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Showing:Charles Young

Total: 31

ArticleUsing the elements of moviemaking to drive video advertising impactEldaa Daily, Charles Young|January 1, 2023
ArticleThe rhythms of attention and memory in advertisingCharles Young|March 1, 2022
ArticleFor brand-building success, it’s important to show and tellCharles Young|November 1, 2021
ArticleThe value of mapping brand memoriesEldaa Daily, Russ Turpin, Charles Young|March 1, 2021
ArticleAdvertising in the time of coronavirusCharles Young, Richard Bilbee, Emily Higgins, Russ Turpin|October 1, 2020
ArticleHow sticky advertising aids brand-buildingCharles Young|March 1, 2020
ArticleMemory’s role in creating the future of brandsAmy Shea, Charles Young, Eldaa Daily|March 1, 2018
ArticleHow to create brand memories in advertisingCharles Young|June 1, 2017
ArticleThoughts on the mobile future of Hispanic ad testingCharles Young|March 1, 2015
ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleHow ads can influence consumer perceptions of brand pricingCharles Young|March 1, 2011
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010