Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Ethnographic Research

We've grouped together all the information our site contains on ethnographic research (ethnography) to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific ethnography-related category below.

Tags: | Ethnographic Research | Observation Research | Social Media Mining

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.

See more articles on this topic

Related Articles

There are 135 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Web-based observational research helps fine-tune e-shopping tool
Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
For marketers or for scholars?
Ethnography has long been used in the scholarly realm. As ethnographic techniques become more popular as marketing research tools, marketers doing their own in-home or on-site studies can benefit from applying some academic rigor to their efforts.
Agency uses a little R&R (research & relaxation) to develop ads for RV group
The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.
Video safaris: an alternative to in-facility focus groups
Using a case study, this article discusses the benefits of video safaris as an alternative to in-facility focus groups.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Events

UNDERSTANDING OVERSEAS MARKETS
May 21, 2015
The Alliance of International Market Research Institutes will hold a special reception, themed 'Understanding Overseas Markets' on May 21 at the British Embassy in Washington, D.C.
MRIA 2015 NATIONAL CONFERENCE- STORYTELLING: FROM INSIGHTS TO IMPACT
May 24-26, 2015
The Marketing Research and Intelligence Association will hold its annual conference, themed 'Storytelling: From Insights to Impact' on May 24-26 in Toronto, Ontario.

View more Related Events...

Related Discussion Topics

Ethnography Research
01/21/2009 by Sumesh Mr Pansari
Pharmacy ethno
12/15/2008 by Chas McCormick
Ethnographic research in pharmacy
11/03/2008 by judy dorfman
Hi Susanne -
10/08/2007 by Peter Zahnd
Ethnography - the options are boundariless
08/01/2007 by Mike Weber

View More

Related Job Postings

Analyst, Qualitative Research
Los Angeles, California
Assistant Project Director
Los Angeles, California
Community Manager - Qualitative Research
New York City, New York
Design Researcher and Ethnographer
New York City, New York
Design Researcher and Ethnographer
Los Angeles, California

View more related job openings