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Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
| DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
| WED | 10:00 | 1 | MMR | Leveraging AI-driven sensory moderation to get closer to consumer moments of truth |
| WED | 10:00 | 2 | Sky, Bayes Price, Session curated by AURA | Moving the ownership from the ‘data point’ to the ‘point of view’ |
| WED | 10:00 | 3 | eBay | How eBay’s 30-day AI challenge turned experimentation into everyday impact |
| WED | 10:00 | 4 | Latana | How to overcome the five biggest challenges in brand tracking |
| WED | 10:00 | 5 | ||
| WED | 10:45 | 1 | Bel Group, Zappi | How Bel Group made DIY research work: Scaling marketer self-serve without sacrificing rigor |
| WED | 10:45 | 2 | quantilope, Deichmann | Finding the right fit for brand health: Deichmann’s shift to a modernized tracking approach |
| WED | 10:45 | 3 | Kantar | Intelligent audiences, better outcomes: Connecting data to drive marketing performance |
| WED | 10:45 | 4 | Insight Management Academy, eBay | Transforming insight at eBay |
| WED | 10:45 | 5 | Market Expertise, Resonant | Insight in the age of AI |
| WED | 11:30 | 1 | L’Oréal, GetWhy | Make insights impossible to ignore: How L’Oréal is exploring new ways to activate human insights through AI-driven storytelling |
| WED | 11:30 | 2 | ENOV, Recollective | Beyond static open-ends: How Enov uses conversational AI in online communities |
| WED | 11:30 | 3 | Cereal Partners Worldwide (Nestlé and General Mills), One Strategy Studio | From overlooked to opportunity: What menopause signals for adult nutrition – a case study with Cereal Partners Worldwide |
| WED | 11:30 | 4 | E-Tabs | The future of product testing: AI-powered testing to automated reporting |
| WED | 11:30 | 5 | Statista | Why AI is a meaningless term (and why that matters for meaningful AI adoption) |
| WED | 12:15 | 1 | Canva, Conveo | The research that didn’t happen: How Canva made iterative creative testing a reality |
| WED | 12:15 | 2 | YouTube, Knit | The confidence business: How YouTube scales judgment in the age of AI |
| WED | 12:15 | 3 | Nailbiter Inc., Ornua | The hidden battleground: Competing in consumer moments |
| WED | 12:15 | 4 | Qualtrics | Synthetic as an insights engine: Driving discovery with quantitative synthetic models |
| WED | 12:15 | 5 | Motives, Anthropic | How Anthropic researches Claude’s marketing: Learnings from running focus groups and AI interviews side by side |
| WED | 1:45 | 1 | Insight Management Academy, Growth Constructors, Sainsbury’s | Turning insight into income: Driving commercial impact in an AI world |
| WED | 1:45 | 2 | Bolt, pladis Global | When AI speaks fluent, who thinks deep? |
| WED | 1:45 | 3 | MDI (Mobile Digital Insights Pty Ltd) | My version, your version and the truth |
| WED | 1:45 | 4 | Yoplait, EyeSee | Winning back the next generation of shoppers: Innovating to drive growth |
| WED | 1:45 | 5 | Forsta | Master your AI era: The map to evolving roles |
| WED | 2:30 | 1 | Lloyds Banking Group | The job is not the job |
| WED | 2:30 | 2 | Warner Bros. Discovery, Rival Technologies and Reach3 Insights | How Warner Bros. Discovery is rethinking audience discovery in the age of AI and hyper-personalization |
| WED | 2:30 | 3 | Shell, Stravito | How Shell built an insights platform people actually use (and kept it that way) |
| WED | 2:30 | 4 | Emotional Logic Ltd | Can AI replace the moderator? What 60 interviews reveal about qual at scale vs. qual at depth |
| WED | 2:30 | 5 | SKIM, E.ON Next | How E.ON Next built meaningful differentiation in a category no one wants to think about |
| WED | 3:15 | 1 | Vue International, Lovebrands, The AA, Session curated by AURA | Aura: Working well together for greater impact |
| WED | 3:15 | 2 | Dig Insights, McCain Foods | Not a crisp, not a chip: How McCain is rewriting snacking rules with VIBES |
| WED | 3:15 | 3 | Space Doctors (part of Human8), Human8 | The fiction of average: Why the gen-pop bubble has burst (and what comes next) |
| WED | 3:15 | 4 | Cambri | How Diageo and Coca-Cola are using AI and point-of-sale data to create winning product concepts |
| WED | 3:15 | 5 | Listen Labs, Sling Money | The end of guessing: How Sling Money uses AI-moderated research to decide with confidence |
| WED | 4:00 | 1 | Radius Insights, Virgin Media O2 | From order-takers to power players: Virgin Media O2’s insights transformation |
| WED | 4:00 | 2 | Aston Martin F1, Potentia Insight | Turbocharging the Aston Martin Aramco F1 team |
| WED | 4:00 | 3 | Tripadvisor | From destinations to belonging: How experiences are redefining travel |
