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Showing:Advertising Agencies

Total: 103

ArticleEmotional branding creates the bondEd Jessup|May 1, 2014
ArticleThe Researcher's Bookshelf: Mobile MagicTom Eslinger|April 1, 2014
ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleIn Case You Missed It... April 2013Quirk's Staff|April 1, 2013
ArticleApplying facial coding to ad testingDan Hill, Aron Levin|March 1, 2013
ArticleGetting the most from eye-trackingScott Young|March 1, 2013
ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleHashtags dominate national Super Bowl ad spots #sorryfacebookQuirk's Staff|February 1, 2013
ArticleDads are a rising consumer force ignored by most brandsJon McNeill|February 1, 2013
ArticleHow research can help keep marketing claims in complianceBruce Isaacson|January 1, 2013
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleBehavioral economics: what it is and three ways marketers can use itPaul Conner|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012