Marketing research and insights news and information. This issue's keywords: moviegoers; Internet users; Millennials; Internet of Things; fantasy football
PricewaterhouseCoopers (PwC) found that 82 percent of moviegoers would be willing to pay an additional $10 to $20 to watch a newly-released movie at home instead of at a theater. PwC surveyed more than 1,000 film fans for a segment of its Consumer Intelligence Series.
Nearly one in five (18 percent) of Europeans aged 16 to 74 say that they have never used the Internet according the Eurostat, the European Union’s statistics office. This figure is down from 43 percent in 2006. Closer analysis shows that only 1 percent of Iceland residents say they had never used the Internet, while 94 percent said they used it every day. Romania had the most respondents who said they had no Internet experience, at nearly 38 percent.
Millennials, defined as consumers between 18 and 34 years old, are leery about making major life changes years after the recession of 2007-2009, according to a consumer survey released by VantageScore Solutions, a financial services firm in Stamford, Conn.. Nearly half the Millennials surveyed said they are living with family to save money or have delayed purchasing a home or starting a family due to financial concerns. FTI Research, Washington, D.C., conducted the poll, which included a representative sampling of more than 1,000 U.S. consumers. Millennials comprised 20 percent of the respondents.
More than 80 percent of the 600 retail companies polled said that Internet of Things (IoT) solutions will bring important technological advances for their firm, shows a survey by Zebra Technologies, Chicago. Three-fourths said they have already incorporated some form of IoT solutions and another 26 percent said they have plans to include such technology in the coming year. Companies listed real-time locating systems, mobile computing and bar coding as the most important advances, along with data analytics, security measures and sensor devices.
Employees who participate in fantasy football with their coworkers are more engaged, according to a study by Omaha, Neb., research firm Quantum Workplace, the workplace survey company behind Best Places to Work. The study shows an engagement gap of nearly 12 percentage points between employees who participate in fantasy football with coworkers and employees who participate but not with their coworkers. Employees participating in a fantasy football league with their coworkers have higher scores on survey items measuring teamwork and trust with coworkers.
These reports were compiled from recent issues of the Daily News Queue, a free e-newsletter digest of marketing research and insights news and information delivered each business morning. Not already in the Queue? Sign up here!