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For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Boston, MA can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
AnswerQuest, an Insights Center Facility
Jason R. Miller, CEO
AnswerQuest has New England’s only commercial test kitchen and at 900 square feet, it’s also one of the largest. Our facility comes fully equipped with commercial ovens, walk-in cooler and freezer, flat grill, fryers, heat lamps, holding cabinets and over 100 feet of stainless prep. Two of almost everything makes this facility the most popular “go to” in the food and beverage industries: two kitchens, two CLT labs (one capable of seating up to 50 at a time), two focus rooms (both with dual viewing into CLT room and/or kitchen), two loading docks and two large dry storage areas. One formally trained chef and ServSafe® certified sensory staff also help make AnswerQuest the perfect choice for food and beverage. But our recruiters also specialize in niche audiences and we have qualitative specialists on-site as well. Our facility also boasts the latest in technology, including in-house streaming, HD recording and our proprietary “Instant Update” technology that offers clients live updates as respondents check in. With seating for up to 16 clients behind the glass, it’s easy to understand why AnswerQuest is Boston’s number one choice for marketing research projects of any type.
Phone +1 781-897-1822
www.answerquestresearch.com
Daniel Research Group
Stephen J. Daniel, President
Consulting and market research services for clients with technology-based or -enabled products or services facing strategic and tactical decisions, requiring forecasts, segmentation, market share or other market models. We supported these engagements with a full range of quantitative and qualitative market research data and information gathering and analysis services, including surveys, focus groups, secondary research as well as our proprietary market modeling and forecasting methodologies.
Phone +1 617-484-6225
www.danielresearchgroup.com
National Field & Focus, Inc.
Brenda Chartoff, President
National Field & Focus (nff-inc.com) has been serving the facility, recruitment and field staff needs of the Metro Boston area since 1990. Our management team combines to bring 50+ years of experience in all facets of the opinion research industry. Three focus group suites customizable to your needs, be they mock jury (with a presentation room capable of seating 45), living room setting or a traditional focus group setup. Our food lab and CLT space is practical, functional and scalable. Nearly 400 sq ft of kitchen space allows us to configure it to meet almost any product prep need. Packed with power, all outlets are on dedicated circuits providing peace of mind and we can configure plug-specific requests to accommodate specialty machines. NFF is one of the very few facilities in the country that has sink and mirror rooms. Our four test rooms are set up like a typical bathroom vanity with a two-way mirror to allow client observation and recording of panelists. Ideal for replicating an in-home ethnographic test on topics like skin care, shaving and makeup. One room has a full tub and shower setup in addition to the vanity to allow for female shave tests, soaps and shampoo tests.
Phone +1 508-370-7788
www.nff-inc.com
The Center for Strategy Research, Inc.
Julie Brown, President
The Center for Strategy Research (CSR) is an award-winning pioneer in technology-based content analysis. Our transformative approach delivers the benefits of both qualitative and quantitative methodologies, getting the most out of any conversation. Particularly effective with high-value audiences, we are expert moderators across all kinds of qualitative exchanges, including IDIs, focus groups, executive communities, panels and social media. We are known throughout North America and Europe for our ability to encourage critical decision-makers to share what’s most important to them; our hybrid methodology, which enables the capture of complex ideas and rigorous analysis of results, unconstrained by machine-driven coding; and our custom panels, which provide unique ways to understand, measure, and improve upon customers’ experience. Our collaborative team members provide the senior-level attention that clients need for flawless execution of their most sensitive and high-visibility engagements. Call us when you seek compelling, practical, and actionable insights from your most valuable customers and prospects, including executives, broker/distributors and affluent consumers.
Phone +1 617-451-9500
www.csr-bos.com
Isurus Market Research and Consulting
Jeana McNeil, Vice President
Isurus provides strategic market research to clients in B2B and technology sectors. We help clients: Understand Markets and Buyers; Size Market Opportunities; Configure Offerings; Evaluate Competitors; Manage Branding and Marcom; and Improve the Customer Experience. Clients choose Isurus when their research needs require a B2B focus, strategic insights and a senior project team. We’ve conducted over 600 engagements with B2B clients in enterprise and SMB markets across diverse sectors and interviewed thousands of B2B buyers across a range of industries and job functions. Our toolbox includes qualitative, quantitative and secondary research tools. Isurus tailors the approach for each engagement to fit the client’s informational needs, budget, and timeline.
