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For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Chicago, IL can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Just The Facts, Inc.
Bruce Tincknell, Managing Director
Clients seek Just The Facts' assistance on a broad spectrum of strategic, global assignments. We offer a unique blend of marketing research, business intelligence and legal research capabilities. Many clients are long-term partners desiring a single source in a wide range of methodologies. JTF Research's expertise includes: focus groups, surveys, customer/employee satisfaction, in-depth interviews, competitive intelligence, Internet research, online surveys, mall intercepts and secondary/information gathering. Fortune 500 clients, as well as mid- to small-size firms appreciate our dedication to providing quality results with a strong strategic perspective. 30+ years of experience includes broad exposure to many categories within consumer, business-to-business, service and Internet businesses. Legal research capabilities include extensive abilities in all aspects of trial-jury consulting: focus groups, mock jury, deliberation sessions, community attitude studies, shadow juries, post-trial interviews, witness image, courtroom communications and theme strategy analysis.
Phone +1 847-506-0033
www.justthefacts.com
C+R Research
Robbin Jaklin, President
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 55 years by delivering great research, deep perspective and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and flexibly adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile and community-based research both in the U.S. and globally. We also offer focused areas of knowledge and consultative expertise in youth and family, Latino and multicultural consumers and shopper insights. Our goal is to equip our clients with the insights they need to confidently develop successful brand strategies and grow their businesses.
Phone +1 312-828-9200
www.crresearch.com
Insights in Marketing
Tracy Paukstys, Sr. Dir., Sales & Marketing
Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence that your decisions are inspired by the consumer voice. IIM tackles a variety of key business challenges that keep clients up at night - better understanding consumer and shopper targets, optimizing brand strategy and positioning, elevating messaging and communication and innovating with impact. IIM's Marketing Consultants leverage their years of client-side experience along with IIM‘s full suite of research methodologies to deliver made to measure custom designed approaches that efficiently and effectively delivers on your needs.
Phone +1 847-853-0500
www.insightsinmarketing.com
Curion, LLC
Kari Mannina, Global Strategy Director
At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. As a full-service product and sensory insights firm, we work with our clients to determine not only what products consumers like but why they are liked and how to make optimizations. As a result, our clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2018 alone, we tested 97,000 consumers across our San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., our company brings a wealth of knowledge and experience to the consumer and sensory science industries and pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
Phone +1 224-632-1919
curioninsights.com
Precision Research, Inc.
Lori Tomoleoni, Vice President
We offer nationwide recruiting and full-service research services on an a la cart basis. Our CEO is a moderator/researcher with vast experience in many industries; Automotive, Medical, Food Service, Dental, Consumer goods, Construction equipment and tools, Appliance research, usability research, claims substantiation testing and more. Our Chicago facility is 12,000 sqft. and features a commercial test kitchen, auto salon, audience test space that seats 60+ participants and supersized creative rooms that offer limitless possibilities: huge displays, space for multiple creative teams, stimulating environment, lounge seating, audience testing, mock juries and more. The Commercial kitchen features a 14 Foot exhaust hood, 4 double door coolers, plus a walk-in freezer, 400 amps of electric and natural gas service. Our 2 CLT rooms seat 30-60. Our in-house call center seats 26 agents who are comfortable cold calling into companies for B2B studies. Our proprietary database and our Advanced Recruiting Method prevents cheaters and affordably identifies low incidence respondents. Recruiting is audio recorded and 100% audited to ensure accuracy.
Phone +1 847-390-8666
www.preres.com
Radius Global Market Research
Andrew Rugg, President
The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.
Phone +1 847-607-6110
www.radius-global.com
Explorer Research
Anne Stephenson, Partner
Explorer Research is a leading behavioral research firm specializing in packaging and shopper research. We have state-of-the-art shopper labs in both Chicago and Toronto. Our labs can accommodate up to a 60-foot run of product and are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. We are the leading research firm for using biometric research approaches including eye-tracking, EEG, facial coding, GSR and other techniques to measure behavior. We test in situation to measure real behavior while leveraging technology to measure System 1 drivers of behavior. Life-sized virtual reality can also be used for in-situation testing to help measure, predict and influence shopper behavior. Our services include: shopper insights, packaging research, UX and CX, media testing and innovation and product development.
