SPECIAL ADVERTISING SECTION
Business needs have changed remarkably since the start of 2020 and they will likely continue to evolve even after the pandemic has subsided. In order to stay on top of changing demands, it’s more critical than ever for businesses to have an accurate understanding of their business needs.
The following companies can help. With high-quality insights and offerings ranging from full-service to DIY, working in industries from health care to IT to CPG, these companies are equipped to help accelerate your research.
Adience
Founded 2020
Chris Wells, Managing Director
Adience is the “urge to investigate a topic or solution.” When we established Adience, our “urge” was to investigate what marketing and insights professionals want from their research partners. So, unlike many agencies, we did some research of our own. We listened to what clients were telling us and built an agency that does things a little differently. Specifically, we offer a lot more flexibility and transparency. For example, we let clients get more involved throughout the research process – they can sit in our analysis sessions if they want. Another example – if clients want to do certain stages of the research process in-house, we design a project around their needs, rather than insisting on delivering a project end-to-end.
Phone 1-646-799-5020
Ann Michaels & Associates Ltd.
Founded 1998 | 11 employees
Kathy Doering, CEO
We are a customer experience measurement company working to bring customer service standard insights to B2B companies for over 15 years. We specialize in B2B mystery shopping by using actual business owners. Acting as a normal customer, placing inquiries across all client channels, evaluating timings as well as gathering pricing information and follow-up. Another unique service offering is social media monitoring/research. This program allows us to draw insights around marketing effectiveness, identify audience reach, capture online reviews and identify the best time of day to post in social media. Both programs are effective in competitive intelligence gathering.
Phone 1-800-203-8065
B2B International
Founded 1998 | 140 employees
Julia Doheny, President – North America
B2B International is the largest B2B-focused market research firm. Our client portfolio includes 850 of the world’s largest 1,500 companies and we have conducted 3,500+ B2B research studies spanning a wide range of sectors. We provide the most comprehensive range of full-service B2B research solutions to give your brand a competitive edge, including assessing brand and communications, the customer experience, segmentation, pricing and new product development. Our deep industry experience means we know the best practices in B2B sampling, analytics and benchmarking, as well as how to translate research findings into compelling insights that empower B2B brands to grow. B2B International is in the Dentsu Aegis Network and sits alongside sister agencies Merkle, DWA and gyro. Together, we are the global B2B powerhouse delivering end-to-end integrated solutions.
Phone 1-914-761-1909
Curion
Founded 2017 | 108 employees
Sean Bisceglia, CEO
Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer, but why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
Phone 1-224-632-1919
curioninsights.com/certified-moderator-program
Decision Analyst, Inc.
Founded 1978 | 150 employees
Jerry W. Thomas, CEO
Business-to-business research is complex by its very nature. It begins with target audiences and customers who are hard to find and very specialized. The topics and questions are very technical. In addition, the scope is generally global, therefore flexibility and creativity are critical. From innovation services and customer satisfaction research through many types of strategy research, Decision Analyst has a wide array of services to help clients build and sustain winning business models. Decision Analyst is a leader in advanced analytics and mathematical modeling. The firm melds qualitative research, survey research and marketing science to solve complex marketing problems.
Phone 1-817-640-6166
www.decisionanalyst.com/industry/b2bmarketingresearch
ENGINE Insights
Founded 1938 | 1,200 employees
Don Simons, CEO and Linda Shea, EVP, B2B
B2B at ENGINE Insights helps organizations determine the best strategies for sustainable growth – entering new or adjacent markets, innovating products/services/processes and growing existing customer relationships. The goal is to quantify the merits of growth opportunities by addressing these critical questions: how do you size the space and effectively assess the risk; what are the ways to foresee change/disruption and seize opportunities; and how do you anticipate your customers’ next step in their journey? We bring together industry expertise, blended research methods and proven business frameworks to increase success rates and decrease risk. Please use the following link to view a video to find out more about our B2B capabilities: vimeo.com/405828685.
