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Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Live feeds and confessionals: Video brings qualitative insights to life
The author discusses how technology, specifically video solutions, can help researchers tell a better story with their qualitative insights and secure client buy-in. This article uses vehicle drives and ethnography as an example.
Qualitatively Speaking: Mobile, yes; ethnography, not so much
Mobile ethnography certainly has its place in the researcher’s toolbox, the author says, but it’s no substitute for data-gathering by a trained observer.
Avoid 'surprises' with a comprehensive research plan
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.

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Related Articles

There are 125 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How qualitative can help define the new value proposition
As the information age evolves into the innovation age, qualitative researchers must adapt their methods to emphasize consumer anthropology; creativity and co-creation; and action and/or strategic planning to look beyond product attributes by asking - and answering - the questions of ‘So what?’ and ‘Now what?’
Understanding Hispanic culture: a case for ethnographic research
As the Hispanic market expands, companies are increasing their research of this market. This article examines the ethnographic study and illustrates how it can be used to enrich Hispanic research.
Using ethnography to gain perspective on international markets
As marketers become more global, companies have an increasing need to understand the often subtle nuances of customer behavior across countries and cultures. This article discusses ethnographic methods, providing 10 key principles that will ensure a successful and productive research experience.
Qualitatively Speaking: Is gender an issue for the ethnographic researcher?
Rather than gender, an ethnographer’s professionalism is of more import, the author argues.
Getting up close and personal with ethnographic research
The author discusses the benefits and drawbacks of ethnographic or observational research as it becomes more popular.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

QUAL360 ASIA
October 1-2, 2014, 2014
The QRCA will hold a conference, themed 'Qual 360 Asia,' on October 1-2, 2014 in Singapore.
13th ANNUAL TEXT ANALYTICS SUMMIT WEST 2014
Nov. 4-5, 2014
The 13th Annual Text Analytics Summit West conference will be held on Nov. 4-5 at the Hotel Kabuki, San Francisco.

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

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Related Job Postings

AVP, Consumer Insights
Philadelphia/Southern NJ, Pennsylvania
Community Manager - Qualitative Research
New Haven, Connecticut
Community Manager - Qualitative Research
New York City, New York
Consumer Research Analyst - Lifestyle / Leisure
Chicago, Illinois
Moderator/Qualitative Analyst - Healthcare
New York City, New York

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