Impulse Purchasing and the Evolving Consumer

In today's consumer landscape, impulse buying has become a prevalent phenomenon. Many shoppers give in to spur-of-the-moment purchases. However, have you ever wondered what makes impulse buying so compelling to consumers? Delving deeper into the types of products driving these spur-of-the-moment purchases, it's clear that certain categories hold particular appeal for impulse buyers.

Provoke Insights conducted market research to uncover the decision-making process and determine which products attract impulsive buyers versus those that require time before purchasing. The research also includes the latest trends in consumer shopping behavior.

In this eighth wave of the research, Provoke Insights surveyed 1,500 respondents representative of the U.S. population. 

These valuable one-of-a-kind insights were developed for 16 industry-specific complimentary reports on the following topics:

  • Apparel.
  • Automobile.
  • Artificial intelligence. 
  • Beauty.
  • Beer.
  • Finance and the economy.
  • Health/fitness.
  • Furniture. 
  • Home improvement. 
  • Impulse shopping. 
  • Liquor. 
  • Produce. 
  • Restaurant.
  • Travel.
  • Wellness.
  • Wine. 

Download the reports most relevant to you.

Eye-tracking Research Helps Indianapolis Museum Steer Guests in the Right Direction

The Children’s Museum of Indianapolis, the largest children's museum in the world, sees over 1 million visitors annually. It aims to inspire and empower children worldwide by cultivating learning, celebrating people and encouraging innovation. 

To achieve innovation themselves, the museum’s marketing and external relations and research and evaluation staff decided to work with the Biometrix Discovery Lab at USI to gather wayfinding insights to understand the effectiveness of their wayfinding signage and how future adjustments can improve it, examining why participants are drawn to specific wayfinding signage, what captures their attention and for how long, what subtle behaviors they are exhibiting and what ultimately affects their decision-making.

Read the article. 

Widespread Internet Anxiety, but Conflicting Consumer Actions

Privacy is a big issue. While we’ve come to accept that our privacy is under attack, it’s important to note that the threats do not only come from the “outside” (hackers and cyber crooks). Many Americans are creating their own attacks on privacy through the use of “stalkerware” that is intentionally added to the devices of loved ones and even acquaintances.

To better understand this problem and its psychological impact, Malwarebytes, a cyber protection agency, surveyed 1,000 Americans between the ages of 13 and 77 – questioning them about their worries, their internet activities and the measures they take to stay safe.

Read the article.

Bringing a Food Product from Concept to Market-Ready Item

The consumer insights team is involved at multiple touchpoints as a product moves from an idea to a concept and then to a market-ready item. We are constantly collaborating with cross-functional teams throughout the process.

While it can vary by certain products and initiatives, this Q&A provides a general idea of how the CI team is involved through this process: idea generation, concept testing, central location testing, market testing and buyer reaction studies. 

Read the Q&A with Anthony Buzzanca, Taco John’s International.