When it comes to getting consumer reactions to your products, it’s hard to beat in-home usage testing (IHUT). Unlike testing in a focus group or central-location facility, respondents can conduct exercises such as unboxing, reading instructions, assembly and usage in their own environments, giving you insights into pain points and other valuable product development data.
The companies featured here offer a wide variety of resources to smoothen your IHUT process such as product delivery, packaging, labeling, address verification and more. Benefit from their years of experience and expert knowledge while reducing the testing time required to perfect your product.
Founded 2018 | 15 employees
Adhithi Aji, CEO and Founder
No more guesswork! Instead of relying on self-reported data, Adrich allows brands to track consumers’ actual product usage data for true behavior insights. Adrich’s platform includes IoT-enabled smart sensing labels that autonomously capture and transmit real-time product usage data right to your dashboard. Additionally, the behavior-triggered messaging capability enables in-the-moment feedback for more accurate responses. With actual data on how consumers interact with their product – when, where, how much, how frequent and when they run out – and what drives their behavior, brands can launch more successful products, sharpen their messaging, personalize consumer experiences, promote habit adoption and optimize sales and marketing strategies. Adrich integrates seamlessly into existing research platforms and processes of brands or market research agencies to bring speed, agility and scale to your research capability.
Founded 1987 | 200+ employees
Dennis Barbelet, Senior Vice President
As one of the nation’s largest and most respected consumer product testing companies, CRG delivers unprecedented access to the consumer population and the world of product testing. From study design, recruitment, product procurement and distribution, respondent support and follow-up, incentive fulfillment and reporting and analysis, CRG Global can help you with any and all facets of your IHUT project. Leveraging our 16+ test studios, our in-person recruited online panel, our corporate warehouse facility and our decades of experience in the IHUT space has CRG well-positioned to handle the most simple and the most challenging IHUT projects. Our mixed-mode approach to recruitment and data collection allows us to provide access to respondents and insights that are otherwise unreachable.
Founded 2017 | over 200 employees
Sean Bisceglia, CEO
Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of global 100 companies. As a full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer, but why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
Founded 1978 | 150 employees
Bonnie Janzen, EVP | Felicia Rogers, EVP
Decision Analyst is a recognized leader in IHUTs and product optimization. Our staff has evaluated more than 2,000 durable and nondurable products during the past four decades. We offer an array of research and analytical services to help our clients improve existing products and create new products. Decision Analyst’s product testing services include: IHUTs, central-location taste tests, product clinics and product optimization techniques. Decision Analyst favors monadic testing of products, but we also design and execute paired-comparison, sequential-monadic and protomonadic tests. Optima®, our product testing system, predicts consumer acceptance, determines the optimal set of ingredients or features and optimizes pricing. Our team members have extensive experience in conducting and analyzing IHUTs and optimization studies. We operate our own consumer panels and have labeling, packaging and shipping capabilities to support in-home usage testing.
Founded 1980 | 250+ employees
Steve Raebel, President
Our specialties include B2B, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest.
Founded in 2015 | 37 employees
Jim Jacobs, CEO | Liana Wood, Vice President of Operations
Focus Insite is a leader in qualitative market research recruitment, specializing in consumer, B2B, medical, patient and caregiver and technical studies. IHUTs are no problem! We ship products wherever you need – and are experts at projects, no matter how simple or complex. Our recruitment process goes beyond the industry standard. Paired with our extensive database, we will bring you the best recruits for your study. We work with anyone from Fortune 500 companies to individual moderators. You supply the project, we supply the people! Contact us FIRST for your next project!
Founded 2020 | 30 employees
Dana Kim, CEO/Cofounder
Highlight is a next-gen product testing platform. Our all-in-one Agile IHUT (in-home usage testing) platform and an engaged tester community help CPG companies innovate, test and successfully launch new products. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting kitten-owning Millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Nestle, P&G, Estee Lauder and other global brands have turned to Highlight with their product testing needs.
Founded 1998 | 16 employees
Tara Lyons, CEO
In-home use testing is exciting for both respondents and clients. Nothing beats actually testing products in their natural environment – hands on and at home. By matching the real usage environment as closely as possible you will receive high-quality and accurate feedback about how the product truly performs. Indiefield provides a seamless IHUT test service. We will work closely with you to find and recruit the users you need, meet your timelines, develop specific respondent instructions, take care of all the packaging and labelling of test products – not to mention the storage and shipping. Above all else we keep in close contact with the respondents throughout the testing period. Our service is highly personal and looks after both the respondents and the study deliverables.
Phone +44 20 8245 8000
Founded 2014 | 160+ employees
Lisa Wilding-Brown, CEO
InnovateMR is a fiercely independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research. As industry pioneers, InnovateMR connects organizations with targeted audiences around the world and develops forward-thinking products to support informed, data-driven strategies and identify growth opportunities. With InnovateMR’s proprietary PointClub panel, vetted survey participants with listed USPS-verified addresses will take your survey and receive their test product. The InnovateMR team employs multiple channels to increase response rates and ensure optimal timing when recontacting product testing participants. Boasting a high recontact rate, InnovateMR is an excellent partner for at-home user testing.
Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO and Founder
InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed-to and success-in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.
