While both qualitative and quantitative research are crucial in the marketing research and insights industry, if you need in-depth, targeted insights from consumers, qualitative research may be the way to go. Companies specializing in qualitative research can offer a broad range of services and solutions including in-person and online focus groups, interviews, recruitment databases and more.
If you need customer insight for your product or service, need help developing strategies to grow your business or are looking for digital or traditional qualitative research solutions, these companies have access to the necessary channels to reach relevant audiences for in-depth feedback. Regardless of the field of research you specialize in, these qualitative marketing research experts can offer different but effective ways to gather the valuable insights you need for your next marketing research project.
Founded 1989 | 40 employees
John Mitchell, President and Managing Principal
True innovators know that innovation success hinges on asking the right questions and transforming research into action. For over 30 years, Applied Marketing Science (AMS) has helped product developers and CX professionals uncover customer insights to develop better products and services with voice of the customer research. With roots in the MIT Sloan School of Management, we take pride in utilizing cutting-edge methodologies. Our consultants are well-versed in qualitative methods and experienced in markets with complex value chains and segments. Whether you need top-notch research to inform urgent decisions or want to strengthen your team’s insights capabilities, AMS can help.
Founded 2022 | 3 employees
Jill Miller, Co-Founder
Justin Sutton, Co-Founder
Catapult Insights is an outcomes-focused insights and innovation consultancy that uses research as a foundational tool to help brands grow, evolve and future-proof their business. Our mission is to shape tomorrow through the voices of today and that starts with understanding people at their core – their needs, motivations and behaviors and lending a view into the future. We specialize in custom qualitative approaches to form deep, empathetic insights and deliverables that contextualize business needs in human experiences. Special areas of focus include brand, product development, category and target market understanding and consumer journey.
Founded 2000 l 500+ worldwide employees
Annie McDannald, Global Vice President, Marketing Research Services
Cut your report-writing time by 80%. Quillit ai™ is an AI report-generating tool for qualitative marketing researchers. Jump start your client report with first-draft summaries and answers to your specific queries and enhance them with your own insights. Quillit ai™ works on video or audio files and transcriptions. HIPAA-, GDPR- and SOC 2-compliant. Our 20 years of global experience in facilitating over a million IDIs and focus groups enables us to bring you an AI solution that is designed for your specific needs. At Civicom® Marketing Research Services, your project success is our No. 1 priority.
Founded 1978 | 150 employees
Bonnie Janzen, Executive Vice President
Felicia Rogers, Executive Vice President
Qualitative research uses a flexible, powerful set of techniques to reveal consumers’ motivations, attitudes, perceptions, beliefs and values. Decision Analyst is a global marketing research and analytical consulting firm with more than 45 years of experience in qualitative research and consulting. Its moderators have conducted thousands of qualitative interviews across hundreds of industries and product categories. Services include traditional focus groups and depth interviews, video interviews, large-scale qualitative, online bulletin board groups and interviews, online and traditional ethnographic services, shop-alongs, usability, video diaries and in-vehicle video. Decision Analyst recommends the qualitative techniques best suited to achieve your research objectives. It’s all about thinking, objectivity, perspective and analytic insight, so that qualitative data can be translated into sound strategic recommendations. Decision Analyst’s strengths in statistics, modeling and optimization provide the foundation to address your complex business and strategy issues.
Founded 1994 | 6-8 employees
Amy E. Boren, President
Decision Point Marketing and Research specializes in digital qualitative research using artificial intelligence, social media and a nationally curated database of 40K consumer, “real person” and B2B respondents. Accomplished and results-driven Amy Boren, president, is a marketing research leader committed to maximizing project efficacy by utilizing creative methodologies to secure cooperation in our studies. DPC competency also spans into the qualitative realm of research where we conduct interviews, focus groups and observations to understand patterns within the circumstances expressed in the field. Contact us today to learn how consumer research can be stealthy, efficient and organic, which provides what you need to make strategic decisions!
Paul Chesterman, Partner
EthOS is an innovative qualitative research platform that’s revolutionizing the way companies understand customers and their experiences. We empower research teams with advanced tools to capture omnichannel touchpoints, providing real-time insights into ever-changing needs, attitudes and behaviors. Immerse yourself in the lives of your customers through in-the-moment videos, pictures and screen recordings, then leverage AI to unearth rich, real-world insights. You have the flexibility to recruit from your own networks or our extensive participant pool, ensuring you pinpoint your exact target audience. Boost your customer empathy and qualitative research efficiency with EthOS.