Phone +1 617-844-1344
www.isurusmrc.com/
Inkblot Analytics
Consumer perceptions matter. Whether you are looking at how consumers make routine everyday purchases or how consumers start brand boycotts, it all comes down to what the consumer sees. At Inkblot Analytics, we specialize in state-of-the-art projective techniques that allow us to see the world as consumers see it. By better understanding consumer impressions, we're able to suggest actionable strategies that change perceptions in ways that make a difference to a businesses' bottom line. What do consumers see when they look at your brand? Contact us and find out!
Phone +1 617-544-7792
www.inkblotanalytics.com
MedPanel, Inc.
Jonathan Cheriff, Senior Vice President, Healthcare & B2B Sales, MedPanel
MedPanel conducts custom primary qualitative and quantitative market research to aid in commercialization of health care products including branding/naming and concept testing, market assessments, advisory board momentum meetings, advocacy development, customer satisfaction surveys, market segmentation exercises and advanced analytics. As experienced medical marketing researchers, MedPanel consultants provide assistance with study design, questionnaire development, recruitment, moderation, data analysis and market insights. We have conducted research on all types of products with healthcare professionals and patients on a global basis. MedPanel hosts one of the leading international healthcare panels of practicing physicians, hospital executives, reimbursement experts and patients.
Phone +1 978-505-5871
www.medpanel.com
Isobar Marketing Intelligence Practice
Eric Paquette, Vice President
Isobar Marketing Intelligence is a practice area of Isobar, a first-in-class global digital agency. We are recognized for our segmentation and emotional testing approaches. We operate as a full-service marketing consulting and research firm with office locations in Boston, Chicago, Needham, Mass., New York and Westport, Conn. Our mission is to help brands fully understand their consumers in ways never before possible. We do this by bringing together emotional, behavioral and cognitive sciences which, when combined with the creative talents of our agency, generate profound insights and inspire unique strategies and solutions.
Phone +1 617-936-1600
www.isobarmarketingintelligence.com
Applied Marketing Science, Inc.
John Burns, Principal
Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients uncover critical insights. Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. Contact us today to learn more.
Phone +1 781-250-6300
www.ams-inc.com
Kadence International (Boston)
Miriam Konz, Managing Director
Kadence International is a global boutique market research agency. With offices spanning Asia, Europe and the U.S., we combine the global reach of a large research company with the agility and personalized service of a small boutique. With fieldwork specialists, insight consultants and local market experts in-house, we have the ability not just to conduct primary research but to harness it to unlock new ideas, strategies and business growth at a global level. We work with many global brands and clients in multiple countries. Our clients value access to our leading-edge, web-based data capture systems (including CATI call centres in each location), centralized reporting (24/7), advanced analytics, data quality processes, creative design-led reporting and total peace of mind.
Phone +1 617-874-5700
www.kadence.com
Kadence International (Westborough)
Owen Jenkins, VP Planning - Data Solutions
Kadence International is a global boutique market research agency with offices in Asia, Europe and the U.S. In our Westborough office, we’re fieldwork specialists, able to bring you the fieldwork capabilities of our global offices along with the cultural and logistical expertise to realize your project. We specialize in in-person fieldwork (e.g. CATI, FGD, IDI and other FTF methodologies). We’re particularly strong in B2B, with B2B qualitative recruiting our most popular methodology. We recruit from scratch so our reach and quality is unmatched. Clients value our access to leading-edge, web-based data capture systems (including CATI call centres in 5 locations), centralized reporting (24/7), first-class project management and top-notch quality processes that provide total peace of mind.
Phone +1 508-620-1222
www.kadence.com
Chadwick Martin Bailey, Inc.
Julie Kurd
CMB combines the best of Advanced Analytics, Social Psychology, and Strategy Consulting to help leading brands get and stay ahead in a fast-changing world. An AMA Gold Top 50 firm, executives value our decision-centric design, collaborative approach and industry expertise because we get them the answers they need to adapt, innovate and grow.
