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Showing:James Rohde

Total: 9

ArticleThe role of the journey mapJames Rohde|October 1, 2017
ArticleThoughts on how to add a strategic layer to tracking studiesJames Rohde|July 1, 2014
ArticleHow to update a brand tracking studyJames Rohde|October 1, 2013
ArticleThree steps to better research presentationsJames Rohde|May 1, 2012
ArticleWe all think we're great: Measuring social desirabilityMichael Lieberman, James Rohde|January 1, 2012
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleCreate a v-curve to energize products in mature industriesJames Rohde|June 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010