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Showing:Business-To-Business

Total: 324

ArticleTransportation companies, large and small, are busy gathering market dataQuirk's Staff|April 1, 1992
ArticleA maker of work scheduling software uses a telephone survey to meet varied information needsQuirk's Staff|April 1, 1992
ArticleDefining the system of needs in an industrial marketCliff Havener|April 1, 1991
ArticleResearch instrumental in creating system for measuring reader feelings about B2B publicationsJoseph Rydholm|April 1, 1991
ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleStrategic marketing and marketing researchG.E. Cressman|January 1, 1991
ArticleFederal Express uses an ongoing study to track customer satisfactionJoseph Rydholm|November 1, 1990
ArticleFocus groups aid positioning of new boiler control technologyJoseph Rydholm|April 1, 1990
ArticleUses and misuses of business-to-business focus groupsAlan Zimmerman|April 1, 1990
ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleReports assess effectiveness of business publication advertisingQuirk's Staff|March 1, 1990
ArticleSyndicated study tracks trends in office furnitureQuirk's Staff|August 1, 1988
ArticleFrom the Publisher May 1988: Focus groups for business-to-business researchTom Quirk|May 1, 1988
ArticleThe strategic value of business advertising researchQuirk's Staff|April 1, 1988