Nestlé Purina’s Strategy for Inflation-Era Innovation 

June 11, 2025, at 2 p.m. ET/7 p.m. U.K. Orange rectangular button with “Register Now” written in all caps and white text.

The Nestlé logo above the EyeSee logo. Nestlé’s logo is brown with the company name at the bottom and above are three birds in a nest. EyeSee’s logo is a pink circular-rectangle with the company name in the middle in white.The pet industry is well-known for its innovation tendencies and wide range of SKUs. But in times of inflation, even the most dynamic categories face pressure to prove their value. While pet owners may prioritize their pets’ needs over their own, success still hinges on delivering innovations that truly stand out.  

Join this session to get inspired to innovate in challenging times – and discover how tech-powered behavioral testing can help you make confident, consumer-driven decisions. 

Presenters:

Maud Hua-Bulteau's headshot on a dark grey background.
Maud Hua-Bulteau, consumer insights lead, Nestlé Purina Petcare in Europe

Maud is a passionate insights professional with 15 years of experience in insights teams at leading FMCG companies, including Procter & Gamble and Nestlé Purina. Her career has spanned various regions, including several transformative years in Asia, and she is currently based in Europe. Maud is dedicated to leveraging insights to drive strategic decisions and foster innovation within the industry.
Alexandre de Jubécourt’s headshot on a light grey background.Alexandre de Jubécourt, senior client service director EU and global account lead, EyeSee
 
With over 18 years of experience in market research, Alexandre has contributed to the full breadth of the industry – from sales forecasting and brand equity tracking to TV and digital ad testing, e-commerce and behavioral and shopper research. Having held roles across insights, management and commercial functions in multiple global markets, he brings a rare combination of strategic vision and hands-on expertise. His work is driven by a passion for research and a deep commitment to client success.