Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
| DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
| TUES | 9:00 | 1 | Behaviorally | Revolutionizing insights with the power of artificial intelligence |
| TUES | 9:00 | 2 | McDonald’s | The case for cultivating curiosity |
| TUES | 9:00 | 3 | ResearchScribe | Digestible data: Making research deliverables accessible and understandable |
| TUES | 9:00 | 4 | EyeSee, The Clorox Company | Decoding innovation: 3 key lessons on the testing frontier |
| TUES | 9:45 | 1 | Knit, Condé Nast | Research innovation: How Condé Nast is using AI-powered quant and qual to explore emerging trends among future consumers |
| TUES | 9:45 | 2 | GetWhy | This is how you deploy AI in qual consumer insights |
| TUES | 9:45 | 3 | Canvs AI, Curion | High-Trust AI Case Study: How Curion Generates Critical Insights from Unstructured Feedback |
| TUES | 9:45 | 4 | MaristPoll, Cint | Painting an accurate political picture for a polarizing presidential election: How Marist Poll reaches the right respondents in real time |
| TUES | 10:30 | 1 | E-Tabs, Bellomy Market Research | Automated insight reporting done right |
| TUES | 10:30 | 2 | aha insights technology | How to strategically apply AI to qual data sets for better accuracy |
| TUES | 10:30 | 3 | Toluna, MolsonCoors, Beam Suntory | Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift? |
| TUES | 10:30 | 4 | The Coca-Cola Company, Dig Insights | From [gate] 0 to 100: What’s the benefit of ‘fast’ In 2024? |
| TUES | 11:15 | 1 | Protobrand, Colgate-Palmolive | Uncover category barriers with behavioral science |
| TUES | 11:15 | 2 | The Scotts Miracle-Gro Company, GfK - Â an NIQ Company | Scotts Miracle-Gro's digital activation journey: Unlocking the full potential of segmentation |
| TUES | 11:15 | 3 | dtect | The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing |
| TUES | 11:15 | 4 | Cambri | Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestlé use AI to guide, predict and improve their innovation success |
| TUES | 12:00 | 1 | T-Mobile, ACUPOLL Precision Research | Fueling the T-Mobile Uncarrier growth story with System 1 research |
| TUES | 12:00 | 2 | Carhartt, Fuel Cycle | Propelling your brand to the forefront of retail innovation with concept testing |
| TUES | 12:00 | 3 | Curion, Zaxby's, Johnsonville, BISSELL | Farming verticals for innovative research |
| TUES | 12:00 | 4 | quantilope, Florida's Natural | Better brand health basics with Florida’s Natural: Grow your brand using mental availability |
| TUES | 1:30 | 1 | Burke, Inc., Seed Strategy | Navigating advocacy marketing: Building brand strength with purpose |
| TUES | 1:30 | 2 | Ipsos, Synchrony | The future of shopping with Synchrony and Ipsos |
| TUES | 1:30 | 3 | MARS Snacking, Dragonfly AI | The key to unlocking consumer decision-making |
| TUES | 1:30 | 4 | Rep Data, Qualtrics | Are bots driving your brand love? – Quantifying the effect of fraud in market research |
| TUES | 2:15 | 1 | Shiseido Americas Corporation, Suzy | Creating campaigns for beauty’s biggest brands with Shiseido |
| TUES | 2:15 | 2 | Rubiklab, ATP Canada Software & Services Ltd. | Augmented intelligence: Transforming research with automation |
| TUES | 2:15 | 3 | Warner Bros. Discovery, Rival Group (Rival Tech and Reach3) | Reimagining community: How Warner Bros. Discovery is embracing an agile, mobile-first approach to get high-quality insights, fast |
| TUES | 2:15 | 4 | C+R Research, Johnsonville | Cultural insights and neurological immersion: A recipe for relevance |
| TUES | 3:00 | 1 | Ascribe, Screen Engine ASI | Unlocking the power of AI in coding open-end comments |
| TUES | 3:00 | 2 | Insight Management Academy | Defining an insight team's purpose in an AI-shaped world |
| TUES | 3:00 | 3 | BAMM New York, Walmart | Walmart: Unlocking brand love |
| TUES | 3:00 | 4 | PepsiCo, Woxi | Innovating Innovation: How PepsiCo Makes Agile, Yet Confident Innovation Decisions, Using Always-On Predictive Analytics and Their Preferred Insights solutions. |
| TUES | 4:00 | 1 | SImilarweb | Decoding e-commerce: Navigating consumer behavior and evolving digital experiences with Similarweb |
| TUES | 4:00 | 2 | J P Morgan | End-to-end executive engagement in market research |
| TUES | 4:00 | 3 | Highlight | Applying agile software principles to drive successful (physical) product development |
| TUES | 4:00 | 4 | Verizon | A roadmap to improving accessibility |