Phone 1-212-633-4567
engine-insights.com/product/b2b
FocusVision
Founded 1994 | 400 employees
Zlatko Vucetic, CEO
Established in 1990, FocusVision offers the market’s most comprehensive suite of experience insights software solutions, including advanced survey, online interview and focus groups and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of customer truth – how they think, feel and act. Trusted by 18 of the top 20 Fortune 100 companies and all of the top 10 health care and CPG companies, FocusVision was honored for its outstanding innovation in customer experience management with a MarTech Breakthrough Award in 2018. Learn more at focusvision.com.
Phone 1-844-712-6777
Fuel Cycle
Founded 2009 | 75 employees
Eran Gilad, CEO
Fuel Cycle is the leading market research and experience management platform for supercharging the relationship between brands and their customers. Through community, panel, progressive profiling, agile research, UX/UI, automations and a partnership exchange of over 35 end-point solutions, Fuel Cycle offers the only all-in-one insights ecosystem for powering innovation across product, brand, customer and employee experiences. Fuel Cycle serves the world’s most customer-centric brands including Google, Hulu, Indeed and more. To take your research to the next level, visit fuelcycle.com.
Geo Strategy Partners
Founded 1992 | 52 employees
Mark Towery, CEO
Geo Strategy Partners specializes in business-to-business and industrial market research and strategy. We are best-suited for difficult and complex projects requiring access to hard-to-reach decision makers, an understanding of technical product applications or complex business models and an analysis of the overall market opportunity and competitive landscape. For manufacturers and B2B service firms, we are the go-to firm for go-to-market strategy. We have a full range of qualitative and quantitative market research capabilities. Our data analytics team is second to none and we utilize only experienced consultants and industry analysts to conduct high-value qualitative interviews. A lot of firms can spell B2B well enough to include it on their website; we live and breathe business and industrial markets all day, every day. Offices in the U.S., Europe, Latin America and Asia.
Phone 1-770-650-8495
InnovateMR
Founded 2014 | 110 employees
Lisa Wilding-Brown, Chief Research Officer
InnovateMR helps connect researchers to a global network of verified B2B professionals, enabling organizations to stay attuned to the marketplace. With over 50 security checks spanning the participant lifecycle, the InnovateMR First Class Panel™ ensures high-quality data you can trust. From IT decision makers to contractors, Innovate’s unique recruitment strategy and extensive firmographic profiling, which aligns to Microsoft’s B2B taxonomy, allows you to reach even the most niche target audiences. B2B market research can be challenging and complex to execute. Partner with the experts at InnovateMR to help make your next project a success.
Phone 1-888-229-6664
Ironwood Insights Group, LLC
Founded 2017 | 40 employees; 5 call centers
Brad Larson, Founder and CEO
Ironwood Insights Group leads the market research industry for consumer research by offering seamless integration of all research methodologies into one point of service. We assist corporate researchers, marketers, marketing research firms and consultants with high-quality data collection and analytic services. Our platforms use the latest technology with cloud-based servers and panel integration for increased production, quality and security. We maintain strict security and confidentiality controls. Services include consultation, questionnaire design, sample sourcing, survey fielding, data processing, analytics and reporting. Qualitative methodologies include traditional and online focus groups, bulletin boards and in-depth interviews. Quantitative methodologies include CATI/CAWI, online surveys and face-to-face interviewing, with international reach through vetted partners. We are dedicated to providing our clients with the best research solutions at reasonable rates. Call or e-mail today for “Insights that provide clarity and drive action.”
Phone 1-801-569-0107
Just The Facts, Inc.
