Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: The irreplaceable on-site ethnographer
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Research helps Discovery Channel chart a course for the future
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.
Qualitatively Speaking: Mobile qualitative finally hits its stride
The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.
Comfortable in the new medium: How online qual can benefit from our share-happy culture
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

See more articles on this topic

Related Articles

There are 138 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Unstructured individual interviewing
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Observation and monitoring of interviews
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.
Customer observation: procedures, results, and implications
Researchers have multiple qualitative research tools at their disposal, including observation. This article aims to develop an awareness of observation as a research tool, to improve the level of skill in implementing observation, and to demonstrate its value for management information development.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.
SHOPPER BRAIN CONFERENCE
October 15-16, 2015
The Neuromarketing Science and Business Administration (NMSBA) will hold its Shopper Brain Conference on October 15-16 at Hotel Casa 400 in Amsterdam.

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

View More

Related Job Postings

Account/Strategic Planner - Healthcare
West Palm Beach/Boca Raton, Florida
Community Manager - Qualitative Research
New York City, New York
Managing Director, Chicago
Chicago, Illinois
Project Manager / Director
Princeton, New Jersey
Qualitative Analyst
New York City, New York

View more related job openings