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Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
| DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
| WED | 9:00 | 1 | ImpactSense | Culture: The missing piece in modern brand tracking |
| WED | 9:00 | 2 | BECU (Boeing Employee Credit Union) | The UX research anti-handbook: Rules worth breaking |
| WED | 9:00 | 3 | WovenWorks, Butterball | Heritage meets Gen Z: How consumer insight helped Butterball evolve from holiday icon to relevant brand |
| WED | 9:00 | 4 | Black Swan Data, Mars Petcare | From signal to successful launch: How Mars Petcare predicts future consumer demand |
| WED | 9:45 | 1 | EyeSee, Barilla | Making premium visible: How iterative pack testing strengthened perception and justified price |
| WED | 9:45 | 2 | Weber Blackstone, Rival Technologies and Reach3 Insights | The perfect sear: How Weber Blackstone cooks up ongoing insights through mobile communities and a modern approach to shopper journey |
| WED | 9:45 | 3 | Protobrand, Indeed | Let the consumer subconscious lead marketing decisions: How Indeed uses behavioral insights powered by AI |
| WED | 9:45 | 4 | Beano Brain | Food for thought: Unpacking Gen Alpha and their families' multifaceted relationship with food |
| WED | 10:30 | 1 | Maersk, GetWhy | Make insights impossible to ignore: How Maersk turned human insights into living narratives through AI-driven storytelling |
| WED | 10:30 | 2 | Highlight, The J.M. Smucker Company | The house always wins: Why the environment changes sentiment more than the product itself |
| WED | 10:30 | 3 | Cambri | Concept vs. execution: What really drives new product launch performance? How Launch AI + Instant are doubling rate of sales |
| WED | 10:30 | 4 | Toluna, Warner Bros. Discovery, Newell Brands, Tropicana | Leveraging synthetic personas to unlock new possibilities: A transformation in marketing and product development testing |
| WED | 11:15 | 1 | Zappi, Ferrara Candy Company | From sweet ideas to strong ROI: Building a connected advertising system at Ferrara |
| WED | 11:15 | 2 | C+R Research, Dairy Farmers of America | Beyond the deck: How AI SmartPersonas turned insights into action |
| WED | 11:15 | 3 | Olson Zaltman, MolsonCoors | Fight for your life: How brand friction creates meaning in a seamless world |
| WED | 11:15 | 4 | Hunter-Miller Inc. | The trust business: Why courage and clarity will define the next era of insights |
| WED | 12:00 | 1 | Simporter AI, Newell Brands | Synthetic consumer testing: More accurate than traditional panels? |
| WED | 12:00 | 2 | Conveo, Mars Snacking | Why consumers break up with snacks — and how AI interviews unlock the insights |
| WED | 12:00 | 3 | Ipsos, Whirlpool Corporation, Kimberly-Clark Corporation, Sol De Janeiro | Humans vs. AI: What will win the future of insights? |
| WED | 12:00 | 4 | Neurons, Perdue Farms | Fixing creative judgment at the speed of AI |
| WED | 1:30 | 1 | Nailbiter Inc., L’Oréal | AI and the new decision journey: What’s real vs. what’s hype |
| WED | 1:30 | 2 | E-Tabs, Leger | The automation advantage: Turning time saved into client value |
| WED | 1:30 | 3 | Asana | The User is Us: Breaking the wall between ‘builder’ and ‘user’ |
| WED | 1:30 | 4 | Listen Labs, Solo Brands | How Chubbies turns customer insights into product breakthroughs with Listen |
| WED | 2:15 | 1 | Bolt, Kearney PERLab | Test, learn, act: How Kearney brings real-time consumer insight into strategy |
| WED | 2:15 | 2 | CloudResearch | The 'existential' threat of AI agents to survey research: Understanding the problem and how to solve it |
| WED | 2:15 | 3 | Oxfam America, quantilope | Beyond the brand funnel: Using mental availability insights to drive brand health |
| WED | 2:15 | 4 | Brinker International, YouGov | From consumer signals to social buzz: How Chili’s turns insights into brand momentum |
| WED | 3:00 | 1 | Nestlé R&D North America, Dig Insights | From insight to foresight at Nestlé: Building for future-ready decisions |
| WED | 3:00 | 2 | Bounce Insights, WPP | Evolution over disruption: How WPP is evolving one of the world’s largest studies in the age of AI without disrupting it |
| WED | 3:00 | 3 | SightX | How Pabst Brewing cut tracking costs 80% and ran a record innovation pipeline, with AI as the engine |
| WED | 3:00 | 4 | Generous Brands, Suzy | The analyst every brand wishes they had: How connected intelligence turns research into decisions |
| WED | 4:00 | 1 | dscout, Multilingual Connections | At the intersection of language and research design: Why judgement and partnership matter |
| WED | 4:00 | 2 | T-Mobile, Knit | The AI-native agency model: How T-Mobile is running research that wasn't possible before |
| WED | 4:00 | 3 | Cintas, Decision Analyst | Beyond the boardroom: Navigating the complexity of today’s B2B research |
