SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Dallas and Fort Worth, TX can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Dynata
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach encompassing 60+ million people globally and an extensive library of individual profile attributes collected via surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. Visit www.dynata.com for more info.
Phone +1 214-365-5000
www.dynata.com
Murray Hill National Dallas
Susan Owens, COO/Managing Partner
We are your field experts! We can assist you with your recruiting, field management, hosting, moderation and technology needs. We have the ability to host qualitative research in 50 US locations. Our 40-station call center can recruit for qualitative and validated quantitative research. Our data collection division has the resources to find the common, as well as niche, audience you need. We host teams all across the U.S. in a variety of focus group facility locations. We have the ability to recruit and moderate projects all over the U.S. Our opt-in proprietary panel includes 1.5 million consumers, 375,000 health care professionals, as well as over 50 patient panels and 250,000 executives and professionals. We are your truly your one stop, market research services company.
Phone +1 972-707-7645 or +1 469-385-1200
www.murrayhillnational.com
Relevant Insights, LLC
Michaela Mora, President
Relevant Insights is a full-service Dallas/Fort Worth-based market research firm that actively guides leaders down the path of profitable decision-making. Our methodologies, deep expertise and multinational research experience is leveraged by corporate marketers and researchers, ad agencies, nonprofits and trade organizations alike. We offer qualitative and quantitative research in turnkey solutions for AAU studies, ad testing, concept testing and product optimization, customer satisfaction research, market segmentation, pricing research, UX and usability testing and other types of research.
Phone +1 817-494-2364
www.relevantinsights.com
Decision Analyst, Inc.
Jerry W. Thomas, President/CEO
Decision Analyst is a global marketing research and analytical consulting firm, serving major corporations, advertising agencies and consulting firms. Custom research and analytical consulting are Decision Analyst‘s foundational competencies. The firm specializes in strategy research, concept testing, package testing, promotional testing, product testing and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling, econometrics and simulation. The firm melds qualitative research, survey research, marketing science and operations research to solve complex marketing problems. Headquartered in Dallas-Fort Worth, Decision Analyst serves clients across North America, Europe and Asia. The firm is owned by its 150 employees.
Phone +1 817-640-6166 or +1 800-262-5974
www.decisionanalyst.com
Dallas By Definition
Stacy Scott, President
Dallas By Definition provides customized, high-quality qualitative research field services to a variety of clients. We offer five spacious focus group rooms with floor-to-ceiling mirrors for easy viewing, over-sized tiered viewing rooms and one additional mini-group room, providing a smaller setting for dyads, triads and mini-group projects. We offer two smaller test kitchens. State-of-the-art equipment, beautiful hardwood floors and new furniture in the conference rooms. Quality recruitment services. Focus Vision and Streamline Universal services. Experienced, professional, friendly staff.
Phone +1 972-869-2366 or +1 800-336-1417
www.dallasbydefinition.com
Market Research Answers, Inc.
Harold Gross, Managing Partner
Market research is about connecting the dots between strategy and tactics so you can make sound decisions informed by fact rather than assumptions. We help you connect the dots through focus groups, surveys and database/statistical analysis. Our clients have included small, medium and Fortune 500 companies in aviation, construction, industrial equipment, consumer packaged goods, health care, professional sports and other industries. Some of the most well-known brands in the marketplace have trusted us to help them find answers to their important questions.
Phone +1 972-756-1858 or +1 855-619-7300 (Toll Free)
www.marketresearchanswers.com
Worldwide Market Research, Inc.
Kim Bergman, President
Worldwide MR launched in 2013 in Dallas, Texas. We are a domestic and global online panel provider with extensive reach and depth. We specialize in hard to reach audiences: B2B – workers to C-Levels; health care – patients to doctors; professionals, IT, trades and more. We help our clients achieve their real objectives by establishing meaningful relationships and having the flexibility to grow and adapt as their needs evolve. We believe people talking to people is the most effective way to achieve exceptional results. We don't do everything, but what we do, we do with excellence.
Phone +1 214-334-7151
www.worldwidemr.com
Symmetric, A Decision Analyst Company
Jason Thomas, President
Symmetric (a Decision Analyst company) provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud detection systems. Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world. Symmetric's suite of online panels includes American Consumer Opinion® (with over 7 million consumers worldwide), Physicians Advisory Council®, Medical Advisory Board™, Executive Advisory Board®, Technology Advisory Board® and the Contractor Advisory Board®.
Phone +1 817-640-6166
www.symmetricsampling.com
Plaza Research-Dallas
Susan Trace, Director
Our mission is perfect projects and satisfied clients every time! We achieve success through our knowledge and dedication to the industry, our hard work and our superior customer service resulting in established, valuable and productive partnerships. Plaza Research provides unparalleled recruiting with security and past participation validation. Over 30 years of qualitative market research experience. A fully integrated network-sharing of resources, technology, and information. One point of contact for more than two market projects. Long-term relationships with moderators and end-clients.