| TUES | 4:45 | 1 | Delta Air Lines, Stravito | Ready for takeoff: How Delta is democratizing insights |
| TUES | 4:45 | 2 | Relative Insight, PSB Insights | Run programs, not projects to really make an impact |
| TUES | 4:45 | 3 | Veylinx, General Mills | The supermarket sweep: How General Mills uses behavioral experiments to wow consumers, delight retailers and slay its snacking competition |
| TUES | 4:45 | 4 | Olson Zaltman, MolsonCoors | Walk a country mile (in your customers' boots): Decoding the hidden values of rural Americans |
| WED | 9:00 | 1 | Expedia | In their own words: Why open-ended feedback matters and how to manage it |
| WED | 9:00 | 2 | TRIBE Insights, Inc | Say YES to GenAI! |
| WED | 9:00 | 3 | Electrolux Major Appliances | Fueling Innovation: The Value of Research Partnerships |
| WED | 9:00 | 4 | Inspirient GmbH, Hotspex | Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic |
| WED | 9:45 | 1 | Black Swan Data | A case study in AI-powered social data for product innovation |
| WED | 9:45 | 2 | Insight Management Academy | Improving an insight team's profile to increase its impact |
| WED | 9:45 | 3 | MarketVision Research, American Cancer Society | Using research to improve the Team DetermiNation experience for the American Cancer Society |
| WED | 9:45 | 4 | T-Mobile, ACUPOLL Research | T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech |
| WED | 10:30 | 1 | Datamatics | How AI and CXM helped a retail brand customize product design |
| WED | 10:30 | 2 | BAMM New York | What happens when purpose doesn’t drive business |
| WED | 10:30 | 3 | InsightsNow, INc. | Everyone loves chocolate! Reinventing competitive benchmarking to win the moment |
| WED | 10:30 | 4 | aytm | A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time |
| WED | 11:15 | 1 | NielsenIQ | Innovation vitality: How to launch more enduring products and incremental innovations |
| WED | 11:15 | 2 | Quest Mindshare, Fordis Consulting | Beyond HHI: Redefining consumer households, wealth and purchasing power |
| WED | 11:15 | 3 | buzzback, Land O’Frost (Wellshire, Bistro Favorites, Colamecco), Newell Brands (Coleman, Rubbermaid, Graco, Baby Jogger, Nuk) | Premium vs. value - A cross-category client roundtable |
| WED | 11:15 | 4 | Audacy, Inc. | Audio rituals: How contextually relevant audio advertising drives business results |
| WED | 12:00 | 1 | Hunter-Miller, Inc. | Leading with Black insights |
| WED | 12:00 | 2 | Toluna | Changes in consumer sentiment, confidence and ever-changing spending habits: An exploration of global and regional trends for 2024 |
| WED | 12:00 | 3 | Zappi, McDonald's | Getting a head start: How McDonald’s uses historic data to design its next great product |
| WED | 12:00 | 4 | SightX | From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights |
| WED | 1:30 | 1 | uscellular | Exploring a way to use generative AI for insights |
| WED | 1:30 | 2 | 84.51° | How real humans with real purchases can help close the say-do gap |
| WED | 1:30 | 3 | Ipsos, Kohler, The Kraft Heinz Company | Doing more with less |
| WED | 1:30 | 4 | Zaxby’s | The importance of industry-specific approaches |
| WED | 2:15 | 1 | Fandom | Messaging AI: Understanding and managing perceptions of of AI and ChatGPT in a user-generated content community |
| WED | 2:15 | 2 | Kerry, C+R Research | The food waste imperative |
| WED | 2:15 | 3 | Amazon, First Insights | Unlocking the power of ResearchOps! |
| WED | 2:15 | 4 | Ipsos | How your brand can harness consumption occasions to attract more people, more often and more easily |
| WED | 3:00 | 1 | Universal Destinations and Experiences | We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control |
| WED | 3:00 | 2 | Glassdoor | Leveraging category entry points for enhanced user engagement on Glassdoor |
| WED | 3:00 | 3 | 'I’m in My AI Era' – The evolving role of market research in an AI era | |
| WED | 3:00 | 4 | Ingenium Research | Beyond tacos: Understanding the diverse and dynamic Hispanic population |
| WED | 3:45 | 1 | Edgewell Personal Care | The great unlock with gen AI – next-gen qual research |
| WED | 3:45 | 2 | Chykalophia, The JM Smucker Co | The power of you: Personal branding essentials for success |
| WED | 3:45 | 3 | Mindstate Group | Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge |
| WED | 3:45 | 4 | Semrush | Mapping the buyer's mind: Crafting personas for targeted marketing success (case study) |