Founded 2020 | 10 employees
Jessica Dogali, Founder and CEO
Evolving Insights, located in northern N.J., specializes in nationwide qualitative and quantitative research, both in-person and online, project management, screener design and project moderation. Our seasoned recruiting team excels in focus group recruitment, product testing, shop-alongs, ethnographies and more. Seamlessly tailored to your needs, our services are your compass to informed decision and market dominance. With a knack for finding the perfect participants and a strong commitment to your success, we deliver actionable insights that fuel growth. Choose Evolving Insights to elevate your market understanding and unlock invaluable consumer insights.
Founded 1980 | 400 employees
Steve Raebel, President
Let us support you! We know what you need. Our specialties include medical, CX/UX, taste tests and sensory research, B2B, mock jury, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management and our commitment to hospitality and solutions-driven partnership is at the core of everything we do. When you choose Fieldwork, rest assured that customer service will seamlessly blend into the background while we handle the details and create the perfect environment for your next research project. Focus on the research. We’ll do the rest!
Founded 2007 | 125 employees
Eran Gilad, CEO
Fuel Cycle unleashes the power of decision intelligence for legendary brands. We achieve this by enabling brands to rapidly capture and act on the mission-critical insights required to launch new products, acquire customers and gain market share. Our technology enables decision-makers to maintain constant connections with their customers, prospects and users to uncover real-world actionable intelligence and insights. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, the Fuel Cycle Research Engine powers product innovation, brand evolution and enhanced user experience.
Founded 2008 | 50 employees
Mayank Bhanushali, Founder and Managing Director
Global Survey is your top choice of solutions partner for end-to-end project management needs. We augment your research operations by making available top-of-the-line infrastructure setup, proven processes and highly trained personnel for every stage of the operational life cycle of a research study. Under this engagement model, you keep control over the client interaction and overall management, while we help move the project successfully from survey scripting and data analytics, to reporting and visualization. Engaging with us at Global Survey for our end-to-end project management capabilities provides multiple business benefits. You can apply economies of scale and execute a bigger volume of projects without the need to hire and maintain costly human capital in-house.
Phone +91-740322 0322
Bruce Tincknell, Managing Director
Quality research at budget-friendly costs! For 30+ years clients have rated JTF’s QUALITATIVE methods as the No. 1 in cutting-edge tools providing rich insights. Our proprietary Qual-Quant™ method is a unique process that provides actionable results. QUAL-QUANT™ leverages the best of qual and quant techniques to better assess a product/service’s hidden advantages. It’s used in both B2C and B2B environments to uncover customers’ motivating actions, behaviors and decision-making. Our tool kit uses an array of online, tech-savvy methods taken from both qual and quant that blend together to provide the most robust insights. JTF is your “go-to partner” for high-quality qualitative. Your research investment leads to optimal business strategies, achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are aligned with customer expectations! WE LISTEN TO YOU! Call today for a no-obligation consultation or e-mail firstname.lastname@example.org. Testimonials: www.justthefacts.com/testimonials-x-30
Key Lime Interactive
Eugenio Santiago, President
Key Lime Interactive (KLI) is a customer experience (CX) and user experience (UX) strategy and research services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product or service.
Founded 1984 | 250 employees
Brett Watkins, CEO
L&E Research provides nationwide recruiting, advanced technology and industry-leading client service to unlock powerful business insights. That’s why L&E Research is 99% client recommended. True insight is the result of asking the right questions with the right people. On-site, off-site or online...we utilize the best talent and technology to make the best connections with our clients and our community, to deliver proven superior qualitative research. As experts in qualitative research recruitment, we know that finding the right people to talk to is key to a successful project. L&E Research recruits the best respondents and provides a safe and confidential environment to enable a valuable exchange. Contact us today to learn about our qualitative and quantitative recruiting capabilities.
Founded 2000 | 600 employees
Mohit Gour, President, Market Xcel, USA
Elevate your research with Market Xcel! Market Xcel has pioneered excellence in market research, insights and technology empowering 700 customers for over 22 years. Our in-house global qualitative research experts and cutting-edge tools and methodologies ensure top-tier global research, be it online or in-person. From in-person focus groups to in-depth interviews, digital diaries, CLT and IHUT, we cover it all. Our diverse respondent pool spans consumers, HCPS, patients, caregivers and various B2B audiences, guaranteeing comprehensive insights. Choose from our tailored services: custom recruitment, translations to native languages, in-country moderation, simultaneous translations for non-English markets and English transcripts or reports. If you are on the lookout for a trusted global research partner, contact us at email@example.com.