Phone +1 972-392-0100
www.plazaresearch.com
CodingExperts
Lynn Martin, Owner
With expertise in a wide variety of project types, we specialize in two areas: traditional consumer research including customer satisfaction, concept testing, new product development and product testing along with pharmaceutical/biotech research ranging from existing product research and new product development to drug naming studies. We offer tabulations using SPSS Quantum and presentation services in PowerPoint, Word and Excel. We consistently concentrate on the service aspects of customer service. Our senior professionals all have 20+ years of experience in the marketing research field.
Phone +1 972-727-1850
Nuance
Lisa Hazen, President
Nuance, a Decision Analyst company, delivers superior verbatim coding services, including multilingual coding and text analytics to marketing research firms and corporate clients. We provide fast, friendly service and quality coding solutions. Nuance employs many experienced in-house native-language coders. Languages include: Arabic, Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian, Spanish and Turkish. We help companies understand the meaning of verbatim comments. Additional data processing services include: data entry, crosstabs and mail-survey processing.
Phone +1 817-640-6170
www.nuancecoding.com
TyHann Market Research
Stephen Johnson, President
A marketing research services provider, TyHann Market Research specializes in online survey programming, sample acquisition, data collection and superior reporting tools. The dedication we put into the programming and data-checking process ensures data is accurate and the highest quality. We believe that an excellent reputation, knowledge of the industry and consistent client service have been the keys to our success in the online market research industry. TyHann Market Research is committed to providing superior service at an affordable price on each and every project. Contact us today!
Phone +1 972-740-0673
www.tyhann.com
The Dallas Marketing Group, Inc.
Bill Silverman, President
Marketing consulting firm with strong research expertise serving consumer, casino gaming, health care, restaurant and technology industries. Full-service custom marketing research provider: focus groups (traditional, phone, online), in-depth interviews, quantitative research addressing issues including attitude/awareness/usage, customer satisfaction, new product/service development, etc. Senior-level expertise plus research/marketing experience assures consistently actionable research outcomes – project after project.
Phone +1 972-991-3600
www.dallasmarketinggroup.com
Consumer Focus LLC
Sue Stewart, President
Marketing Research Consultant providing custom qualitative and quantitative research services. Over 20 years of experience. Specializing in focus groups, in-depth interviews, and consumer surveys. Subject area expertise: communications, consumer marketing, consumer services, customer relationships, direct marketing, financial services, health and beauty aids, insurance and skin care. Audience expertise: consumers, employees and executives/management.
Phone +1 214-542-8787
www.consumerfocusco.com
Schlesinger Group Dallas
John Simon, VP, Client Solutions
Schlesinger Group is a leading data collection company offering a broad range of qual and quant research solutions. Working in partnership with you, we provide outstanding recruitment and project management for any methodology, including online surveys, online communities, telephone interviews, ethnographies, quantitative, webcam focus groups, traditional focus groups and in-depth interviews and neuroscience labs. Our commitment to quality and innovation ensures your study is powered by the best technology and the best team available. Our global solutions team manages your international studies in any country and any language, with one knowledgeable point of contact. Our 25 high-specification research facilities are located in key markets across the U.S., U.K., France, Germany and Spain.
Phone +1 972-503-3100
www.schlesingergroup.com
Fieldwork Dallas
Jessica Josset, President
Fieldwork Dallas is strategically located to be convenient for both clients and respondents and boasts a fresh and diverse respondent database. Our facility is casually elegant with state-of the-art amenities and an office staff committed to total client support. Six research suites offer the ability to accommodate various methodologies and set-ups, including a large room that can seat up to 50. Observation rooms are tiered for excellent viewing and include adjacent comfortable private client lounges. Rooms include in-house HD recording and a variety of streaming options.
Phone +1 972-866-5800
www.fieldwork.com
M/A/R/C Research LLC
Jim O'Hara
M/A/R/C Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands. M/A/R/C’s teams design and execute qualitative and quantitative, traditional and online solutions. Their core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions. M/A/R/C helps businesses address consumer, channel and B2B marketing issues to launch better products and services, attract and retain valuable customers and build stronger brands.
Phone +1 800-884-6272
www.marcresearch.com
Premier Transcription Service
Sydney Alderman Underwood, Owner
Specializing in marketing research, academic research, pharmaceutical research, business communications, and broadcast media transcription. Premier Transcription Service provides superior transcripts for a nationwide clientele of large and small corporations, universities, non-profit organizations, media production facilities and publications. The company has a large pool of trained transcriptionists and a proprietary set of guidelines is used to ensure the highest quality and consistency among all transcripts produced. Premier’s file sharing site is SSL-encrypted for maximum file security and meets HIPAA protocols for secure data transfer. Providing Premier transcripts since 1996.
Phone +1 214-520-9550
www.premiertranscription.com
National Service Research
Andrea Thomas, Owner
NSR is a full-service market research and consulting firm providing quantitative (telephone, personal, mail, online) and qualitative research assisting a diverse clientele in the public and private sectors in numerous industry categories nationwide. NSR‘s owner and founder has over 30 years of professional market research experience and is a registered MWBE/SBE/DBE firm.
Phone +1 817-312-3606
www.nationalserviceresearch.com
Focus Pointe Global - Dallas
Marsha Fugitt, VP Operations
