Editor’s note: Gimhani Gunasinghe is head of marketing and communications at London School of Marketing. This is an edited version of a post that originally appeared here under the title, “Start your career with a winning interview.”
Every career starts with an interview. And while it may only last for an hour, it could become the deciding moment in your marketing future. First impressions make a world of difference, so we offer top tips to help you get over your first major career hurdle.
Be prepared
A little research goes a long way. Don’t wait to be questioned on your knowledge of the company you are interviewing with. Drawing links to the company in each answer you make will impress your prospective employer, proving you have looked into their company and carefully considered the position you are applying for.
Be courteous
Candidates are often prepared to show their best face to the interviewer, without considering that they are making an impression as soon as they walk into the building. Interviewers know that individuals are more likely to show their true selves before and after the interview, so be courteous to everyone you meet. After all, if all goes well, these could be your future colleagues.
Be confident
It is easy to get carried away with the fact that you need to impress your interviewer. While confidence is good, remember that boasting is not an attractive trait. Keep in mind the true extent of your achievements, and be realistic about the positives you can demonstrate without exaggeration. Also remember one of the most frequently asked questions in interviews: “What are your weaknesses?” Come prepared with an answer that shows your human side without compromising your ability to do the job.
Be professional
Your appearance speaks long before you do. Aside from maintaining good personal hygiene, be sure to dress professionally. Different companies have different attitudes towards attire: some prefer a laid back approach, while others are more formal. The research you have conducted into the company culture should indicate the appropriate style you choose for your interview. If you are uncertain, err on the side of formality.
Be inquisitive
At the end of the interview, you will usually be asked if you have any questions. This helps the interviewer to assess where your priorities lie. If your first concern is about holidays or salary schemes, you may give the wrong impression. You should ask at least one question regarding the work associated with the role, before asking about anything else. Also limit the number of questions you ask, and consider the manner in which you ask them. Show interest, but do not interrogate.
Be prompt
Punctuality matters. If you arrive late, it shows a lack of respect for the company and its employees. It also indicates that you are not able to meet deadlines on time. In order to prove that you value the time that has been set aside for you, aim to be five minutes early, ten at most. Make sure you know in advance where the interview is being held and account for traffic.
Be willing
A new role means there will be new things to learn. It is always important to demonstrate that you are keen to do so. Even if your competitors are more experienced, you can make a strong case for yourself by showing your willingness to learn and adapt. For example, if you are enrolled or are hoping to enroll in a CIM qualification, mention this. Your commitment to your education is sure to make a good impression.
Be calm
It’s normal to be nervous. The trick to controlling your nerves lies in proper preparation. Find out as much as you can about the interview process to familiarize yourself with it. Write down possible questions the company might ask and consider how you might answer them. This will be much easier if you know someone working in a similar role, or at a similar company. Your friends and fellow students may be going through a similar experience, so share notes with them.
Be observant
While at the interview, observe the company environment. If all goes well, you will receive a job offer, so pay attention to the details. If staff seem happy, this suggests a positive company culture. If everyone seems stressed, it could suggest poor management. Simple observations will tell you if this is an organization that you want to work for. After all, this is a two way agreement: you need to want to work for the company as much as they want to employ you.