Advertising Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the Confirmit Market Research Software Survey

Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

By the Numbers: Using smart analytics to recharge your tracking studies

Tips for getting tracking studies back on track when results don’t make sense or the findings stop making an impact.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The benefits of marrying two complementary research approaches

The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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Related Articles

There are 303 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How research can help keep marketing claims in compliance

Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

By the Numbers: Sample quality: selecting one from many

Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.

In Case You Missed It... December 2009

News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

Why race still matters when marketing to African-Americans

The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

Testing product innovations: a case history

Without disclosing the exact nature of the innovation to respondents, General Electric used multiple-part independent research to determine the viability of product innovation.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Advertising Claim Substantiation
• Advertising Effectiveness
• Advertising Impression Studies
• Advertising Research
• Advertising Tracking
• Advertising/Communication Consultation
• Commercials Testing
• Concept Development
• Concept Optimization
• Concept Research
• Concept Testing
• Copy Development Research
• Copy Testing
• Copy Testing-Online
• Eye Tracking
• Facial Coding
• Graphics Research
• Hybrid Research (Qual/Quant)
• Software-TURF Analysis

Industries

• Advertising Agencies
• Public Relations

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Advertising Agencies
• Public Relations

Conduct a detailed search of the entire Moderator directory.