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Showing:Kevin Gray

Total: 18

ArticleAre randomized experiments the gold standard in causal analytics?Kevin Gray|October 3, 2022
ArticleBrand loyalty and customer retention: The fundamental issuesKevin Gray, Koen Pauwels|July 12, 2021
ArticleAre you answering the wrong questions?Kevin Gray, Koen Pauwels|July 22, 2019
ArticleMaking customized research a priorityKevin Gray|January 7, 2019
ArticleChecking your assumptions: 7 questions for marketing researchKevin Gray|October 8, 2018
ArticleA few statistics tips for marketersKevin Gray|February 12, 2018
ArticleAre you limiting the value of quantitative research?Kevin Gray, Koen Pauwels|September 25, 2017
ArticleSurvey design: software is not a substitute for skillKevin Gray|August 1, 2016
ArticleBehind the buzz: What researchers should know about machine learningKevin Gray|January 1, 2016
ArticleData, data, data: Understanding the role of predictive analyticsKevin Gray|October 1, 2015
ArticleUsing marketing mix modeling to improve marketing decisions and ROMIKevin Gray, Koen Pauwels|June 1, 2015
ArticlePropensity score analysis: A tool for marketing researchKevin Gray|March 1, 2015
ArticleQuant or qual, let’s go back to the basicsKevin Gray|October 1, 2014
ArticleMeta-analysis offers research on research for marketing researchKevin Gray|May 1, 2014
ArticleBest practices for key driver analysisKevin Gray|February 1, 2014