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Consumers are the most important part of the retail industry. Being able to understand your audience can offer you deep insight into the products and services they currently buy and use and those they would be interested in buying and using in the future
These companies offer a broad range of shopper insight services including pricing studies, virtual reality, package testing and immersive shopper labs, all of which allow you to gather reliable insights throughout each step of the shopper journey. Shopper insights provide valuable consumer information including their buying habits and in-store decisions and behaviors. Here is a list of 18 marketing research companies that offer shopper insight services.
Decision Analyst
Founded 1978 | 150 employees
Jerry Thomas, President/CEO
Bonnie Janzen, EVP 
Decision Analyst offers an array of services to help clients develop and sustain winning brands. The firm melds in-depth qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve complex marketing problems. We also offer customized shopping research services and can recommend the quantitative and/or qualitative technique(s) best suited to your research needs. Decision Analyst’s qualitative services include in-person focus groups and depth interviews, webcam focus groups and depth interviews, time-extended online forums, online ethnography, shop-alongs, video diaries and in-vehicle videos. Our quantitative services include virtual shelf-sets, package testing, pricing studies, new product development, store optimization, employee research and mobile GPS. CPG is Decision Analyst’s major focus that includes foods, beverages, OTC drugs and health and beauty. Decision Analyst is a leader in advanced analytics, retail sales analyses and data mining, mathematical modeling and simulation.
Phone 1-817-640-6166
https://www.decisionanalyst.com/services/shopperinsights/
Explorer Research
Founded 2004 | 50 Employees
Marc Inkol, President
Explorer Research is a leading shopper research company providing innovative online and in-person research solutions for over 18 years. Explorer has the broadest range of immersive environments including 3D online and in-person VR, 2D online environments, immersive qualitative simulated websites and shopper labs. Explorer immersive environments can be used to measure reactions to packaging, planograms, POSM and store design. CX and UX can be optimized via our online DecisionPATH Customer Journey service that identifies and optimizes important touchpoints along the customer journey. Immersive online research helps optimize digital touchpoints through testing in-situation on real websites helping our clients to optimize digital advertising, promotion and hero images. Explorer measures emotional drivers via eye tracking, facial coding, EEG and implicit testing techniques. E-mail us today at info@explorerresearch.com to find out more about our immersive behavior-based online shopper solutions.
Phone 1-855-251-5434
Explorerresearch.com
EyeSee
Founded 2012 | 141 employees
Olivier Tilleuil, CEO
EyeSee is one of the fastest-growing research companies in the world that provides the latest tech-enabled behavioral insights – based in New York, Antwerp, Paris, London, Belgrade, Mexico City and Singapore. By combining remote behavioral methods with conventional ones, we empower brands to tap into authentic consumer behavior and unlock insights with the highest predictive value. Through methods such as online eye tracking, facial coding, virtual shopping and survey, we measure the impact of shopper marketing, advertising, digital solutions and innovations. For research purposes, respondents use their own devices (computers and mobile phones) – enabling remote online research on a global scale!
Phone 1-646-547-1449
eyesee-research.com
Fieldwork
Founded 1980 | 250+ employees
Steve Raebel, President
Our specialties include B2B, consumer and global research. For over 40 years, Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest.
Phone 1-800-863-4353
https://www.fieldwork.com/market-research-services/
Forsta
Founded 2021 | 700 employees
Rudy Nadillo, Senior Vice President Business Development
What used to be three companies – Confirmit, FocusVision and Dapresy – is now a single, powerful platform seamlessly combining data collection, data repository and data visualization. At Forsta we begin with the premise that behind every data point is a person, a real human being. We call it Human Experience, or HX for short. Our platform works for any sized business, anywhere in the world. Our quantitative, qualitative and data reporting software tools provide trends and insights that answer human needs and drive your business forward. We have hubs all over the world. From Sydney to Sarajevo, London to New York. If you want better data and business-transforming human insights, Forsta’s available and affordable. You can e-mail Rudy at Rudy.nadilo@forsta.com for more information.
