Informed Decisions Group's life-sized virtual aisle 2023

Informed Decisions Group Virtual Aisle 2023

Informed Decisions Group’s Mobile Virtual Aisle is a life-sized experience that enables in-context store and shelf learning while being portable to anywhere in the world. Using eye-tracking and qualitative interviews, IDG can extract immediate insights from shoppers’ interactions with the aisle.

By integrating quantitative data from IDG’s mobile eye-tracking and qualitative insights from follow-up interviews/shop-alongs, concise and effective shelf/packaging decisions can be made quickly and with full confidence.

The Mobile Virtual Aisle can also be used in more advanced statistical scenarios such as conjoint methods. The Life-Sized Virtual Conjoint provides results that more accurately extrapolate to the market by using stimuli that better reflect the actual shopping process (e.g., life-sized and interactive stimuli using real planograms and menu layouts). 

This conjoint approach allows the participants to shop just as they would in-store or in-restaurant while a customized conjoint design is in place for accurate price modeling, volumetric forecasting, TURF optimizations and market simulations.

Test and optimize:

  • Packaging.
  • Planograms.
  • Signage.
  • Displays.
  • Menu boards.


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