Founded 1994
Bruce Tincknell, Managing Director
Just The Facts Inc. has 30 years of strategic B2B experience (including online capabilities). Our JTF Consulting Group works closely with B2B clients in developing an optimal strategic methodology to achieve results and provide direction. If your current research supplier doesn’t understand the critical nuances of your needs, then their low-price research is strategically costly. Conducting quality B2B research means having a strategic partner to effectively guide and manage your important assignments. Whether it’s focus groups, interviews, surveys or market intelligence, JTF has proven expertise in effectively implementing B2B research. We have extensive experience in win-loss, VOC studies, decision-making, new products, competitive and market assessment. Every engagement provides in-depth analysis and insightful reporting. Contact JTF for the highest quality B2B research. Let’s discuss your specific needs and ensure your B2B initiatives are ready for market.
Phone 1-847-506-0033
Testimonials www.justthefacts.com/testimonials-x-30
The MSR Group
Founded 1994 | 165 employees
Don Beck, Ph.D., CEO
The MSR Group is a full-service research firm offering complete consumer and business-to-business research services. The MSR Group specializes in customer experience management, focus groups, brand awareness, advertising and creative testing and mock juries, along with a wide array of custom quantitative and qualitative project offerings. In addition, we can provide you with groundbreaking verbal and facial recognition AI technology to provide real-time CX feedback to managers on customer and employee sentiment – a powerful new tool to improve coaching, training and ensuring business compliance. Specifications: 150-station TCPA-compliant CATI call center, web and IVR surveys, executive interviews and focus groups.
Phone 1-402-392-0755 or 1-800-737-0755
Murray Hill National
Founded 2013 | 22 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more and we organize more than 100 patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project!
Phone 1-972-707-7645
NextON Services
Founded 2013 | 18 employees
Naim ul Qadar, Founder and CEO
NextON Service’s existence has been driven by the quest for technology-driven research. Since its inception in 2013, NextON has built practices to cater to the fast-changing communication and technology-driven world. NextON’s belief is that clients need a partner who can produce accurate and relevant information and turn it into actionable outcomes. We turn data-driven market research into insights that provide true understanding of people and markets. Our dedicated end-to-end services, which include survey programming, data processing, coding, charting, reporting and more, combine research and analytics focusing on accuracy, security and speed. That’s why so many international companies rely on us to help them spark better connections. This approach has helped NextON build strong relationships with the biggest players in the market research industry.
Phone 1-971-50-941-9689 (UAE);
1-818-453-1793 (U.S.)
OMI (Online Market Intelligence)
Founded 2007 | 100 employees
Dr. Alexander Shashkin, CEO
Online Market Intelligence (OMI) is a leading local provider of online fieldwork in Russia, Ukraine, Belarus and Kazakhstan. We are the first ISO 20252:2019-certified company in the Eastern European region. With OMI online panels you can access over 1 million panelists recruited from a wide variety of local web portals and professional sites. We strictly follow the ESOMAR standards in the area of online research and constantly care for the quality of all our panels. Along with deep consumer profiling, we have specialized panels in Russia; a B2B IT panel to reach IT specialists and entrepreneurs; a physicians panel with access to more than 15,000 M.D.s; and patients panels in Russia and Ukraine with in-depth profiling on various diseases. In addition to classical surveys we conduct online advertising effectiveness studies, Omnibus studies and provide online qualitative research support. Contact us via rfp@omirussia.ru.
Phone +7-495-660-9415
Opinions 4 Good (Op4G)
Founded 2010 | 30 employees
Frank Nappo, CEO and Frank Hayden, COO
Op4G is a premier data collection company with unique recruitment methods and best-in-class programming services. We work in conjunction with nonprofit partners and trade associations to find hard-to-reach audiences for participation in our clients’ surveys. Our unique approach to recruiting yields a highly engaged group of people who, as respondents, are dedicated to helping our market research clients fulfill their information needs. Clients’ incentive funds have allowed panel members to donate nearly half a million dollars to nonprofits worldwide. Op4G is your trusted partner for everything from difficult recruits to everyday consumers. Op4G is headquartered in Portsmouth, N.H., and operates globally.
