Attitude and usage research can help you better understand your target audience. It is important to learn how, when and where products are used as well as how consumers feel about your offerings. 

Forming a stronger relationship with consumers can lead to better predictions of their current and future needs and wants. These seven companies conduct studies that will help you better gauge consumer product usage, attitudes and behaviors. 

Decision Analyst logo.Decision Analyst

Founded 1978 | 150 employees

Bonnie Janzen, EVP

Felicia Rogers, EVP

Decision Analyst EVPs Bonnie Janzen and Felicia Rogers.Decision Analyst is a recognized leader in awareness, trial and usage (ATU) studies. Our staff operates in North America, Europe, Latin America and Asia, and we have conducted thousands of ATU studies on durable goods, non-durable goods and services over the past four decades. Our researchers meld in-depth qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve complex marketing and strategy issues. Decision Analyst also specializes in tracking research, product testing, advertising research, strategy research, branding optimization, virtual shelf sets and package testing, brand-name research and pricing studies. We focus on consumer packaged goods, pharmaceuticals, medical devices, online retailing and traditional retail, technology, food service and restaurants, financial services and the automotive industry. Our researchers can recommend the quantitative or qualitative technique best suited to your research needs. 

Phone 1-817-640-6166 

Evaluative Criteria logo.

Evaluative Criteria, Inc.

Founded 1973 | 20 Employees

Jason Steeg, President

Patty Bien, Executive Vice President

Evaluative Criteria collage image with post it notes, a hand holding a lightbulb and a magnifying glass on charts.Evaluative Criteria Inc. (ECI) is a full-service research partner staffed by senior engagement partners steeped in category and competitive knowledge focused on understanding your short- and long-term business objectives. We utilize collaborative thought leadership and a highly communicative partnership to develop an inventive research design that provides insights necessary for driving decisions. Staffed by experts in specific business sectors as well as research design practice areas, we provide clients with a best-in-class experience and deliver strategic insights for innovation, brand and marketing teams. ECI’s capabilities include executing research both in-person and online and range from small to large engagements. ECI is a CRG Global company.

Phone 1-914-631-1019

Fieldwork logo.Fieldwork

Founded 1980 | 250+ employees

Steve Raebel, President

Fieldwork front office space. Our specialties include B2B, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest.

Phone 1-800-863-4353

Ironwood Insights logo.Ironwood Insights Group, LLC

Founded 2017 | 300 employees

Brian Cash, VP Research Services

Ironwood Insights Brian Cash, VP, research services.Ironwood Insights offers expert-level consultation and execution across a full-spectrum of insights services, including forward-thinking designs, industry-leading data collection services and leading-edge analytical frameworks. Ironwood’s strategic approach to attitude and usage research focuses on uncovering and monitoring the key dynamics that impact markets and drive product usage over time. Our emphasis is on helping clients stay ahead of buyer behaviors and product usage habits, competitive activity and brand attitudes that will drive consideration, purchase and loyalty. We balance proven methodological rigor with a flexible approach to informational content to ensure that your market and product strategies are optimized, now and in the future. Contact us to learn more about how Ironwood provides clients with actionable, durable business insights that create a lasting competitive advantage.

Phone 1-602-661-0807 x2110

Mindspot Smarter Business logo.Mindspot Research 

Founded 2006 | 10 Employees 

Jeanne Campbell, Managing Director 

Mindset Research Managing Director Jeanne Campbell.Mindspot designs attitude and usage marketing research (A&Us) to capture and quantify attitudes, perceptions and beliefs. Mindspot will help you understand actual product usage, frequency and where your product or service is positioned in relationship to the competitor’s products or services. Mindspot collects consumer opinions on products, companies or ideas and uncovers what services and products customers use, purchase and patronize. The team at Mindspot are known for specializing in A&Us for both business-to-business and consumers and obtaining the most reliable foresights, insights and results. 

Phone 1-407-730-4603

OvationMR logoOvationMR

Founded 2017 | 20+ Employees

Jim Whaley, CEO

OvationMR group photo.It’s a great day for discovering why…you get fast, reliable answers for insightful decisions with OvationMR. Significantly improve your online research success with dependable survey data from B2B and consumer audiences. Our mission: Expand opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. OvationMR services cover sampling, programming and hosting, translations and design and analysis for brand tracking studies, market segmentations, conjoint analysis, awareness and usage studies, customer experience, concept testing and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer survey audience sampling and supporting research services globally. Contact us today at:

Phone 1-212-653-8750

Toluna logo.Toluna

Founded 2000 | 1,700 employees

Frédéric-Charles Petit, CEO

Toluna CEO Frederic-Charles Petit.Toluna delivers real-time insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now. Toluna Start is the intelligent insights platform that helps you instantly answer your business questions. With a single log-in, you can conduct quantitative and qualitative research – either through automated and self-service solutions or custom research programs built with the help of research and service experts – and reach respondents from our panel of over 40 million consumers in 70+ markets. With every research capability at your fingertips and vetted respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Phone 1-203-834-8585