Phone Europe +44 (0) 20 3053 9358
North America 1-603-825-5620
www.forsta.com
GroupSolver
Founded 2014 | 41 employees
Rasto Ivanic, CEO
GroupSolver is an intelligent research platform that helps brands and organizations ease the stress of research and data analysis. Through its proprietary AI Open-End™ technology and robust quantitative methodologies, GroupSolver allows researchers to efficiently quantify the qualitative and quickly gather insights tailored for their business needs when they need it. From concept testing and brand perception to customer and employee experience, GroupSolver has the technology and analytical expertise to confidently accomplish your research goals. And beyond that, GroupSolver serves as your thought partner to uncover the “why” – helping you tell the story behind your data while lending the confidence you need to make the most informed business decisions possible. Check out our retail insights article here: https://bit.ly/pricenotright.
Phone 1-619-728-6505
https://www.groupsolver.com
Informed Decisions Group, Inc.
Founded 2004 | 10 employees
Colin Valdiserri, CEO
Informed Decisions Group Inc. is a full-service behavioral insights firm specializing in shopper insights, visual sciences and conversion measurement. As the first company to successfully model purchase behavior to visual attention, IDG has innovated mobile eye-tracking solutions for shelf insights, package optimization and virtual shopping for over a decade. Our approach leverages an in-house quantitative and qualitative fusion with the most innovative technologies in life-sized virtual shopping, visual and emotional measurement including micro-expression coding and neuro-measurement. Since 2004, IDG’s clients have benefited from our team’s unique backgrounds in consumer psychology and decades of experience in the behavioral sciences.
Phone 1-440-454-0399
www.idg-consulting.com
Insights in Marketing
Founded 1989 | 9 Employees
Ron Raskin, CEO and Owner
The ways people live, work, play and shop are changing. It’s a crucial time to know why shoppers buy your brand and how to stand out online and in stores. In today’s volatile marketplace, quantitative, qualitative and quick-turn consumer research are the best ways to identify category drivers and opportunities to differentiate your brand. Research explains the wants, needs, attitudes and usage influencing shopping behavior – and the values, lifestyles and consumption habits shaping purchasing decisions. Contact us for a complimentary consultation and learn how to harness the power of consumer insights and connect more people to your brand.
Phone 1-847-853-0500
www.iimchicago.com
InsightsNow
Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO & Founder
InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier and happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed-to and success-in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.
Phone 1-541-757-1404
www.insightsnow.com
Intouch Insight
Founded 1992 | 120 employees
Cameron Watt, CEO
Intouch Insight is the most technologically advanced mystery shopping provider in North America. Our blended approach to customer experience measurement delivers not just data, but actionable insights in a powerful CX intelligence platform. This holistic approach enables the analysis of mystery shopping and audit results alongside your customer experience program data, giving operations and customer experience teams actionable insights to earn customers for life. As one of the largest mystery shopping providers in North America, with roots going back over 40 years, Intouch has the knowledge and experience to build custom programs that are delivered on time, according to high quality standards.
Phone 1-800-263-2980
www.intouchinsight.com
Ironwood Insights Group, LLC
Founded 2017 | 300 employees
Brian Cash, VP Research Services
Ironwood Insights offers expert-level consultation and execution across a full-spectrum of insights services, including: forward-thinking designs, industry-leading data collection quality and leading-edge analytical frameworks. Ironwood leverages the latest technological, observational, qualitative and quantitative research solutions to provide a 360-degree view of the consumer shopping and purchasing process. Our insights explore the impact of contextual and situational factors at each step in the shopper journey: pre-shopping (personal/household motivations, influences), in-store shopping experience (selection, sales, service), point-of-purchase (promotions, signage), post-purchase/re-purchase (product fulfilment, usage experience, satisfaction/loyalty). Contact us to learn more about how Ironwood provides clients with actionable, durable business insights that create a lasting competitive advantage.
Phone 1-602-661-0807, x2110
E-mail info@ironwoodinsights.com
www.ironwoodinsights.com
L&E Research
Founded 1984 | 250 employees
Brett Watkins, CEO
L&E Research provides nationwide recruiting, advanced technology and industry-leading client service to unlock powerful business insights. That’s why L&E Research is 99% client recommended. We’re not the biggest, which is why we work hard to be the best. True insight is the result of asking the right questions with the right people. Onsite, offsite or online...we utilize the best talent and technology to make the best connections with our clients, and our community, to deliver proven superior qualitative research. L&E Research helps brands with a variety of solutions to help them better understand shopper needs. Our nationwide sampling, innovative technologies and extreme client service have supported the needs of the largest brands in the world. From IHUT and mystery shopper recruitment and logistical support to 4D virtual aisle and physical office locations all over the U.S.... come see why L&E is 99% client recommended!