Phone 1-757- 343-3258
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment and data collection for their consumer, health care, business-to-business and technology projects. Specializing in all methodologies and audiences, we can host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National LLP have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 3.5 million consumers, 500,000+ B2B executives/professionals, 500,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use tests and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “national” recruiting experts!
Founded 2017 | 20+ employees
Jim Whaley, CEO
It’s a great day for discovering why…We believe in expanding opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. You get fast, reliable answers for insightful decisions with OvationMR. Significantly improve your online research success with dependable survey data from B2B and consumer audiences. OvationMR services cover sampling, programming and hosting, translations and design and analysis for brand tracking studies, market segmentations, conjoint analysis, awareness and usage studies, customer experience, concept testing and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer survey audience sampling and supporting research services globally. Contact us today at: firstname.lastname@example.org.
Founded 2011 | 100 employees
Alfred Jay, CEO
Recollective created the industry’s best qualitative research platform to help researchers bring brands and customers together to win as one. With the most flexible and complete set of tools at their fingertips, researchers can easily bring any methodology to life and get projects into field faster than ever before. Recollective’s platform facilitates the entire online research process, including participant screening and onboarding, qualitative and quantitative activity-based research, socialization, analysis and reporting. For over a decade, market research agencies and brands across the globe discover how to research happy with Recollective.
Phone 1-613-230-3808 x237
Founded 2009 | 32 employees
Josh Dyszel, CEO
Kristin Ameruoso, Vice President of Qualitative Research
We’ve got your back! Everything we do at Recruit and Field (R+F) ensures that you (agency and market research users) can confidently deliver quality results that meet the project’s insights objectives. What sets R+F apart is our team’s creativity and agility; the ability to analyze each project, identify and communicate barriers to success and react quickly to changing needs. From your initial briefing call, real-time, reliable and dependable communications with clients are the basis for all our services. We welcome inquiries and bids (email@example.com) for consumer, B2B and health care projects. R+F is a nationwide qualitative recruiter comfortable and creative in using traditional and digital methods.
Founded 1966 | 1,400 employees
Isaac Rogers, President
Sago, formerly Schlesinger Group, is the global research and data partner that connects human answers to business questions. Uncover deeper insights into your target audience with our broad range of digital and traditional qualitative solutions and world-class facilities. Sago delivers intelligent recruitment, service excellence and unmatched data quality and security. No matter the approach, Sago can support you in achieving compelling insights that drive understanding and bolder decisions.
Founded 2019 | 8 employees
Ben Jenkins and Alexander Kane, Co-Founders
Sympler puts powerful human understanding back within reach of brand and marketing professionals, enabling strategists, brand managers and insights teams to excavate unlikely emotional truths without traditional qual’s high costs and timelines. Unlike other methods that flatten emotion, Sympler’s conversational system cajoles the many-sided human to show up, tapping their subconscious fears and desires with play, projection and reflection. We can do this because we chat in the private, intimate spaces of chat messaging. As the chosen insights engine for many of the world’s top brands and agencies like NBC, Mars, Wieden+Kennedy, Anomaly, Grey, VCCP, Chemistry and TBWA, our clients benefit from smart ethnographic understanding (carried out by trained strategists), driving fundamental business decisions from the launch of a new product, brand or creative solution to brand value and social awareness.
Founded 2009 | <100 employees
Piyush Khurana, Director
Track Opinion has been a qualitative research partner for over 10 years. With vast industry knowledge and a global panel of 4.5 million active participants, we delve into your target market, extracting vital insights for informed decisions and business growth. Our ISO 27001, GDPR and HIPAA certifications reflect our commitment to data security and privacy. Learn in-depth opinions of your audience through complex and elaborate methods like CATI, CAPI, FGDs, IDIs and diary studies. We have a team of experts specializing in questionnaire development, data analysis and reporting. Our moderator, with over five years of experience, possesses skills across multiple industries and handles global CATI recruitment. From the dynamic realms of B2B to the ever-evolving landscape of B2C, we pride ourselves on offering a diverse range of services including specialized health care research. What truly sets us apart from the competition is our unwavering commitment to delivering reliable results at prices that are competitive.