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Showing:Asians

Total: 40

ArticleHow to create high-potential global marketing messagesScott Garrison, Jet Kruithof|November 1, 2014
ArticleBy The Numbers: Does aspirational answering affect Chinese data quality?Pete Cape, Ati Sinaga|July 1, 2014
ArticleHow to boost your multicultural intelligenceDavid Morse|April 1, 2010
ArticleThe multicultural world of social media marketingFelipe Korzenny, Lee Vann|June 1, 2009
ArticleGood proposals without good manners fall short in ChinaQuirk's Staff|October 1, 2008
ArticleUsing market research for business and public policy decisions in consumer lendingPaul Lubin|July 1, 2008
ArticleAs people, and as consumers, many Asian-Americans must balance the demands of two culturesDavid Morse|June 1, 2008
ArticleDos and don’ts in ethnic marketing and market researchDeborah Alessandro|April 1, 2004
ArticleHow acculturation changes the eating habits of Asian-Indian immigrantsSattiraju Chandrashekhar, Manish Gupta, Ashish Joshi, Hy Mariampolski|April 1, 2003
ArticleSolving the multicultural marketing paradoxGary Berman|April 1, 2003
ArticleQualitative research develops in China: 10 trends supporting growthPatricia Sabena, Hy Mariampolski|December 1, 2002
ArticleUsing panel research to penetrate the Asian marketAlbert Fitzgerald|November 1, 2002
ArticleGetting started in Asian-American market researchJohn McKay|April 1, 2001
ArticleDesigning marketing research for the Asian-American segmentJohn McKay|April 1, 1999
ArticleKeys to successful advertising in the Asian-American marketJohn McKay|March 1, 1999