Digging a good story: How Gatorade uses analytics to change the game

Editor's note: Gatorade/PepsiCo. re-presented their Quirk's Event – Global Session on Nov. 16, 2022 as part of Wisdom Wednesday. They presented on how to tell a good story using data. 

Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During this session, we will show how we use storytelling to bring analytics to life. We will show multiple case studies on how we took data from various sources and turned it into action that resulted in growth. Along the way you may also learn a little bit about baseball, dinosaurs and the scientific method!

Key takeaways:

  1. Analytics crucial to modern business but can overwhelm action.
  2. Finding the parts that matter is what matters.
  3. Analytics is a storytelling practice as much as a data practice. Unlocking that ability is crucial to actionable recommendations and ultimately brand growths.


  • Douglas Healy, senior director of consumer insights, Gatorade/PepsiCo.
  • Paul Rau, director, consumer insights, Gatorade/PepsiCo.