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Total: 6577

  1. article

    Qualitatively Speaking: Conducting qualitative research on a global scale

    The globalization of brands is now a fixture in many companies’ marketing plans. This often involves implementation of global research. This article provides guidelines regarding global research for qualitative studies.

  2. article

    Does God need to work on customer satisfaction?

    Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines ...

  3. article

    Marketing research: Guiding companies to focus on the right problems

    Is your team optimizing past solutions without questioning whether you’re still solving the right problems? Through ongoing research – including discovery research, audience insights and concept testing – insights professionals can ensure that companies focus on uncovering real issues, not just tweaking existing solutions.

  4. article

    By the Numbers: A further note on stat testing

    Stephen Hellebusch offers thoughts on a recent Data Use article.

  5. article

    Study looks at future of marketing on Instagram

    The opportunities on Instagram that excite marketers - and the role marketing research may (or may not) play in the future.

  6. article

    The impact of data visualization choices on data interpretation

    The author looks at a recent study from Yale School of Management on how the interpretation of ratings is affected by the way results are displayed.

  7. article

    Marketing researchers, put these 5 things on your regulatory radar

    While many governments are on summer recess, marketing researchers have the opportunity to catch up on the legislative changes hitting the data protection and privacy landscape.

  8. article

    Lessons from McDonald’s attempt to capitalize on Szechuan sauce nostalgia

    The author looks at McDonald's attempt to capitalize on the nostalgia brought about by cartoon Rick and Morty's reference to its 1998 Szechuan sauce.

  9. article

    Low health literacy and its impact on marketing research

    A report on PMRG studies of the causes and effects of low health literacy and what marketing researchers can do about it.

  10. article

    Don’t call me honey: 10 tips on how to sell to a corporate researcher

    Drawing on her personal experience purchasing research services, Kristen Santos shares 10 dos and don’ts for market research providers selling to corporate researchers.

  11. article

    8 reasons why opportunity never knocks on your door

    You’re a hard worker. You stay late at the office and never complain. You’re your boss’ go-to person on big projects and you never let her down. You’re always taking on extra responsibility even when your plate is spilling over. ... Continue reading →

  12. article

    Social media mining examines consumer attitudes on energy

    How one company used social media mining to explore the public’s views on energy and conservation.