Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    Seamless turns guilt on its head

    Editor’s note: Erin Winters is vice president of marketing strategy at research company Acxiom, New York. This is an edited version of a post that originally appeared here under the title, “A Seamless experience … turning guilt on its head.” ...

  2. article

    A positive take on negative advertising

    Done right, a negative ad can actually have a positive impact on brand perceptions. The author offers tips on how to craft and structure a negative ad so that viewers come away with the desired reaction.

  3. article

    Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

    It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

  4. article

    A new perspective on Hispanic media planning

    The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

  5. article

    Companies seeking insights on satisfaction shouldn’t overlook online and other text sources

    Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.

  6. article

    How to bring on new research suppliers: Part I - Selection

    In the first installment of a two-part series, the author draws on his years of client-side experience to walk readers through his process of selecting a new research supplier. The second installment will address onboarding.

  7. article

    Determining the return on research can be tricky but is worthwhile

    Continuing his article series on demonstrating the value of research, Brett Hagins draws from a larger study of Quirk’s readers and in-depth interviews with client-side researchers to explore the merits and methods of quantifying the economic value of research.

  8. article

    Reports provide data on effectiveness of print advertising

    McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.

  9. article

    Why marketing based on age cohorts doesn’t make sense

    Author Adam Cook argues that if targeting generations is a part of your marketing strategy, you’re not really targeting.

  10. article

    Cracking the code on Millennial small business owners

    Tips for brands looking to better understand, engage and build deeper relationships with Millennial small business owners.

  11. article

    Putting a price on customer defection

    Companies that ignore customer loss and churn threaten any potential for future CX improvements and win-back initiatives.

  12. article

    The Xennial outlook on finance, tech and home life

    The author looks at the behaviors of the recently coined Xennial generation.