Top Articles on Advertising Research | Quirks.com

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Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article Embracing a human-centric future: How AI is transforming tech and shifting priorities Ben Jenkins | September 5, 2023
Article First-, second- and third-party data: What are they and how are they different Liz March | August 25, 2023
Article How to maximize the value of programmatic data through audience segmentation Mario X. Carrasco | August 21, 2023
Article Tips for using Johnson's relative weights analysis Michael Lieberman | August 7, 2023
Article Tips for understanding the post-pandemic traveler Nikhil Jain | July 24, 2023
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023
Sponsored Article Are You Prepared for the Future of Advertising? Quirk's Staff | June 14, 2023
Article Striking a chord: Advertisements resonate differently across audio and video Alister Houghton | May 30, 2023
Sponsored Video eye square Webinar: “Meaningful Attention” Because ROI Matters Jeff Bander | May 24, 2023
Sponsored Article 16 Top Quantitative Research Companies Quirk's Staff | May 1, 2023
Video What'cha Drinkin'? an interview with Michelle Grushko, Twitter Quirk's Staff | May 10, 2023
Article Marketers are reconsidering Twitter. What does this mean for brand safety in digital advertising? Nicole Jones | April 24, 2023
Sponsored Article The Why Behind the Buy – How to Understand Implicit Associations Alex Hall | March 13, 2023