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Showing: Kevin Gray

Total: 18

Article Are randomized experiments the gold standard in causal analytics? Kevin Gray | October 3, 2022
Article Brand loyalty and customer retention: The fundamental issues Kevin Gray, Koen Pauwels | July 12, 2021
Article Are you answering the wrong questions? Kevin Gray, Koen Pauwels | July 22, 2019
Article Making customized research a priority Kevin Gray | January 7, 2019
Article Checking your assumptions: 7 questions for marketing research Kevin Gray | October 8, 2018
Article A few statistics tips for marketers Kevin Gray | February 12, 2018
Article Are you limiting the value of quantitative research? Kevin Gray, Koen Pauwels | September 25, 2017
Article Survey design: software is not a substitute for skill Kevin Gray | August 1, 2016
Article Behind the buzz: What researchers should know about machine learning Kevin Gray | January 1, 2016
Article Data, data, data: Understanding the role of predictive analytics Kevin Gray | October 1, 2015
Article Using marketing mix modeling to improve marketing decisions and ROMI Kevin Gray, Koen Pauwels | June 1, 2015
Article Propensity score analysis: A tool for marketing research Kevin Gray | March 1, 2015
Article Quant or qual, let’s go back to the basics Kevin Gray | October 1, 2014
Article Meta-analysis offers research on research for marketing research Kevin Gray | May 1, 2014
Article Best practices for key driver analysis Kevin Gray | February 1, 2014