Articles and Video

Search Results

Sort By:

Showing: Charles Young

Total: 31

Article Using the elements of moviemaking to drive video advertising impact Eldaa Daily, Charles Young | January 1, 2023
Article The rhythms of attention and memory in advertising Charles Young | March 1, 2022
Article For brand-building success, it’s important to show and tell Charles Young | November 1, 2021
Article The value of mapping brand memories Eldaa Daily, Russ Turpin, Charles Young | March 1, 2021
Article Advertising in the time of coronavirus Charles Young, Richard Bilbee, Emily Higgins, Russ Turpin | October 1, 2020
Article How sticky advertising aids brand-building Charles Young | March 1, 2020
Article Memory’s role in creating the future of brands Amy Shea, Charles Young, Eldaa Daily | March 1, 2018
Article How to create brand memories in advertising Charles Young | June 1, 2017
Article Thoughts on the mobile future of Hispanic ad testing Charles Young | March 1, 2015
Article How the iPad is impacting advertising research Charles Young | March 1, 2014
Article Can behavioral economics inform the ad research process? Charles Young | January 1, 2014
Article Consumers are like Google: Brand-building and the search for meaning Charles Young | December 1, 2011
Article How ads can influence consumer perceptions of brand pricing Charles Young | March 1, 2011
Article Ad research and the element of emotional surprise - the tale of Susan Boyle Charles Young | May 1, 2010
Article What Casablanca can teach us about conducting more effective ad research Charles Young, Amy Shea | April 1, 2010