Getting the Most Out of Your Creative Research

Editor's note: GutCheck gave a webinar discussing creative research on August 17, 2016. Duration 54:12.

With precious little time to get creative right, copy research must deliver actionable and relevant insights. Thoughtful research strategy and design can be the difference between a successful creative execution and a missed opportunity to effectively reach your target audience.

Watch this complementary webinar to explore best practices for an effective copy/creative research strategy and tips on:

  • Research objectives to maximize value.
  • Methodological considerations.
  • Questionnaire/discussion guide design.
  • Relevant audiences.
  • Most effective stimuli.


  • Mitzi Lorentzen, vice president creative development, Millward Brown NA. 
  • Deb Roberts, director of business development, GutCheck.