A New Approach to Online Qual Recruitment 

September 25, 2025, at 11 a.m. ET/4 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

itracks logo to the left of the Prodege logo. In blue with the dot on the eye in orange itracks is written out next to a circle made of various size and colored balls. Prodege is written in puple, lower-case letter with a purple box around it.The market research industry is facing a heightened challenge: how to ensure authentic, high-quality participants in online qualitative research under increasingly compressed timelines. With fraud and uncertainty on the rise and brands demanding to hear directly from real people, researchers need smarter, faster solutions to protect data integrity and keep projects moving. 

In this session, itracks and Prodege share how their partnership is addressing these critical concerns. By combining itracks’ innovative new recruit management solution with Prodege’s owned and operated panel, the collaboration has created a streamlined process that screens out fraudulent participants, fills quotas efficiently and delivers engaged respondents who actually show up. Researchers are seeing higher-quality participants and faster recruitment, reducing field time and boosting confidence in their results. 

Whether you’re struggling with participant reliability, fraud prevention or simply need your online qualitative projects to move faster, this session will provide actionable insights and proven strategies. 

Attend this session if you want to: 

  • Learn new methods of screening that protect data quality while speeding up recruitment. 
  • Discover how to reduce the overall timeframe for online qualitative research without sacrificing rigor.
  • Explore ways to increase project management efficiency while identifying and removing fraudulent participants. 

Presenter:

Mike Linck’s headshot on a grey background with a slight white boarder.

Dan Weber, president and co-founder, itracks 

As president, Dan has grown itracks into a world-leading specialty online qualitative software and market research services firm. He attended the University of Saskatchewan, where he obtained a Bachelor of Science. He then acquired practical knowledge of traditional market research while working for a management consulting firm. It was while at this firm that he conceptualized the idea of taking traditional research methodologies online. In 1996, Dan founded itracks, a pioneer in online surveys and online qualitative software. He has since built itracks into the leading qualitative software provider that it is today. Dan has been instrumental in facilitating key clients’ use and co-creation of itracks qualitative platform. His passion is bringing value to clients through innovation. A current area of interest is investigating the use of technology to help meet the recruiting challenges facing the qualitative industry.

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Mike Linck, vice president client development, Prodege LLC 

Mike has 20+ years of experience in market research working directly with clients to develop diversified solutions through online and in-the-moment research. At Prodege, he provides custom research solutions that span the product life cycle, including strategic A&U, segmentation studies, ad concept testing, IHUTs, mobile missions and brand and ad performance tracking.