| WED | 4:00 | 4 | CRG Global, Inc. | 360 Futurecasting with content creators and prediction markets: A qual–quant framework to predict category growth and de-risk innovation |
| WED | 4:00 | 5 | Bounce Insights, Pernod Ricard | How Pernod Ricard ditched DIY for an AI-native insights operating system |
| WED | 4:45 | 1 | Reckitt, SightX, Opinium, Rep Data | From data to decisions: Maintaining confidence in modern research |
| WED | 4:45 | 2 | Caplena, Brother | Making every impression count: How Brother cleared reporting jams to listen on all sides of the customer journey |
| WED | 4:45 | 3 | AXA Health | Building insight-driven segmentation for better business decisions |
| WED | 4:45 | 4 | Frog, part of Capgemini Invent, INJ Partners | Reclaim marketing: Unlock clarity from complexity and build competitive edge |
| WED | 4:45 | 5 | Strella | Beyond the survey: What AI-moderated conversations surface that prompts never could |
| THUR | 10:00 | 1 | Insight Management Academy | It’s now or never: Time for insight leaders to shape the future of insight |
| THUR | 10:00 | 2 | Unilever | What gets measured (doesn’t) get done: Why weak signals matter in disruptive innovation |
| THUR | 10:00 | 3 | SuperAwesome | From discovery to devotion: How fandoms develop and stick with Gen Alpha/Z |
| THUR | 10:00 | 4 | Rep Data | Catch the fraudster – if you can! A head-to-head data quality showdown |
| THUR | 10:00 | 5 | GetWhy, eBay | After the insight: How eBay reinvented activation |
| THUR | 10:45 | 1 | Bolt | From the inside out: Why the best brand minds are going agency |
| THUR | 10:45 | 2 | Warner Bros. Discovery | Doomscrolling or deep-diving? The surprising content architecture of Gen Alpha |
| THUR | 10:45 | 3 | BT, Session curated by AURA | MRS client-side AI best practice guidance: What it means for your research team |
| THUR | 10:45 | 4 | Discuss, Mondelēz International | How Mondelez is unlocking always-on consumer intelligence with AI-powered research |
| THUR | 10:45 | 5 | Flutter UK&I, Outset | Scaling insights cross-functionally: A practical playbook for AI-driven research |
| THUR | 11:30 | 1 | GetWhy, Arla | Reframing insights for impact: How Arla is removing the excuses for not listening to consumers with AI-led interviews |
| THUR | 11:30 | 2 | STRAT7 | Inside the innovation sprint: Designing double-digit growth in 3 weeks |
| THUR | 11:30 | 3 | Market Research Society (MRS) | Research on the edge: Fit for the future |
| THUR | 11:30 | 4 | Bilendi | Smarter AI-driven product testing for faster innovation |
| THUR | 11:30 | 5 | DataDiggers Market Research | Trusting the machine: U.K. vs. U.S. on AI and robots |
| THUR | 12:15 | 1 | Conveo | Scaling the human insight advantage with AI ethnographies – ‘Dishwashing Tales’ |
| THUR | 12:15 | 2 | Beano Brain | Coolest brands for Gen Alpha: Who makes the top 100 and why kids choose them |
| THUR | 12:15 | 3 | Mars Snacking | Unlocking value: Mars Snacking’s syndicated data transformation |
| THUR | 12:15 | 4 | Dynata, inca | Nexxt Intelligence | Can AI-assisted chat replace attitudinal scales? |
| THUR | 12:15 | 5 | Cambridge University Press & Assessment | Six years in the making: The journey of how we leverage our internal communities |
| THUR | 1:45 | 1 | Sky | Customer closeness at Sky: Embedding consumer voices in our everyday culture |
| THUR | 1:45 | 2 | FlexMR | Decision-making, rewired: The customer salience advantage |
| THUR | 1:45 | 3 | Whitbread | From outsource to in-house: Lessons from DIY research |
| THUR | 1:45 | 4 | Voxpopme, Experian | From signals to strategy: How research agents are powering smarter business decisions |
| THUR | 1:45 | 5 | Attest | Know it now: Designing research for a world that won’t slow down |
| THUR | 2:30 | 1 | Sage, Insight Management Academy | Transforming insight at Sage |
| THUR | 2:30 | 2 | Essity, Yasna | A better way to support marketing decisions: Solving the organizational bottleneck |
| THUR | 2:30 | 3 | ImpactSense, HSBC | The Research Effectiveness Review 2026: Truths, tensions and what needs to change |
| THUR | 2:30 | 4 | Dentsu Internatinal/Carat | Are advertisers missing out on the power of the over-50s? |
| THUR | 2:30 | 5 | Panoplai | How to build and adopt useful digital twins in a world of AI slop |
| THUR | 3:15 | 1 | Virgin Media O2, Curiosuer Insights LTD, Session curated by AURA | Talk it out: The key to better client-agency relationships |
| THUR | 3:15 | 2 | Heineken | Segmenting for growth |
| THUR | 3:15 | 3 | Samworth Brothers | Using demand moments to focus innovation |
| THUR | 3:15 | 4 | ||
| THUR | 3:15 | 5 | Carnival UK | Five examples of gen AI any in-house insight team can apply |