Advertising Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A look at the relationship of neuroimaging and marketing research

Neuroimaging certainly holds promise as a research tool but questions still abound. In this excerpt from their chapter in Leading Edge Marketing Research, the authors examine the concerns, limitations and caveats related to exploring the inner workings of the consumer’s brain.

The right message for the right category: Using social influence at the shelf

Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

Utilizing eye-tracking to optimize direct mail

An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

Family research: Keep on trying 'til you reach the highest (common) ground

This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

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Related Articles

There are 182 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Track the effects of advertising better, faster, and cheaper online

This article is a transcript of a presentation by the authors to the Advertising Research Foundation’s annual conference in New York in March. The article describes how to track the effect of advertising better, faster and cheaper online.

Effectiveness by association?

Starcom Media Services used brainwave analysis to measure respondents’ involvement in a TV show and a series of commercials to find out if their engagement in the show carried over to the ads that followed it.

All the right moves

Every year, companies spend millions of dollars on Super Bowl advertising. This article is adapted from a presentation on Super Bowl advertising delivered at the Advertising Research Foundation Conference on Entertainment Research.

Bringing account planning to direct-to-consumer pharmaceutical advertising

TURF analysis

This article explains how marketing researchers can use total unduplicated reach and frequency analysis, a statistical model, to optimize a line of products, fragrances, flavors, colors or sizes.

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Specialties

• Advertising Claim Substantiation
• Advertising Effectiveness
• Advertising Impression Studies
• Advertising Research
• Advertising Tracking
• Advertising/Communication Consultation
• Commercials Testing
• Concept Development
• Concept Optimization
• Concept Research
• Concept Testing
• Copy Development Research
• Copy Testing
• Copy Testing-Online
• Eye Tracking
• Graphics Research
• Software-TURF Analysis

Industries

• Advertising Agencies
• Public Relations

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