| WED | 4:00 | 4 | Radius Insights, One Strategy Studio, 84.51° | Strategic insights in hours and days: How Kroger is freshening up the meals-to-go game |
| WED | 4:45 | 1 | Mars Snacking, FlavorWiki | Measuring what matters: Integrating well-being into sensory and consumer research |
| WED | 4:45 | 2 | Rep Data, Gallo | Last call for bad data: The truth or fraud 'drinking' game (St. Patrick’s Day edition) |
| WED | 4:45 | 3 | aytm | From analyst gap to AI advantage: How a CPG insights leader turned resource constraints into strategic gains |
| WED | 4:45 | 4 | PepsiCo, Egg Strategy | Market leadership by market listening: Unlocking portfolio growth through human-centricity |
| THUR | 9:00 | 1 | 40+ Double Dutch Club | Listening as leadership: Building a DIY insights system that drives stakeholder alignment |
| THUR | 9:00 | 2 | Zip Inc | How AI takes customer insights to the next level: From practical workflows to digital twins |
| THUR | 9:00 | 3 | Dairy Max, Midwest Dairy, The Sound HQ | Inside the mind/body of the protein-activated consumer |
| THUR | 9:00 | 4 | Diageo North America | From static brands to cultural ecosystems: What Gen Z expects from alcohol brands now |
| THUR | 9:45 | 1 | Woxi, PepsiCo | Unlocking real portfolio growth through superiority |
| THUR | 9:45 | 2 | buzzback, Newell Brands | Meet Ava: Bubba’s AI marketing agent — turning consumer journey research into interactive AI personas |
| THUR | 9:45 | 3 | Attest | Know it now: Designing research for a world that won’t slow down |
| THUR | 9:45 | 4 | Strella | Beyond the survey: What AI-moderated conversations surface that prompts never could |
| THUR | 10:30 | 1 | KAO Corporation, Brainsuite | From gut feeling to evidence: How Kao expands creative testing without expanding budgets |
| THUR | 10:30 | 2 | University of Texas at Dallas | Beyond the plot: Directing elevated insights — stop following the 'movie trope' and start directing insights that help people win |
| THUR | 10:30 | 3 | Insight Management Academy, MilkPEP, The Insights Exchange (TIEx LLC), GetWhy | PANEL: Rethinking the insights function: How AI is redefining the role of insights in the enterprise |
| THUR | 10:30 | 4 | MMR – Product Hub | From projects to programs: Fixing the hidden flaws in modern product testing |
| THUR | 11:15 | 1 | QuestionPro, Mural | AI-powered insight: How modern teams turn research into strategy |
| THUR | 11:15 | 2 | Indeed, Outset | The new research playbook: How Indeed is rethinking creative testing, naming research and focus groups |
| THUR | 11:15 | 3 | Numerator | The fragile truth beneath our trusted methods |
| THUR | 11:15 | 4 | Escalent, Tremendous | Safeguarding truth in insights: Outsmarting AI fraud in market research |
| THUR | 12:00 | 1 | BAMM | AI in consumer insights: What clients really think (but rarely say) |
| THUR | 12:00 | 2 | Independent Consultant, MarketVision Research | How agency collaboration sharpens brand strategy |
| THUR | 12:00 | 3 | Curion, Blue Yonder, a Curion Company, Perdue Farms, PepsiCo | Breaking through the (food) noise: How Perdue and PepsiCo are navigating the impact of GLP-1s on product development |
| THUR | 12:00 | 4 | Conveo | Scaling the human insight advantage with AI ethnographies – 'Dishwashing Tales' |
| THUR | 1:30 | 1 | Bolt | What is beauty today? Voices and visions from modern America |
| THUR | 1:30 | 2 | Pogo Technologies | Big Arch, Whopper and the viral bite: The 2026 burger wars through verified buyer interviews |
| THUR | 1:30 | 3 | BILL | Meeting the moment: Hacking your way to success |
| THUR | 1:30 | 4 | Insight Management Academy | It's now or never: Time for insight leaders to shape the future of insight |
| THUR | 2:15 | 1 | Forsta | Don’t let leaders say no: Master your own AI era |
| THUR | 2:15 | 2 | Amazon | Accelerating AI innovation: The transformative power of research |
| THUR | 2:15 | 3 | Radio Flyer, Understood.org | Riding the innovation edge: How a surprising 'lead user' inspired Radio Flyer |
| THUR | 2:15 | 4 | Fuel Cycle, Mass General Brigham | From patient voices to strategic decisions: How Mass General Brigham gives patients a seat at the table |
| THUR | 3:00 | 1 | Proactive Worldwide Inc., Synchrony | Managing stakeholder expectations: Aligning on scope, trade-offs and outcomes |
| THUR | 3:00 | 2 | Visa | The rise of agentic AI: Trust, control and the North American consumer |
| THUR | 3:00 | 3 | AbbVie | Elevate your work game: Build an intrapreneur mind-set |
| THUR | 3:00 | 4 | Kimberly-Clark Corporation | Driving incrementality |
| THUR | 3:45 | 2 | Manpower Group, Reputation Leaders Ltd. | Leveraging research to create differentiated thought leadership |
| THUR | 3:45 | 3 | SuperAwesome | From discovery to devotion: How fandoms develop and stick with Gen Alpha/Z |
| THUR | 3:45 | 4 | Insight Management Academy, Kimberly-Clark Corporation, MolsonCoors | PANEL: Resilient insights: Leading research teams through change and constraint |
