Top Articles on Advertising Research | Quirks.com

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Article Transcreation, not translation: How research helps you avoid ad misinterpretation Martin Oxley | March 20, 2024
Article Five generative AI trends on CMOs’ minds today Steven Millman | March 1, 2024
Article Generative AI is here to stay: Where advertisers are spending their money Nicole Perrin | March 5, 2024
Article Delivering memorable brand experiences in 2024 Ted Bouzakis | February 20, 2024
Article How to measure experiential brand activations Dara St. Louis | February 19, 2024
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Sponsored Article Trends in Consumer Behavior, Loyalty and Audience Research Quirk's Staff | December 6, 2023
Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article Embracing a human-centric future: How AI is transforming tech and shifting priorities Ben Jenkins | September 5, 2023
Article First-, second- and third-party data: What are they and how are they different Liz March | August 25, 2023
Article How to maximize the value of programmatic data through audience segmentation Mario X. Carrasco | August 21, 2023
Article Tips for using Johnson's relative weights analysis Michael Lieberman | August 7, 2023
Article Tips for understanding the post-pandemic traveler Nikhil Jain | July 24, 2023
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023