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Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.

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Related Articles

There are 125 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Insights from video diaries help Midas in its drive for better customer service
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.
Liven up your qualitative with these online solutions
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Tips from the field to improve your yield
Based on findings from internal surveys, a research company executive discusses how to write better screeners for qualitative research, covering aspects such as screener length, question order, homework assignments and articulation questions.
Moms use remote digital ethnography to capture their child-transport troubles
Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.
Comfortable in the new medium: How online qual can benefit from our share-happy culture
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

MRIA ANNUAL CONFERENCE
June 8-10, 2014
The Marketing Research and Intelligence Association will hold its annual conference, themed 'Dig Deep and Discover,' on June 8-10 in Saskatoon, Saskatchewan.

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

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Related Job Postings

Analyst, Qualitative Research
Los Angeles, California
Associate Project Director
Minneapolis/St. Paul, Minnesota
Community Manager - Qualitative Research
New York City, New York
Design Researcher and Ethnographer
New York City, New York
Design Researcher and Ethnographer
Los Angeles, California

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