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Advertising Market Research

We've grouped together all the information our site contains on advertising marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific advertising-related category below.

Tags: | Advertising Agencies | Advertising Claim Substantiation | Advertising Effectiveness
| Advertising Impression Studies | Advertising Research | Advertising Tracking 
| Advertising/Communication Consultation| Commercials Testing | Concept Development 
| Concept Optimization | Concept Research | Concept Testing | Copy Development Research 
| Copy Testing | Copy Testing-Online | Discrete Choice Modeling | Eye Tracking | Gamification
| Graphics Research | Public Relations | Software-TURF Analysis | Spokesperson Testing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.

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Related Articles

There are 349 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ads targeting Hispanic consumers can’t rely solely on cultural nuances
It’s not enough for ads targeting the Hispanic market to simply have Hispanic faces or content in them. They must be part of an overall strategy and follow guidelines, which the author explains in detail, such as tell a simple story, educate the U.S. Hispanic audience, and communicate and repeat only one or two key benefits.
Consumers' contradictions: value and other brand attributes
This article looks at one company’s experience with apparent contradictions in consumers’ perceptions of brand concepts. Respondents to an advertising effectiveness study were asked to rate each of five key brand attributes at two points during the course of a telephone survey interview. Discussed are the systematic differences, attitudinal indicators, and demographic differences of “contradictors” and “noncontradictors,” as well as unintentional learning and “value” attributes.
How super are supermodels as advertising spokeswomen?
Advertisers have long recognized the power of supermodels as spokeswomen. This article discusses supermodels as spokeswomen, including a list of the most frequently referenced supermodels, a study of the impressions of supermodels among young women and a list of the top supermodel spokeswomen based on the image study results.
Understanding how customers respond to product changes
The theory of business strategy stems from the need of managers to be able to counter the effects of external market forces. Without the tools needed to support it, firms may fall back on crisis management in reaction to unforeseen market forces. This article discusses competitive strategy, including discrete choice modeling.
Cheap and easy: lead-generation in the digital age
The author discusses how to generate leads via various digital means without breaking the bank.

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Related Discussion Topics

How to measure POS lift or Effectiveness?
01/10/2014 by Alicia Trahan
% of advertising campaign one should spend on research
10/22/2013 by Elaine Stern
Testing Creative with focus groups
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Zaltman Research
11/13/2008 by Robert Ulishney
Get into their Brain to find the answer
11/06/2008 by Dan Quirk

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