIM with just over five years of experience, specializing in revenue management studies. She helps CPG clients navigate complex pricing and portfolio challenges by providing actionable insights designed to inform strategic decision-making. Her expertise ensures that clients can optimize their revenue potential through data-driven recommendations.