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Showing: James Rohde

Total: 9

Article The role of the journey map James Rohde | October 1, 2017
Article Thoughts on how to add a strategic layer to tracking studies James Rohde | July 1, 2014
Article How to get brand equity studies off the ground James Rohde | December 1, 2010
Article How to update a brand tracking study James Rohde | October 1, 2013
Article Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel James Rohde, Michael Lieberman | August 1, 2011
Article Data Use: Seeing beyond the brand halo James Rohde | November 1, 2011
Article Create a v-curve to energize products in mature industries James Rohde | June 1, 2011
Article Three steps to better research presentations James Rohde | May 1, 2012
Article We all think we're great: Measuring social desirability James Rohde, Michael Lieberman | January 1, 2012