How to Break Through and (Re)Connect with Today’s CPG Consumer
Editor's Note: Heart+Mind had a panel discussion on how to reconnect with CPG consumers on June 21, 2019. Duration 57:47.
Understanding and responding to the changing needs of consumers has always been at the core of what we do in the CPG industry.
But today’s always-on, always connected, always searching, getting smaller, never stopping world has created a new dynamic in consumer desire. They not only want more, they expect more out of the CPG brands they choose. Real, lasting benefits. Personalized experiences. An authentic story. Full transparency. Sustainability. They want it all. And they want it all now (as in two-hour delivery).
So how do we attract and (re)connect with consumers in this world of near constant disruption?
Watch a panel of experts from Heart+Mind Strategies as they share their ideas for and experiences with creating meaningful, human connections with today’s CPG consumer. The panel will share their perspectives as well as case studies.
- Understanding how a consumer’s values – the emotional criteria people use to determine importance and give purpose to their decisions – play into the brand and experiences they ultimately choose as their own.
- Today’s consumer is a responsible citizen of the world. So how does a brand or company’s reputation and behavior factor into their brand choices?
- How is decision-making impacted by emotions and high expectations along the customer decision-making journey in the CPG landscape?
You will come away from this video with concrete ideas for ways you can better connect with today’s in-charge CPG consumer.
Facilitator:
- Cindi Jones, senior solutions consultant, CPG Brand-Building Expert.
Panelists:
- Maury Giles, partner – brand, system and journey solutions team leader.
- Jennifer Airey, managing partner.
- Carol Gstalder, senior solutions consultant and reputation expert, values and communications strategy.
https://www.youtube.com/watch?v=AvRAFwPJIbw