Phone +1 617-350-8922
Usability Resources Inc.
Kay Corry Aubrey
Kay Corry Aubrey is a usability researcher and trainer who helps her clients understand their end users so they can design more relevant products. She provides rich and actionable insights on how consumers react to innovative products through in-home studies and qualitative research with a usability focus. She specializes in working with older people. Her clients have included iRobot, Stanley Black and Decker Futures, Pillo Health, Abt Associates and the Broad Institute. Kay is the Luminaries editor for the QRCA VIEWS magazine and a RIVA-certified Master Focus Group Moderator and trainer.
Phone +1 781-275-3020
www.usabilityresources.net
Pursue Research
Juliana Beauvais, President & Founder
Pursue Research is a new kind of B2B consulting firm. Companies don't just need a survey. They need answers to their questions, which often lead back to the ultimate challenge: How does our company grow? Pursue Research starts with this growth challenge to create a custom research plan. Our candid insights address the most pressing questions about markets, competitors and customers. Pursue Research specializes in strategic planning, market sizing, opportunity analysis, market maps, value proposition and competitive analysis. Our focus is on the energy, environmental and technology sectors.
Phone +1 617-429-2105
New Markets Advisors
Steve Wunker, Managing Principal
New Markets Advisors is a boutique consulting and market research firm preeminent in uncovering customer needs, charting paths to growth, and making teams more innovative. For 14 years, we have been global leaders in a distinct approach to uncover customer needs called Jobs to be Done (also known as JTBD, or Jobs-to-be-Done). Using both qualitative and quantitative research methods detailed in our book Jobs to be Done: A Roadmap for Customer-Centered Innovation, we work across a wide range of industries, with particular expertise in consumer goods, financial services and healthcare.
Phone +1 617-936-4035
ath Power Consulting Corporation
Lynn Saladini, Chief Relationship Officer
ath Power Consulting is a premier provider of research and customer experience solutions, offering survey and mystery shop research, competitive intelligence, compliance auditing, market analyses, employee training and strategic consulting. For over two decades, we have helped our clients improve customer retention, build brand loyalty and advocacy, deepen employee engagement, measure compliance, maximize performance and increase profitability – distinguishing them from their competition and giving them a commanding edge in the marketplace. To learn more, please visit www.athpower.com.
Phone +1 978-474-6464
Focus On Boston - Waterfront
Larry Jenkins
Located on Boston's beautiful waterfront, Focus On Boston offers three spacious conference rooms with luxurious client lounges as well as an IDI suite. We provide unmatched recruiting in the Northeast with an extensive and diverse database that is continually updated and expanded. We have state-of-the-art audio/visual equipment and are proud to be a member of the FocusVision Network. Our Boston location is adjacent to the four-star Boston Harbor Hotel with special rates. Our show rates are among the best in the industry!
Phone +1 800-699-2770
Focus On Boston - Suburban
Larry Jenkins
Located in the heart of Boston's suburbs, our Braintree suburban facility is ideally situated at the crossroads of three major highways and just eight miles from downtown Boston. Braintree is extremely accessible and convenient for both clients and respondents from the suburbs or the city. We offer two spacious conference rooms with luxurious client lounges and provide unmatched recruiting in the Northeast with an extensive, diverse database. Our show rates are among the best in the industry!
Phone +1 800-699-2770
Schlesinger Group Boston
Terri-Lyn Hawley, VP, Client Solutions
Schlesinger Group is a leading data collection company offering a broad range of qual and quant research solutions. Working in partnership with you, we provide outstanding recruitment and project management for any methodology, including online surveys, online communities, telephone interviews, ethnographies, quantitative, webcam focus groups, traditional focus groups and in-depth interviews and neuroscience labs. Our commitment to quality and innovation ensures your study is powered by the best technology and the best team available. Our global solutions team manages your international studies in any country and any language, with one knowledgeable point of contact. Our 25 high-specification research facilities are located in key markets across the U.S., U.K., France, Germany and Spain.
Phone +1 617-542-5500
www.schlesingergroup.com
Fieldwork Boston
Christine Lally, President
