Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Advertising Market Research

We've grouped together all the information our site contains on advertising marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific advertising-related category below.

Tags: | Advertising Agencies | Advertising Claim Substantiation | Advertising Effectiveness
| Advertising Impression Studies | Advertising Research | Advertising Tracking 
| Advertising/Communication Consultation| Commercials Testing | Concept Development 
| Concept Optimization | Concept Research | Concept Testing | Copy Development Research 
| Copy Testing | Copy Testing-Online | Discrete Choice Modeling | Eye Tracking | Gamification
| Graphics Research | Public Relations | Software-TURF Analysis | Spokesperson Testing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.

See more articles on this topic

Related Articles

There are 332 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Qualitatively Speaking: A moderator's guide to working with the creative department
Evaluating creative elements in the focus group setting need not be fraught with tension. The author offers five tips for making things go as smoothly as possible, including starting on a high note, providing context and showing solidarity with the creative team.
A review of focus groups for advertising agencies
Focus groups have been conducted for advertising agencies for decades. This article presents a reexamination of the tool, discussing why advertising agencies conduct focus groups, the types of groups conducted, appropriate techniques for each type of focus group and designing focus groups.
Qualitative advertising communication checks: 10 rules to guarantee great creative choices
In any marketing research career, you will be asked to participate in a qualitative advertising communication check, a process no one is particularly fond of. This article outlines 10 rules to guarantee great creative choices.
Realize the potential of your advertising with tracking research
Advertising has great promise that is seldom realized. This article notes the importance of strategy research, advertising pretesting and advertising tracking to realizing advertising potential, with a detailed discussion of tracking research.

See more articles on this topic

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Discussion Topics

How to measure POS lift or Effectiveness?
01/10/2014 by Alicia Trahan
% of advertising campaign one should spend on research
10/22/2013 by Elaine Stern
Testing Creative with focus groups
11/24/2008 by Sharon Hatzel
Zaltman Research
11/13/2008 by Robert Ulishney
Get into their Brain to find the answer
11/06/2008 by Dan Quirk

View More

Related Job Postings

Account Executive / Sales
San Diego, California
Analyst, Quantitative Research
New York City, New York
Analyst, Quantitative Research
Los Angeles, California
Associate Analyst
Portsmouth, New Hampshire
Associate Director, Quantitative Research
New York City, New York

View more related job openings