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Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.

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Related Articles

There are 128 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
Video safaris: an alternative to in-facility focus groups
Using a case study, this article discusses the benefits of video safaris as an alternative to in-facility focus groups.
Put social networks to work for your research
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.
Agency uses a little R&R (research & relaxation) to develop ads for RV group
The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.
Moen designs new showerhead after ethnographic research uncovers host of innovation opportunities
Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

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