Attitude and usage research can help you better understand your target audience. It is important to learn how, when and where products are used as well as how consumers feel about your offerings.
Forming a stronger relationship with consumers can lead to better predictions of their current and future needs and wants. These seven companies conduct studies that will help you better gauge consumer product usage, attitudes and behaviors.
Founded 1978 | 150 employees
Bonnie Janzen, EVP
Felicia Rogers, EVP
Decision Analyst is a recognized leader in awareness, trial and usage (ATU) studies. Our staff operates in North America, Europe, Latin America and Asia, and we have conducted thousands of ATU studies on durable goods, non-durable goods and services over the past four decades. Our researchers meld in-depth qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve complex marketing and strategy issues. Decision Analyst also specializes in tracking research, product testing, advertising research, strategy research, branding optimization, virtual shelf sets and package testing, brand-name research and pricing studies. We focus on consumer packaged goods, pharmaceuticals, medical devices, online retailing and traditional retail, technology, food service and restaurants, financial services and the automotive industry. Our researchers can recommend the quantitative or qualitative technique best suited to your research needs.
Founded 1973 | 20 Employees
Jason Steeg, President
Patty Bien, Executive Vice President
Evaluative Criteria Inc. (ECI) is a full-service research partner staffed by senior engagement partners steeped in category and competitive knowledge focused on understanding your short- and long-term business obje...