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Showing:African-American

Total: 34

ArticleQ&A: Is marketing research effectively reaching the African-American market?Emily C. Koenig|June 1, 2015
ArticleA successful research community requires a mix of strategiesManila Austin|April 1, 2012
ArticleWhy race still matters when marketing to African-AmericansDavid Morse|February 1, 2012
ArticleFirms are going multi-platform to get their messages out to multicultural youthAmy Henry|April 1, 2010
ArticleHow to boost your multicultural intelligenceDavid Morse|April 1, 2010
ArticleThe multicultural world of social media marketingFelipe Korzenny, Lee Vann|June 1, 2009
ArticleAfrican-Americans take charge of fitness resolutions more than mostQuirk's Staff|January 1, 2009
ArticleUsing market research for business and public policy decisions in consumer lendingPaul Lubin|July 1, 2008
Article10 things every brand should know about marketing to African-AmericansMitch Eggers|June 1, 2008
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleMarketers get a "C" grade for their attempts to reach the African-American marketMelody McDowell|April 1, 2003
ArticleSolving the multicultural marketing paradoxGary Berman|April 1, 2003
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleGetting the most from African-American respondentsPepper Miller|April 1, 1999
ArticleKwanzaa and its marketing implicationsJoan Lawton, Karen Gunn|April 1, 1998