Phone +1 855-251-5434 or +1 630-519-3486
www.explorerresearch.com
AND Agency LLC
Sasha Fard, Director, Consultative Solutions
AND Agency LLC has over 45 years of experience in delivering an innovative brand of market research and customer experience (CX) solutions. We have a full-service approach with services that span the entire research life cycle, including: 1) Complete programming and hosting of surveys with multiple reporting options. 2) Three CATI call centers located across North America; our interviewers speak 13 languages and are experienced in B2C, B2B and recruit to web. 3) Broad digital feedback capabilities, including email, website intercept, proximity-based surveys, SMS/text, messaging apps and NFC/QR codes. 4) Real-time customer feedback management platform to house all Voice of Customer data. 5) Advisory services to enable smart business decisions and ROI.
Phone +1 647-919-4317 or +1 866-492-8300
www.andishere.com
Multilingual Connections
Kara Davis, Client Relations Director
Multilingual Connections is a global language solutions company that provides translation, transcription and multimedia localization in over 75 languages. Since 2005, we’ve helped research and design consultancies, in-house research teams, marketing agencies, corporations, museums, universities and nonprofits understand, engage and grow their multilingual audiences – local, national or global. With our international network of professional linguists, dedicated project managers and expertise in research and across industries, we’re here to make sure you accomplish your goals, no matter the language. We pride ourselves on the quality of work we do, the relationships we have with our clients and linguists, and the impact we have on our community. We’re a woman-owned small business based in the Chicago area, and our certifications include WBENC, WBE, WOSB, EDWOSB and DBE. And of course we’re members of the American Translators Association (ATA), Association of Language Companies (ALC) and Globalization & Localization Association (GALA). Looking for a translation partner? Connect with us!
Phone +1 877-292-5264 or +1 773-292-5500
www.multilingualconnections.com
Bazis B2B Field
Michael Ziskelevich
In the U.S. andCanada, Bazis provides fieldwork for complex B2B projects in construction, mining, transportation and the oil and gas sectors. Our team has experience capturing essential information from chief engineers, fleet managers, agronomists, operations specialists, service engineers and other specialized audiences. With an office inNaperville, Illinois, our U.S.-based call center employs a team of expert recruiters and interviewers who specialize in B2B projects and possess extensive experience in communicating with various types of respondents. We have developed comprehensive B2B databases, perfected the quality control process and established a reliable network of interviewers in all major cities in the U.S. and Canada. Face-to-face interviews and telephone conversations remain leading methods in B2B data collection, and we also offer digital techniques such as online focus groups and mobile ethnography. Bazis also facilitates their search needs of the North American Healthcare sector through data collection in Russia, Kazakhstan and Ukraine. We are Bazis. And we fuel Bazis Build, Bazis Agro and Bazis Health. For more information, visit bazisgroup.com.
Phone +1 630-364-1881
www.bazisgroup.com
FOCUSCOPE, Inc.
Kevin M. Rooney, President
Phone +1 708-386-5086
www.focuscope.com
Ameritest - Chicago (Br)
Emily Higgins
Ameritest is an international research consultancy that works with brands to optimize their strategic positioning, branded communications and advertising campaigns. Our practice specializes in collaborating with clients to develop their most powerful visual vocabulary, which drives the superior brand experiences that build inspiring long-term brand memories. We have worked across categories with Fortune 500 clients for the last 30 years to help them make galvanizing and effective brand stories. Our deep bench of branded communications consultants draws from our toolbox of validated research and analysis methods to diagnose the why behind communication performance, showing how their target customer processes stories, identifying what those structures are that are being activated and how the brand's assets are being triggered. We do not reward any particular formula for branded communications. We reward success and creative innovation that works to communicate against real business issues.
Phone +1 505-348-5730
Irwin Broh Research
Dave Waitz, President
Our market research delivers impactful insights that drive business forward. Our customized market research solutions help brands of all sizes answer some of their most pressing business and marketing questions. Through a wide array of proven strategies, we deliver customized solutions which reflect the unique needs of our clients. From custom research to customer satisfaction, we offer a variety of effective, flexible solutions – customized to fit your needs. We study your target audience to uncover meaningful insights which drive intelligent decision-making. Let the experts at Irwin Broh Research help you define your brand, improve customer satisfaction and grow your business with our proven research and methodologies.