Phone 1-603-766-5858
OvationMR
Founded 2017
Jim Whaley, CEO
Fast, Reliable Answers for Insightful Research®: Where researchers find high-quality data from global B2B and consumer online survey audiences to significantly improve study success rates. “Our mission is to expand opportunities for researchers to do the work they believe in and can stand behind, for their company, their community and their cause.” We conduct tracking studies, segmentations studies, conjoint studies, awareness and usage studies, customer experience, political polling and much more. Our clients are independent research practitioners, consulting organizations, pollsters, global market research companies, nonprofits, NGOs and global brands. We provide sampling and supporting research services in every region of the world. You can contact us today at info@ovationmr.com.
Phone 1-212-653-8750
Quest Mindshare
Founded 2003 | 90 employees
Greg Matheson, Managing Partner and Joe Farrell, Managing Partner
Quest Mindshare is one of the largest providers of international B2B and B2C research with online panels that span the globe. Our experienced research team has “seen it all” when it comes to devising sample and data collection strategies to deliver on your hard-to-reach audiences – whether it’s IT or financial decision makers, web developers, small business owners, moms or geo-targeted music rating surveys. Quest leads the battle against fraud and cyberattacks with the industry’s premier security tool, Quest DETECT™, regarded as the most effective sample security technology on the market. Quest’s goal and commitment is to continue to be a trusted source of quality sample and data collection services.
Phone 1-416-860-0404
ReRez
Founded 2002 | 10 employees
Debbie Peternana, CEO
We simplify the difficult. Online panel specialist and methodology consultants specializing in quantitative studies. Using our patent pending StartZONE technology, we can aggregate two to 100 partners, tracking, deduping and reporting. We can reach the most difficult audiences from pig farmers in Brazil to financial analysts with AUM levels of more than $100 million. Use us for the easy projects as well! More than 50 million panelists worldwide and custom-built databases – low IR, decision makers, financial analysts and investors, IT, C-level, physicians, patients (hemophilia, cystic fibrosis, diabetes) and Hispanics, with over 400 segmentation variables. Fast turnaround, flexible pricing and accountability to do what we say we are going to do. Send us a bid and experience our unique solutions and outside-the-box thinking. If we can’t do it, it cannot be done!
1-972-795-8525
SurveyMonkey
Founded in 1999 | 1,300+ employees
Zander Lurie, CEO
SurveyMonkey Market Research Solutions makes it easy for anyone to collect quality data from business professionals and decision makers, fast. Our global online panel, SurveyMonkey Audience, offers instant access to 80 million people in over 100 countries. You can find the professionals you need to reach with pre-profiled targeting options (e.g., IT decision makers) or custom screening questions. Audience is fully automated so you can instantly check project feasibility, get a cost estimate and launch your research study with one click. SurveyMonkey Audience B2B panel is integrated into our flexible surveys and new Expert Solutions for concept and creative testing that generate AI-powered insights and presentation-ready reports for you. We also offer light research services to help you scale your B2B research program. Contact us to learn more or to get a demo of our solutions.
E-mail marketresearch@surveymonkey.com
www.surveymonkey.com/market-research
Symmetric, a Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President
Symmetric operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. Symmetric also operates American Consumer Opinion®, a worldwide panel of over 7 million consumers. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for both qualitative (focus groups, depth interviews and ethnographies) and quantitative projects. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.
Phone 1-817-649-5243
www.symmetricsampling.com/panels
Telepoll Market Research
Founded 1990 | 75 employees
Christine Schmakies, Director of Operations
Dial It Up! Telepoll Market Research is a dedicated 60-station telephone data collection firm. With 30 years of experience, our proven and proprietary data collection methods are second to none. We’ve managed virtually every type of research. Telepoll’s satisfied clients include financial services and retail companies, marketing and brand management firms, groups, associations, political parties and governments. From customer satisfaction to challenging C-level studies, Telepoll tailors itself to each and every client and their respective campaigns and delivers even on the most complex and unique projects. Telepoll proactively manages and delivers projects with quality and precise data.
Phone 1-416-977-0608 ext. 222