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Advertising Market Research

We've grouped together all the information our site contains on advertising marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific advertising-related category below.

Tags: | Advertising Agencies | Advertising Claim Substantiation | Advertising Effectiveness
| Advertising Impression Studies | Advertising Research | Advertising Tracking 
| Advertising/Communication Consultation| Commercials Testing | Concept Development 
| Concept Optimization | Concept Research | Concept Testing | Copy Development Research 
| Copy Testing | Copy Testing-Online | Discrete Choice Modeling | Eye Tracking | Gamification
| Graphics Research | Public Relations | Software-TURF Analysis | Spokesperson Testing

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

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Related Articles

There are 319 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies
This article discusses discrete satisfaction-gap profiling, including an example application of the procedure and disadvantages of the tool.
Can you test print ads on the Internet?
Most advertisers don’t bother to pre-test print ads. This article discusses the reasons for and development of print testing methodology for the Internet.
Agency uses qualitative and quantitative techniques to tackle an advertising campaign for the Cleveland Browns Foundation
The Cleveland Browns Foundation used one-on-one in-depth interviews with multiple staff and board members and 213 online surveys with foundation donors and prospects to develop a brand identity and supporting advertising campaign.
Top 10 holiday shopping trends: Consumers get down and thrifty
Consumers gird their loins for yet another holiday season in tough economic times and find ways to made do without dampening the spirit of the season. Among the top trends: big meals, waiting out great deals and home-made or second-hand gifts.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

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Related Suppliers: Moderators

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Related Events

ETAIL LATIN AMERICA
May 19-21, 2014
Worldwide Business Research will hold its conference, 'eTail Latin America,' on May 19-21 at the Eden Roc Renaissance in Miami Beach, Fla.
SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

Related Discussion Topics

How to measure POS lift or Effectiveness?
01/10/2014 by Alicia Trahan
% of advertising campaign one should spend on research
10/22/2013 by Elaine Stern
Testing Creative with focus groups
11/24/2008 by Sharon Hatzel
Zaltman Research
11/13/2008 by Robert Ulishney
Get into their Brain to find the answer
11/06/2008 by Dan Quirk

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