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Showing: Research Industry Voices

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Article From curiosity to implementation: Harnessing the power of the metaverse and generative AI in marketing Thomas Peham | April 23, 2024
Article How moderators can address silence in interviews Maxwell Wang | April 18, 2024
Article The importance of play: Can play improve our creativity and mind-set towards AI? Ben Jenkins | April 16, 2024
Article How brands can take advantage of the rise of treat culture Dominique Peters | April 9, 2024
Article How to conduct an effective concept test: The process, methods and benefits Josh White | April 3, 2024
Article How to create and maintain a purpose-driven business Paul Mackman | March 27, 2024
Article Transcreation, not translation: How research helps you avoid ad misinterpretation Martin Oxley | March 20, 2024
Article Segmentation in the pharma industry: How to create resilient strategies Nicola Vyas | March 18, 2024
Article Alone but not lonely: Three things we can learn from Gen Z Katie Gillespie | March 12, 2024
Article Quirk’s Event – Dallas 2024: Four key takeaways for insight pros Paula Catoira | March 8, 2024
Article Planning for the future: How to comply with e-mail regulations Terry Vavra, Douglas Pruden | March 7, 2024
Article Generative AI is here to stay: Where advertisers are spending their money Nicole Perrin | March 5, 2024
Article The Quirk’s Event – Dallas: Five Presentations You Didn't Want to Miss Kevin Karty | March 4, 2024
Article How to cater to a budget-conscious consumer Brittany Hanson | February 29, 2024
Article Engaging Gen Z: Using visual enhancements to improve survey engagement Schumaila Kumar | February 27, 2024