Drive Value by Fusing Primary Research with Big Data

Editor's note: GutCheck gave a webinar on Dec. 5, 2017 on mixing primary research with big data to drive value. Duration 58:05. 

Join us to learn how both primary market research and real-world data can help you better understand your consumer, positively influence your product development, and make notable improvements in your media effectiveness.

We will demystify terms like “big data” and “machine learning,” all while clearly demonstrating how you can leverage these powerful tools to drive success across your  organization from research to product to media buying. We will help you connect the dots and unlock the power of audience intelligence to drive customer segmentation.

Key takeaways: 

  • How to pair survey data with big data to improve your media effectiveness. 
  • Why audience-first market research is essential to effective customer segmentation. 
  • How a thorough understanding of personality characteristics can transform your brand’s creative and copy to connect with your consumers.


  • Keith Johnson, chief product officer, GutCheck.