Phone 1-877-344-1574
www.leresearch.com
bidrequest@leresearch.com
Mindfield
Founded 1980 | 110 employees
Gary McMillion, CEO
Mindfield provides the industry’s first dedicated IHUT and product testing automated platform. Some of the best product and marketing ideas are formed when the customer gets an unbiased, firsthand look at the products in their home and incorporate them into their daily routines. We have seen not only new product reaction but the marketing plans for those products formulated in our product testing interphase. For more information, check out our feature story here: https://bluetoad.com/publication/?i=746596&p=12&view=issueViewer
Phone: 1-800-969-9235
MindFieldOnline.com
Qic Research
Founded 2015
Katie Sacksteder, CEO
Qic Research creates immersive, insight-rich qualitative and ethnographic research explorations to reveal not just what people say or do, but also explain who they are, what motivates them and what it all actually means for your business. We are small, smart, nimble and experienced across all types of qualitative investigation – online, mobile, in-person. Katie’s next-generation youth expertise and ability to translate learning into insights to drive brand success makes Qic unique. Custom-designed programs focus on contextual engagement, giving clients inside, in-depth understanding of consumer stories, attitudes and motivations. Projects span brand exploration, segmentation profiling, JTBD insights, shopper marketing, innovation concepting, optimization and more.
Phone 1-630-476-2041
www.qicresearch.com
Radius Global Market Research
Founded 1960 | 150 employees
Jamie Myers, Executive Director
Digital transformation continues to have a profound impact on the shopper experience. We help your brand impact purchase decisions across the evolving cross-channel experiences of shoppers. Radius brings a unique insights approach that combines sophisticated data science with real-time and immersive behavioral techniques to uncover the deepest emotions and motivations of shoppers. These insights help your brand team elevate the in-store and online experience, establish a compelling competitive difference and deliver the right messages at the right time along the purchase journey. Leading retail clients depend on Radius to identify growth opportunities in today’s complex and ever-shifting shopper landscape
Phone 1-212-633-1100
radiusinsights.com
Schlesinger Group
Founded 1966 | 1400 employees
Mike Sullivan, President, Schlesinger Group
Simulate a real-world, in-store shopping experience in a controlled research environment with Virtual Aisle by Schlesinger Group. Virtual Aisle displays life-sized, high-resolution images of shopping environments, allowing researchers to quickly test merchandising placement, POS signage and branding elements and pricing strategies. Using a 3D interactive touch screen, customers examine products in more detail, just as they would in-person. Gain a deeper understanding using mixed methods by collecting quantitative data before, during or after your shopper research when you add eye tracking, post-shop surveys or shopper observations. Leverage this solution for your next shopping study at any of our U.S. locations. Connect with us: Qual@SchlesingerGroup.com.
Phone 1-732-906-1122
SchlesingerGroup.com
Symmetric, A Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President
Symmetric provides sample for both quantitative and qualitative research, and both online and offline projects. In addition to providing sample, our services include IHUTs, taste tests, mystery shopping, simulated shopping labs, car clinics, online/in-person focus groups and webcam/in-person interviews. We operate American Consumer Opinion®, a worldwide online panel that reaches more than 7 million consumers in 11 languages. Symmetric also owns and operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. We place a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Symmetric’s online panels are carefully balanced, continually refreshed and systematically cleaned, and non-responders, speedsters and cheaters are continually purged. Additional services include programming, hosting, online communities, tabulation and coding.
Phone: 1-817-649-5243
www.symmetricsampling.com
Toluna
Founded 2000 | 1,400 employees
Frédéric-Charles Petit, CEO
Toluna delivers real-time insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now. Toluna Start is the intelligent insights platform that helps you instantly answer your business questions. With a single login, you can conduct quantitative and qualitative research – either through automated and self-service solutions or custom research programs built with the help of research and service experts – and reach respondents from our panel of over 40 million consumers in 70+ markets. With every research capability at your fingertips and vetted respondents at the ready, Toluna Start helps you get the shopper insights you need, the moment you need them.
Phone 1-203-834-8585
https://www.tolunacorporate.com