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Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending

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Related Articles

There are 136 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
Is ethnography worth the higher cost?
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.
Ethnography from the client's perspective
The authors interviewed 26 researchers to explore how they use ethnographic research. Most found the method valuable, but they expressed concerns over cost, timing and the difficulties of getting management buy-in. They also disagreed over who is best suited to lead an ethnographic research project – a moderator, an anthropologist/ethnographer or clients themselves.
Ethnography in action: social network parties
This article discusses the Hartman Group’s study of the differences between focus groups and social network parties.
Anthropologists in MR are more than data-gatherers
The author makes a case for why anthropologists should be included in the early stages of an ethnographic research project rather than merely being asked to observe and report on consumers.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.
RIVA COURSE 204: ALL ABOUT ETHNOGRAPHY
Sept. 21-23, 2015
RIVA Training Institute will hold a course, themed 'All About Ethnography,' on Sept. 21-23 in Rockville, Md.

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

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Related Job Postings

Analyst, Qualitative Research
Los Angeles, California
Category Manager - SCJohnson
Chicago, Illinois
Community Manager - Qualitative Research
New York City, New York
Design Researcher and Ethnographer
New York City, New York
Design Researcher and Ethnographer
Los Angeles, California

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