Phone +1 847-297-7515
www.irwinbroh.com
PortiCo Research Inc.
Caroline Gibbons, President/Founder
We get the answers that move you forward! We recognize impactful insights that drive purchases, combining cultural context and marketing expertise. PortiCo Research leads "qualitative investigations," using our proven process, our creative approaches and our fine-tuned radar for finding the real insights. We are innovators in the art of ethnographic research, as well as multi-family groups, focus groups, online qual boards, telephone interviews, “in situ” observations, intercepts and more. And we partner with quantitative researchers and strategic planners to bring research findings into business practice. Over hundreds of projects with Fortune 500 clients, we have explored dozens of topics and industries and translated numerous languages and cultures.
Phone +1 773-983-6081 or +1 213-308-3422
Consumer Truth® Ltd
Isabelle Albanese, Principal
Consumer Truth® Ltd. is a marketing research and consulting organization helmed by advertising and marketing professionals, Isabelle Albanese and Ken Quaas. With 25+ years of experience for each of us in the business of advertising, communications and marketing research, we have been branded “Masters of Moderating and Mentors of Marketing.” In addition to articles published in Quirk's (among others) we literally wrote the book on effective communication – “The 4Cs of Truth in Communications.” Celebrating our 20th year, we have helped companies like AT&T, Arby’s, ConAgra, Dunkin Donuts, Estee Lauder, Sargento Foods, Staples, Timberland and Unilever effectively position and market their famous brands, launch successful new brands and deliver powerful marketing and communications strategies.
Phone +1 630-643-3430 or +1 630-204-5270
Consight™ Marketing Group, LLC
Alan W. Hale, President
Alan Hale is the founder of Consight Marketing Group, LLC. He has an MBA in marketing and 40 years experience with 250+ projects helping companies in business to business markets grow their business. He is also a contributing author to Quirk's Magazine. This extensive consulting background is combined with voice of the customer research to develop customer specific insights which are used to develop actionable strategies and tactics. This effort becomes an investment rather than just an expense. Some of the voice of the customer research we do is customer satisfaction and loyalty, developing go-to-market strategies, lost customer analysis, new market assessments, branding and positioning research, new product/service validation, M&A marketing due diligence, etc. Call Alan at 847-800-1685.
Phone +1 847-800-1685
www.consightmarketinggroup.com
Doyle Research Associates, Inc.
Kathleen M. Doyle, Senior Director of Insights
Doyle Research is a division of 20|20 Research (www.2020research.com). We are qualitative research specialists – innovative, experienced and strategic, with expertise in multiple industries and customer segments. Our team is equipped with a toolbox of proven and forward-thinking methods that allow for custom study designs that deliver critical insights to meet your business challenges. Offerings include in-person, online, mobile, ethnographic, brainstorming/ideation and social media analysis.
Phone +1 312-863-7600
Beall Research, Inc.
Anne E. Beall, CEO
We’re frustrated by market research that isn’t insightful or actionable! What differentiates us: psychologically-inspired frameworks to identify the underlying drivers of behavior – like emotions. Through years of experience and research, we've learned that consumers don't think their way through the marketplace; they feel their way to purchasing. We collect and analyze emotional experience and expression through self-reported measures, facial expressions, and body language, in real-time and through video analysis. We have a framework for identifying and analyzing the emotions brands evoke in consumers. We leverage these insights in qualitative and quantitative work.
Phone +1 312-384-1214
www.beallrt.com
Ann Michaels & Associates Ltd.
Marianne Hynd, Vice President of Operations
Customer feedback, social media conversations, mystery shopping: We help brands connect the dots. There are so many ways to measure the customer experience, but making sense of it all can be challenging. That's where we come in. Since 1998 we have worked with agencies and end clients to deliver on time and in full the data needed to make executive decisions at the right time. Whether it be a high profile competitive intelligence study or a fast food mystery shop, we are full-service with a global reach.
Phone +1 866-703-8238
www.ishopforyou.com
B2B International
Julia Doheny, President – Research, North America
