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Results for “One On One”

Total: 6577

  1. article

    Insights on Demand will transform market research in 2018 and beyond

    We’ve hit an inflection point in the market research industry, one that needs to be addressed by an entirely new solution

  2. article

    Thoughts on conducting focus groups with older consumers

    The 50-plus crowd has become a formidable one that will continue to grow as Baby Boomers continue to turn 50. Though the group is large, marketing researchers continue to validate research techniques for younger generations. This article addresses research techniques for adults over 50, of which there’s one rule that dominates: Keep is simple, sonny!

  3. article

    Thoughts on integrating CSM and CRM

    This article details one long-time researcher’s thoughts on integrating customer satisfaction measurement and customer relationship management.

  4. article

    Suggestions on refocusing innovation

    For single-product companies considering moving away from a single-product strategy, there is a challenge for how to do so without killing the brand that has given so much over the years. By way of example, this article provides suggestions on refocusing innovation.

  5. article

    Thoughts on sampling and weighting in social media research

    When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.

  6. article

    Thoughts on how to address important questions about market research online communities (MROCs)

    As MROCs move from being a novelty to being an established, viable research option, the author examines topics such as community size, branded vs. unbranded and the effects of conditioning. He also looks at some potential developments on the horizon.

  7. article

    Research on Kaiser Permanente ads explores influence of language preference

    Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.

  8. article

    Study on sexual health issues shows benefits of online surveys for researching sensitive issues

    Members of a women-owned firm fielded a study on sexual health issues. They discuss some findings and their implications.

  9. article

    Tips on marketing to tweens

    Caught in between being true kids and more grown-up teens, tweens are a difficult and fickle group for marketers to reach. However, with the right strategies, including allowing tweens to get involved with personalizing products, marketers can create loyal, enthusiastic brand ambassadors and capitalize on the power of tween-generated word of mouth.

  10. article

    Capitalizing on your client's increased expectations

    Client expectations are changing. This article outlines several steps for using clients’ changing expectations of the research supplier to one’s advantage.

  11. article

    Tips on controlling focus group crosstalk

    This article provides recommendations for controlling crosstalk in focus groups. Crosstalk happens when more than one respondent speaks at a time, or when respondents interrupt each other, or when there is a constant background of secondary conversation going on while the main respondent is speaking.

  12. article

    Word on the street: Research firms optimistic about 2011

    As an advertising salesperson for Quirk’s, I get to talk to marketing research companies all day long. In what I hope is a sign of better times on the horizon for the industry, I am happy to report that many, ...