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Advertising Market Research

We've grouped together all the information our site contains on advertising marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific advertising-related category below.

Tags: | Advertising Agencies | Advertising Claim Substantiation | Advertising Effectiveness
| Advertising Impression Studies | Advertising Research | Advertising Tracking 
| Advertising/Communication Consultation| Commercials Testing | Concept Development 
| Concept Optimization | Concept Research | Concept Testing | Copy Development Research 
| Copy Testing | Copy Testing-Online | Discrete Choice Modeling | Eye Tracking | Gamification
| Graphics Research | Public Relations | Software-TURF Analysis | Spokesperson Testing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market

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Related Articles

There are 359 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Ad recall trends: over, under, sideways, down?
An examination of recall-tested TV commercials found that scores have not dropped as precipitously as many feel they have but the author still calls for more research and attention to norms and measures.
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
Realize the potential of your advertising with tracking research
Advertising has great promise that is seldom realized. This article notes the importance of strategy research, advertising pretesting and advertising tracking to realizing advertising potential, with a detailed discussion of tracking research.
Using role play and guided imagery for concept generation
For designers of new products, the author recommends conducting role play exercises in which the participants put themselves in the users’ shoes. By paying attention to physical and emotional reactions to situations encountered during the role play, designers can create products that that really serve users’ needs.
Out-of-home ads work for Starbucks
Through a tracking study, Starbucks found that its out-of-home media (billboards, kiosk ads, vehicle wraps) was as efficient as its other traditional media.

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Related Suppliers: Moderators

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.
2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

Related Discussion Topics

How to measure POS lift or Effectiveness?
01/10/2014 by Alicia Trahan
% of advertising campaign one should spend on research
10/22/2013 by Elaine Stern
Testing Creative with focus groups
11/24/2008 by Sharon Hatzel
Zaltman Research
11/13/2008 by Robert Ulishney
Get into their Brain to find the answer
11/06/2008 by Dan Quirk

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