DAY | TIME | RM | PRESENTING COMPANY | Title |
FRI. | 9:00 | 1 | QualSights | Context and confidence: Erasing the line between qual and quant |
FRI. | 9:00 | 2 | Insights in Color | The multicultural researcher gap: Making the research industry more appealing to the research generation of tomorrow |
FRI. | 9:00 | 3 | AYTM | Reaching higher: How research teams are rising to meet the moment |
FRI. | 9:00 | 4 | QRCA | The pluses of post-pandemic qual |
FRI. | 9:45 | 1 | Clorox, Burt's Bees | Burt’s Bees goes to China: Understanding a new market, new consumers and their needs for persona development |
FRI. | 9:45 | 3 | JP Morgan Chase | The pandemic's impact on B2B research: An opportunity for transformation |
FRI. | 9:45 AM | 4 | Aha Online Research Platform | Breaking new ground with live and mobile video |
FRI. | 10:30 AM | 1 | Quest Mindshare | Clean label, clean data and powerful partnerships: Executing rapid emotion research |
FRI. | 10:30 | 2 | InsightsNow | The newness effect: Connecting the dots between implicit emotional impact and behavioral disruption |
FRI. | 10:30 | 3 | Hark Connect | A new approach to global brand transformation |
FRI. | 10:30 | 4 | Reach3 Insights | Keep your COVID customers: How Brunswick is leveraging mobile messaging-based conversational insights to nurture the next wave of brand advocates |
FRI. | 11:15 | 1 | American Family | Impact: Agile research sprints |
FRI. | 11:15 | 2 | BuzzBack Market Research | Designing research for a mobile world |
FRI. | 11:15 | 3 | Zappi | Amplifying creativity: How brands create winning ads – and you can too! |
FRI. | 11:15 | 4 | InnovateMR | Moving at the speed of life: Research in today’s on-demand climate |
FRI. | 1:00 | 1 | Mars Wrigley | Trust me, I’m a futurist – How I harnessed curiosity to imagine a post-pandemic future |
FRI. | 1:00 | 2 | Peapod Digital Labs, RTi Research | Tell me what you want, what you really, really want |
FRI. | 1:00 | 3 |
| Market-driven or driving the market: How to win in a multicultural America |
FRI. | 1:00 | 4 | Forsta | Introducing Forsta: A new force in market research technology |
FRI. | 1:45 | 1 | Knowledgehound | Leveraging SaaS to create an insights-driven organization |
FRI. | 1:45 | 2 | KS&R, Morningstar | The power of buyer personas |
FRI. | 1:45 | 3 | Johnsonville | Linking together the full-circle consumer journey…A sausage odyssey |
FRI. | 2:30 | 1 | Ipsos | From insights to foresight – A panel conversation |
FRI. | 2:30 | 3 | Tyson | What to do when strategic projects go sideways: A playbook for your next challenging project |
FRI. | 2:30 | 4 | Pluralytics | Gen Z is coming. Are you ready? |
FRI. | 3:15 | 1 | Delaware North, MSPA | Who really needs a CX culture? – Curated by MSPA |
FRI. | 3:15 | 2 | Bloomark | Optimizing CPG multipack portfolios |
FRI. | 3:15 | 4 | Icreon | The infinite loop of digital transformation: Using insights to power the customer experience |
THURS. | 9:00 | 1 | ESOMAR | Doing more with less: The ESOMAR Global Survey of Buyers of Insights |
THURS. | 9:00 | 2 | Clear M&C Saatchi | The next consumer change – will you be ready? |
THURS. | 9:00 | 3 | RealityCheck Market Research | What consumer insights can learn from the new age of journalism |
THURS. | 9:00 | 4 | OutSystems | Real-world B2B segmentation |
THURS. | 9:45 | 1 | Ochsner Health | Agile and iterative: Using real-time data to drive virtual visits |
THURS. | 9:45 | 2 | Curion, Ferrara Candy Company | Ferrara’s new claim to fame: An elevated Famous Amos recipe |
