Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Consumers

Total: 1945

ArticleIn Case You Missed It... December 2008Quirk's Staff|December 1, 2008
ArticleTrade Talk: Looking for bright spots among the gloomJoseph Rydholm|December 1, 2008
ArticleResearching online communitiesSusan Roth, Deanna Lawrence|December 1, 2008
ArticleHow to address survey manipulation by auto dealershipsDavid Ensing|October 1, 2008
ArticleBack-to-school shopping sprees - on a budgetQuirk's Staff|August 1, 2008
ArticleHow do vehicle owners feel about hybrids?Scott Pimley|August 1, 2008
ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleTrade Talk: The Web drives sales, but not all by itselfJoseph Rydholm|July 1, 2008
ArticleAnnual study shows consumers have grown tired of thinking about energySuzanne Shelton|March 1, 2008
ArticleTrade Talk: I trust you, you trust meJoseph Rydholm|December 1, 2007
ArticleTrade Talk: In a faster-paced world, consumers seek simplicity, controlJoseph Rydholm|May 1, 2007
ArticleTraditional methods of analyzing the effects of line extensions no longer sufficeJeffrey Kirk, Susan Sayre|April 1, 2007
ArticleTrade Talk: For emerging-market consumers, low incomes don’t mean low standardsJoseph Rydholm|February 1, 2007
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleResearchers use a mix of qualitative methods to help Barilla learn how Americans view Italian foodSharon Wolf, Hy Mariampolski|June 1, 2006