Editor’s note: Jane Brainbridge is editor at Impact Magazine and Research-live.com. This is an edited excerpt of a piece that originally appeared here under the title, “Purina’s Puppyhood ad most emotive in BrainJuicer’s ranking.
Research agency BrainJuicer has released its 2015 Global FeelMore50 annual list of the world’s best ads with Purina’s online-only video Puppyhood coming out on top.
The ranking is based on BrainJuicer’s ad testing methodology and tests more than 500 of the most acclaimed, viral and award-winning ads with a one- to five-star rating. The higher the rating, the more likely the ad is to create long-term business benefits.
Puppyhood is a gently humorous story of a man bonding with a puppy; it scored exceptionally high on happiness in BrainJuicer’s emotional metrics and the agency said it was the most emotional video it had ever tested for FeelMore50.