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Article AI and marketing research: Treating AI as an assistant, not a replacement | November 25, 2024
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Article B2B and health care survey sampling: How to access reliable survey sample | November 6, 2024
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Article How to engage low-tech participants in online qualitative marketing research | November 4, 2024
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Article Values vs. value: How joy can improve a brand's relationship with its consumers | October 29, 2024
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Article Measuring attention: Understanding attention metrics to improve ad effectiveness | October 17, 2024
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Article 5 field management tips: How to efficiently run your qualitative marketing research | September 30, 2024
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Article Seeing through various lenses: The power of diverse perspectives in marketing research | September 19, 2024