Informed Decisions Group logo.Informed Decision Group’s Mobile Virtual Aisle is a life-sized experience that enables in-context store and shelf learning while being portable to anywhere in the world. Using eye-tracking and qualitative interviews, IDG can extract immediate insights from shoppers’ interactions with the aisle.

By integrating quantitative data from IDG’s mobile eye-tracking and qualitative insights from follow-up interviews/shop-alongs, concise and effective shelf/packaging decisions can be made quickly and with full confidence.

Person using the Mobile Virtual Aisle.

The Mobile Virtual Aisle can also be used in more advanced statistical scenarios such as conjoint methods. The Life-Sized Virtual Conjoint provides results that more accurately extrapolate to the market by using stimuli that better reflect the actual shopping process (e.g., life-sized and interactive stimuli using real planograms and menu layouts). 

This conjoint approach allows the participants to shop just as they would in-store or in-restaurant while a customized conjoint design is in place for accurate price modeling, volumetric forecasting, TURF optimizations and market simulations.

Test and optimize:

  • Packaging
  • Planograms
  • Signage
  • Displays
  • Menu boards