Q&A with Kelsey Saulsbury, J&J Vision

Editor’s note: These are the personal views of Kelsy Saulsbury and do not necessarily reflect the views of her company, J&J Vision. To get more information about this session or the Quirk’s Event - Los Angeles click here.

Most of us like to think we have a great understanding on how to gain, uncover and apply insights. But we also know that continuing to learn new ways to do these things is extremely important. 

That is what Kelsy Saulsbury, associate director of market research and pricing, Johnson & Johnson Vision, will be focusing on in her speaking session at the Quirk’s Event - Los Angeles. Saulsbury will be sharing tips and tricks for improving partners' insight quotient. 

“As insights professionals, I think our biggest value add to our organizations is how we can enable culture change toward being insight- and data-led. Changing the mind-set of an organization has longer lasting power than any single project we might lead or support, yet sometimes we get caught up in the day-to-day project work,” Saulsbury said. “This is a chance for us to step back and think about what steps we can each take in helping our partners increase their insight quotient.” 

Briefly explain what an insight quotient is. 

I think of it as our ability to understand how we can get to insights and our ability to not only uncover them, but also apply them in ways that drive growth for businesses. Although we tend to think that IQ - intelligence quotient - is stable over time, there is some evidence that you can make some improvements. In comparison, when we think about IQ as an insights quotient, there is no doubt that we can all improve our ability to discover insights and apply them to our work. 

In my experience, most of our partners really appreciate suggestions and training on both understanding our current insights and knowing how to go about uncovering new ones. 

Why is an insight quotient important to evaluate?   

As insights professionals, I think we all do this naturally. We are always assessing where the teams we support are in terms of understanding and utilizing insights and data in their work and decision-making. 

Once we know where a team or organization is from a starting point, then we can look for opportunities to help them move to a higher level of understanding and utilization. Taking time to more formally plan out how you are going to help them increase their insight quotient can help accelerate your organization’s ability to be insight-led and insight-inspired.

What is one thing you want the audience to take away from your session? 

I’m passionate about how we as insights professionals can help our partners to not only understand the value of insights but also learn how to uncover them.

I have tried to pack this session full of practical ideas and examples of how we can help our partners increase their insight quotient. I want each person to leave the session with one concrete idea they can take back and implement. That one thing will be different for each person based on the needs of their organization.