Q&A with Best Client-Side Team finalist, National Highways
Editor’s Note: National Highways is a finalist of the 2025 Best Client-Side Team award, a category in the Marketing Research and Insight Excellence Awards. The winners of the awards will be announced on November 19 during a virtual celebration. To find out more about the awards, visit QuirksAwards.com.
National Highways, a U.K. government organization charged with maintaining motorways, is one of four finalists in the 2025 Best Client-Side Team award category in the Marketing Research and Insight Excellence Awards.
The team at National Highways maximizes low- and no-cost campaigns through innovative research and smart targeting driving engagement without compromising quality. The team’s expertise spans Power BI dashboards, clear data visualizations and inclusive research allowing the team to work with hard-to-reach groups to promote smart motorway safety.
Manjit Galsinh, head of insight and evaluation at National Highways, explained the positive work culture the team fosters through volunteering and a commitment to community and inclusion.
“Through insight, collaboration and purpose, our team transforms data into action and strategy into impact – making us proud contenders for this award,” Galsinh said.
Learn more about the National Highways team in this Q&A with Galsinh.
How has your team been able to influence decision-making and connect with key stakeholders?
Our team influences decision-making by embedding research at every stage of the communications lifecycle – from ideation to evaluation. We proactively shape research questions that drive strategic clarity, enabling stakeholders to act with confidence.
Through innovative methodologies, inclusive research and real-time Power BI dashboards, we ensure insights are accessible, actionable and audience centric.
Our matrix-led collaboration model connects internal and external teams, ensuring that strategy, messaging and creative outputs are shaped by evidence. This approach has transformed how insights are shared and applied, fostering stronger stakeholder relationships and delivering measurable impact across high-profile initiatives.
What does it mean to your team to be named a finalist in the 2025 Quirk’s Awards?
Being named a finalist is a proud moment for our team. It validates our commitment to excellence in research-led engagement and commitment to innovate and improve insights for our colleagues.
This recognition celebrates not only our technical expertise and strategic foresight but also our values-driven approach – where insight meets impact. It’s a testament to the hard work, creativity and collaboration that define our team, and it reinforces our belief that research can be a powerful catalyst for change.
We’re honored to be considered among the best in the industry.
What effect does your positive culture have on the work your team does?
Our positive culture is the foundation of everything we do.
By championing inclusion, wellbeing and community engagement – through initiatives like our Ramadan cultural event, volunteering at Birmingham Settlement and employee engagement programs – we foster a workplace where diverse perspectives thrive.
This culture enhances our research by ensuring it is empathetic, representative and socially conscious. It empowers us to deliver insights that resonate deeply with diverse audiences.
Ultimately, our commitment to community and belonging strengthens our impact, making our work not just effective, but meaningful.