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Advertising Market Research

We've grouped together all the information our site contains on advertising marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific advertising-related category below.

Tags: | Advertising Agencies | Advertising Claim Substantiation | Advertising Effectiveness
| Advertising Impression Studies | Advertising Research | Advertising Tracking 
| Advertising/Communication Consultation| Commercials Testing | Concept Development 
| Concept Optimization | Concept Research | Concept Testing | Copy Development Research 
| Copy Testing | Copy Testing-Online | Discrete Choice Modeling | Eye Tracking | Gamification
| Graphics Research | Public Relations | Software-TURF Analysis | Spokesperson Testing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.

See more articles on this topic

Related Articles

There are 337 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Product and Service Update July 2014
An overview of new tools and offerings for marketing and marketing research
The case for really good multicultural advertising
The article discusses the reasons for implementing a multicultural ad campaign and cites copytesting data to show how targeted multicultural ads have the potential to be more effective than general-market ads.
Is a longitudinal approach the secret to measuring an ad's ROI?
The author argues that interviewing the same consumers before a new ad campaign is launched and again after the campaign has been in-market for a period of time is an effective way to isolate the in-market impact of advertising.
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.

See more articles on this topic

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

Related Discussion Topics

How to measure POS lift or Effectiveness?
01/10/2014 by Alicia Trahan
% of advertising campaign one should spend on research
10/22/2013 by Elaine Stern
Testing Creative with focus groups
11/24/2008 by Sharon Hatzel
Zaltman Research
11/13/2008 by Robert Ulishney
Get into their Brain to find the answer
11/06/2008 by Dan Quirk

View More

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