Krämer Marktforschung GmbH
Founded 1986 | 51 employees
Markus Albrecht | Christoph Rogl, Managing Directors
Krämer Marktforschung GmbH, ISO 20252-certified, is one of the leading German data collection institutes in quantitative as well as in qualitative market research since 1986. With our nationwide interviewer field, we can manage all of your home use tests. No matter what product you want to test, even frozen products will be handled by our experienced project management team. Additionally, our professional in-house recruiting team will help you with target groups with low incidence to bring your home use test to success. Supported by our own studios all over Germany, we cover pilot testing and qualitative studies as well. Krämer – the most trusted partner in MR data collection.
Founded 1984 | 250 employees
Brett Watkins, CEO
L&E Research provides nationwide recruiting, advanced technology and industry-leading client service to unlock powerful business insights. That’s why L&E Research is 99% client recommended. We’re not the biggest, which is why we work hard to be the best. True insight is the result of asking the right questions with the right people. Onsite, offsite or online...we utilize the best talent and technology to make the best connections with our clients and our community to deliver proven superior qualitative research. L&E Research has vast experience managing IHUT projects for the world’s leading brands. Our facilities include storage space and loading docks for large shipments. Contact us today to learn about our IHUT capabilities and why 9 out of 10 clients highly recommend L&E Research.
Founded 1999 | 25+ employees
Jessica Cardella, Senior Vice President
For over 20 years, MarketView Research has been a leader in custom quantitative research, with a strong expertise on in-home use testing (IHUTs). We are the trusted, go-to research firm for the F1000 and other top brands having conducted thousands of product tests across categories and industries. Our process is simple – deliver your product to our facility and we handle the rest. Our experienced in-house field and research teams work with you throughout the process – handling full product preparation (inventory, labeling, packaging, instructions for use, consent forms, age and address verification and shipping) to participant recruitment, follow-up interviewing, data tabulations and in-depth analysis with actionable insights.
Mindfield Online Internet Panels
Founded 1980 | 110 employees
Gary McMillion, CEO
Still the premier online consumer proprietary panel! Powered by 40+ years of market research and data collection experience. We were a tenured and respected research company long before creating a high-quality proprietary panel using core industry principles to ensure quality data (IQD) on every project. Our IQD real-time electronic countermeasures deeply line every project to eliminate quality issues as they occur and our panel is 100% Experian Data Quality verified. Let our experienced team help you with the hard and easy projects on your board.
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, B2B and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your “national” recruiting experts – we find respondents!
Precision Research, Inc.
Founded 1959 | 25-49 employees
Scott Adleman, President
We have been successfully executing in-home use tests for over 30 years. Aside from food products, we have placed air purifiers, insect traps, technology products and more. We offer a comprehensive solution which includes recruitment, placement, packaging, shipping, sending links to online evaluation surveys, follow-up calls, payment fulfilment and product retrieval. The next time you have an IHUT, reach out.
Founded in 2002 | 6 Employees
Sandra Clear, President
Founded in 2002 by Proctor and Gamble alumnus Sandra Clear, Product Insights specializes in early-stage product development. Industry-leading experts in agile management of home-use testing, Product Insights engages an approach called Panelist Perspective™ that leads to completion and compliance rates averaging greater than 95%! What’s more, clients feel that panelists are honest and engaged, leading to insightful and actionable learnings that are foundational for new product designs and communication. A research and development consultancy, specializing in market research – from study design, to execution, to data analytics and insights – for companies both large and small.
Founded 1991 | 225 employees
David Reckner, President
Celebrating over 30 years of market research excellence, Reckner provides the necessary expertise for your IHUT/HUT studies. Having managed IHUT/HUT projects for many years, we have developed streamlined processes and protocols for recruiting, placing product and completing quotas. Our highly tenured staff are proficient in all aspects of IHUT/HUTs and offer proactive solutions. IHUT/HUTs are challenging to execute correctly and have many moving pieces. Reckner has an intense commitment to overseeing and managing every detail of the process. We routinely manage large quotas, difficult recruits and complex product rotations, all with high quota completion ratios, quick turnarounds and competitive pricing.
Founded 1966 | 1,200 employees
Christy McCulla, Director, IHUT
Schlesinger Group is a leading data collection, research services and ResTech company, offering a broad range of quantitative and qualitative solutions to better help clients understand their audience and what motivates them. Our quantitative testing options include a range of online technology (mobile, online surveys and bulletin boards), while our qualitative approach covers in-home, in-person interviews or other online qualitative technology, such as video diaries and webcam interviews. Take advantage of Schlesinger’s recruitment and product fulfillment services to round out your research project. Connect with us to discuss your research project: Connect@SchlesingerGroup.com.
Symmetric, A Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President of Symmetric
Symmetric operates American Consumer Opinion® (a worldwide panel of more than 7 million consumers) and five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. We have more than 30 years of experience conducting in-home usage tests. Our professional team is well-trained, dedicated and meticulous. Symmetric’s product processing and shipping facility is 1,500 square feet and includes ample space for product storage. Facilities are temperature-controlled and cleaned daily. Employees who handle test products or work in the product-storage room are required to wear surgical gloves. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. Additional services offered include programming, hosting, online communities, tabulation, coding and IHUT mailing.