Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.

See more articles on this topic

Related Articles

There are 134 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Creative ethnography helps small nutrition-bar start-up find its path
Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.
Ethnography in action: social network parties
This article discusses the Hartman Group’s study of the differences between focus groups and social network parties.
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.
MRIA 2015 NATIONAL CONFERENCE- STORYTELLING: FROM INSIGHTS TO IMPACT
May 24-26, 2015
The Marketing Research and Intelligence Association will hold its annual conference, themed 'Storytelling: From Insights to Impact' on May 24-26 in Toronto, Ontario.

View more Related Events...

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

View More

Related Job Postings

Assistant Project Director
Los Angeles, California
Business Development Manager
Chicago, Illinois
Community Manager - Qualitative Research
New York City, New York
Moderator/Qualitative Analyst - Healthcare
New York City, New York
Moderator/Qualitative Researcher - Healthcare
New York City, New York

View more related job openings