DIY Research Best Practices
June 11, 2025, at 1 p.m. ET/6 p.m. U.K.
In an industry that's constantly being asked to do more with less, turning to a DIY market research approach makes sense. Whether it's quant or qual, the ability to run things yourself and gather critical insights in a timely fashion is essential for the modern researcher. However, that's not to say DIY research is always straightforward or without its pitfalls.
Join this session to learn tips to make both qualitative and quantitative DIY research more efficient and of better quality. Hear from Sago experts Amanda Ilnisky and Justin Perkins as they share best practices and how to leverage your DIY technology.
Key takeaways:
- How to ensure quality when using a DIY approach.
- The limitations and possibilities of DIY research technologies.
- Considerations for how to build your DIY process.
Presenters:
 | Amanda Ilnisky, VP, product management, Sago Amanda Ilnisky brings 13 years of market research experience to her role as VP, product management. Over the course of her career, she has experienced many facets of the industry, from customer success to operations to panel management and beyond and deeply understands what research professionals need most in their tools. |
 | Justin Perkins, VP, qualitative product, Sago Justin Perkins brings over a decade of experience in product management and qualitative research to his role as vice president of qualitative product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin’s passion is helping others in his work, and he strives to make a positive impact on local and global communities. |