How AI-Moderation is Redefining Honesty in Consumer Research 

June 11, 2025, at 12 p.m. ET/5 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

BoltChatAI logo. The name of the company is written in sentence case with no spaces. “Bolt” is written in a dark blue text, “chat” is written in a light blue text and AI is written within a dark blue speech bubble in white text.As AI grows more capable of holding empathetic, dynamic conversations, its value in qualitative research is expanding beyond speed and scale...it's now uncovering where the most powerful insights truly live.  

Grounded in recent work, this session will spotlight how AI’s built-in anonymity, consistency and asynchronous flexibility are helping researchers and brands break through long-standing barriers, enabling more candid, authentic responses by creating the kind of safe space today’s consumers increasingly expect.  

By joining this session, attendees will discover how AI-moderated interviews can surface unfiltered consumer truths and see how this approach is already enhancing insight strategies in sensitive categories like health, wellness and finance. 

Presenter:

Ester Marchetti’s headshot. Marchetti smiling at camera on a gray background.Ester Marchetti, co-founder and head of innovation, BoltChatAI  

Ester Marchetti, co-founder and head of innovation at BoltChatAI, has 20 years of experience in the insights industry, spanning both client and agency sides.  

At Unilever and Reckitt, she drove innovation by turning consumer insights into meaningful strategies, using her deep understanding of data and business needs to help global FMCG brands accelerate growth.  

Now at BoltChatAI, Ester is transforming market research through AI-driven methodologies that redefine how brands engage with consumers and generate real-time, high-quality insights at scale. A passionate advocate for the intersection of AI and human understanding, she is leading the charge to make research smarter, faster and more accessible.