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Showing:Business-To-Business

Total: 324

ArticleA marketing segmentation tool for small-to-medium B2B firmsWade Boudreaux|April 1, 2001
ArticleOnline focus groups now viable for international researchTrenton Haack|November 1, 2000
ArticleOnline satisfaction system helps e-commerce firm track customer contact processRajesh Nakhwa|October 1, 2000
ArticleTrade Talk: Go in-depth to get the voice of the customerJoseph Rydholm|October 1, 1999
ArticleIs e-mail the 'guerrilla app' for business-to-business researchJoanne Gucwa|July 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleInvestigating business markets -- a question guideOwen Jenkins|April 1, 1999
ArticleIssues in business-to-business qualitative researchMark Camack|April 1, 1998
ArticleOne-on-ones help manufacturing firm understand customer concernsDavid Lang|April 1, 1998
ArticleCyber-intelligence and market intelligenceJohn McGonagle, Carolyn Vella|November 1, 1997
ArticleVisualizing buyer behavior with unconstrained modelsBetsy Charles|October 1, 1997
ArticleGaining strategic business advantage through customer value measurementVince Farace, Jeri Meola|October 1, 1997
ArticleAnalysis of business-to-business survey database yields insights on creating competitive advantageJohn Barrett|April 1, 1997
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleNew dimensions in business-to-business researchLeslie Harris|April 1, 1996