THURS. | 9:45 | 3 | Research America | 20 years of sustainability insights: New expectations that impact you and your customers |
THURS. | 9:45 | 4 | Beall Research | The secret ingredient in emotional connection: How brands make people feel about themselves |
THURS. | 10:30 | 1 | Quest Mindshare | Survey LOI and data effects: An ongoing investigation |
THURS. | 10:30 | 2 | Olson Research Group | A creative approach delivers meaningful qualitative results |
THURS. | 10:30 | 3 | Toluna | Know it all with Toluna Start |
THURS. | 10:30 | 4 | Fuel Cycle | The #1 trend in insights: Ignite action with continuous research |
THURS. | 11:15 | 1 | American Family | Impact: Agile research sprints |
THURS. | 11:15 | 2 | Prodege | Supply chain interruptions: How to elevate the shopping experience and maintain consumer loyalty |
THURS. | 11:15 | 3 | Advocate Aurora Health | Accelerating change: How consumers adapted to virtual health during the pandemic – and what’s next |
THURS. | 11:15 | 4 |
| CANCELLED: The evolving landscape of user recruitment for research studies and communities (45-minute session) |
THURS. | 1:00 | 1 | Bustle Digital Group | Welcome to the age of empathy |
THURS. | 1:00 | 2 | Hunter-Miller Group | Black (still) matters in marketing and market research |
THURS. | 1:00 | 3 | Gutcheck | A new era of understanding: Human experience intelligence |
THURS. | 1:00 | 4 | Methodify by Delvinia | MR OS: Why marketing research is ready for its own operating system |
THURS. | 1:45 | 1 | Momentive (formerly SurveyMonkey) | Is “doing good” good business? Measuring the impact of sustainability and social efforts on brand and sales performance |
THURS. | 1:45 | 2 | quantilope | Humanizing insights at scale: The marriage of quant and qual |
THURS. | 1:45 | 3 | Rockwell Automation | Using analytical planning to drive organizational action |
THURS. | 1:45 | 4 | Phoenix Marketing Intl | Creating and measuring impactful communications in a post-pandemic world |
THURS. | 2:30 | 1 | GWI (GlobalWebIndex) | Pandemic paradigm shift: The evolution of the consumer-brand relationship |
THURS. | 2:30 | 2 | C+R Research Services, Inc. | CMI-driven strategy: Intentionality in insights for a successful multicultural and diversity strategy |
THURS. | 2:30 | 3 |
| Normal...for now: Measuring Delta's impact on COVID consumer crisis behaviors |
THURS. | 2:30 | 4 | KS&R Inc. | What's love got to do with it? Measuring emotion with a System 1 vs. System 2 lens |
THURS. | 3:30 | 1 | Protobrand | Accelerate brand growth with behavioral science |
THURS. | 3:30 | 2 | Digsite, Hormel | How Hormel Foods successfully applies jobs-to-be-done to innovation |
THURS. | 3:30 | 3 | Aspen Finn Strategy + Insight | Oh, this is LIT! The world’s largest focus group on edibles |
THURS. | 3:30 | 4 | Suzy | Insights 2021: The gender inclusivity question |
THURS. | 4:15 | 1 | PureSpectrum | Mind the gap: Tracking the five generations to understand implicit attitudes |
THURS. | 4:15 | 2 | Dynata | Clorox’s agile research journey: Where we are in 2021 |
THURS. | 4:15 | 3 | Knowledgehound, Lucy | Strategies to reveal ROI from hidden data |
THURS. | 4:15 | 4 | Susan Fader | Contextual reframing: Why you need to rethink your research assumptions |
THURS. | 5:00 | 1 | Insights Association | Ethics in insights: The future of the codes |
THURS. | 5:00 | 2 | Hi-Cone | Does focusing on your customer make you consumer-centric? |
THURS. | 5:00 | 3 | Premise | Agility unleashed: The crowdsourcing revolution meets market research |
THURS. | 5:00 | 4 | Smart Design | Using creative research methodologies to design valued ecosystem experiences |