Social media can be a valuable tool for marketing research, providing a way to study consumer opinions, thoughts and commentary. Social media plays a big role in consumers’ everyday lives. Consumers are able to be more personal on social platforms, providing researchers with opinions, thoughts and comments that can give valuable insight. Social media sites provide a way for consumers to directly interact with brands and companies, showing firsthand how consumers feel about their products and services. Social profiles often include valuable information on a consumer’s demographic, providing researchers with insight into the types of consumers using a company or brand’s products and services. This information, along with the ability to see and study consumer opinions and comments on products and services, provides insights that can help brands and companies maximize their social media presence, improving brand strategy and image. Consider these social media research companies for your next research project.
Ann Michaels & Associates: Social Media Management
Founded 1998
Marianne Hynd, VP of Operations
What is your social media story? How does your company look online? Since 2007, Ann Michaels has been monitoring, marketing and researching social media for our clients. We save our customers time and money by optimizing their social platforms. Social media research is now a valuable tool to be included in any research study or project. By viewing an individual’s social sites, you can really learn a lot about a person. They are most genuine when not responding directly to a company and simply engaging with friends, family members and coworkers online. It is like one big online focus group.
Phone 866-703-8238
www.socialmediamanagement.net and www.e-chatter.net
Ascribe
Founded 1999 | 60 employees
Rick Kieser, CEO
Ascribe takes the time and trouble out of verbatim analysis for the world’s top research firms and brands across 57 countries. Each year, Ascribe processes data from more than 100 million survey completes and analyzes more than 300 million open-ended customer comments from across channels, including survey platforms, social media, Excel files and more, regardless of language. Balancing the precision of insight generation with automation, Ascribe’s flexible, comprehensive SaaS-based technologies gather and instantaneously analyze customer or employee feedback to enable real-world problem solving and reveal valuable opportunities. To learn more or request a demo, please visit goascribe.com.
Phone 513-241-9112 ext. 55
www.goascribe.com
DigitalMR Ltd.
Founded 2010 | 15 employees
Michalis Michael, CEO
DigitalMR is a high-tech company with focus on market research and customer insights, with two proprietary solutions: listening247 (high precision social listening and analytics); and communities247 (DIY private online communities). Our mission is to help companies make better, affordable products and services that in turn help improve people’s quality of life. Our capabilities are a result of years of partially government funded R&D in text analytics for sentiment and topics analysis, emotion detection and scoring and cutting-edge automated image theme analysis using deep learning (the Magic Captioner). We work with blue-chip multinationals such as Diageo, SABMiller, Nielsen and more.
Phone +44 (0)20 3176 6800
goo.gl/5RZGrx
Discovery Research Group
Founded 1986 | 210 employees
Chauncy Bjork, Vice President of Analytics and Technology
Discovery Research Group has created a unique, leading-edge approach to social media research. Our proprietary platform brings in data from across the Web and transforms it into useful insights through text analysis models, machine learning and curated information. DRG delivers a deeper understanding of customer opinions and market trends by tailoring the data collection and analysis to specific topics and conversations. This unique approach finds the right fit for both large and small organizations to better understand their position with customers and the market. In addition, our customized dashboards put all of that valuable information right at your fingertips!
Phone 800-678-3748
www.discoveryresearchgroup.com
Localspeak
Founded 2003
Candida McCollam, CEO
Localspeak is a multicultural social media intelligence firm, specializing in global social media intelligence and analytics – in 43 native languages. Leveraging the NetBase enterprise global social insights platform, Localspeak supports brand proactivity and global competitiveness, delivering mega- and micro-trend analytics. Using NLP (natural language processing), Localspeak delivers custom industry native-language social discovery and analytics – international competitive brand audits, campaign analysis, innovation insights, consumer behavior, emotion, sentiment and trend analysis. Tactical social analytics validate and refine marketing campaigns. Our native-language linguists and analysts enrich culturally authentic market social insights and data analysis, enhancing brand research and equity tracking outcomes.
Phone 917-226-9845
www.localspeak.com
Visit Social Media Research for a complete list of companies offering these services.