African-Americans | Top Marketing Research Articles

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Showing: African-American

Total: 28

Article Removing self-bias when doing cross-cultural research Isabel Aneyba | March 1, 2024
Article The Researcher's Bookshelf: Putting a spotlight on racial inequality and business leader blind spots Maddie Swenson | July 24, 2023
Article Where’s the designated Black consumer market research? Pepper Miller | May 1, 2023
Article Finding and explaining the gap in the housing market Maddie Swenson | June 21, 2022
Article Tips for designing and conducting DEI research Iris Yim | November 8, 2021
Article The case for multicultural research: Understanding Black Americans Kai Fuentes | June 28, 2021
Article 4 principles for inclusive research with BIPOC consumers Roben Allong | August 3, 2020
Article COVID-19’s impact on African American, Asian and Hispanic consumers Roben Allong, Patricia Lopez, Iris Yim | July 1, 2020
Article Dedication to diversity propels success at Netflix Mario X. Carrasco | December 18, 2018
Article Q&A: Is marketing research effectively reaching the African-American market? Emily C. Koenig | June 1, 2015
Article MONY still reaping rewards from mid-'90s African-American marketing initiative Quirk's Staff | April 1, 1999
Article Perception Analyzers aid development of ad campaign for prenatal care programs Barbara Bird, Steve Appel | June 1, 2003
Article Marketers get a "C" grade for their attempts to reach the African-American market Melody McDowell | April 1, 2003
Article Firms are going multi-platform to get their messages out to multicultural youth Amy Henry | April 1, 2010
Article The multicultural world of social media marketing Felipe Korzenny, Lee Vann | June 1, 2009